What is Stance? Stance Review, Features

Founded in 2009 and headquartered in California, USA, Stance is a trendy clothing brand dedicated to technological innovation to improve product comfort.

About Stance

• Stance is a trendy clothing brand under Stance Co., Ltd. The brand mainly sells clothing, socks, socks, gloves (clothing), etc.
• At the beginning of its establishment, Stance started with creative production of socks, and now its categories have been extended to trendy underwear and close-fitting T-shirts. In the early stage, Stance's product design inspiration came mostly from trendy art, and later focused on extreme sports such as skateboarding and surfing. Stance has invested energy in developing technology, improving design, and setting up an innovation laboratory to conduct research from multiple dimensions such as raw material quality, sweat absorption, durability and breathability to ensure product iteration and update;
• In terms of product upgrades, Stance aims to adapt to the wearer's body temperature, improve the smell, temperature, and durability experience, and launch BUTTER BLEND technology to provide a solution for the softness and comfort of the product using sustainable yarn construction methods. The printing and dyeing process can print the color deep into the fiber to ensure that the socks pattern will not expand and deform after wearing. Stance has reached a multi-year contract agreement with the NBA and is the official sock sponsor of the NBA.
• Stance adheres to the brand creed of "WE EXIST TO CELEBRATE HUMAN ORIGINALITY" and the product concept of COMFORT IS OUR SPECIALTY. Stance crosses the boundaries of NBA, MLB professional baseball, music (pop music & rock music), as well as graffiti, skateboarding, surfing, street basketball, motorcycles, tattoos and other interesting avant-garde arts, and invites representative people from various industries to participate in the design.

Brand Culture

idea

Stance’s motto is #The Uncommon Thread#, advocating that the brand’s followers be different.

Spirit

Be different, be independent, have original insights, don't follow the crowd, be yourself comfortably and naturally, and express yourself.