With nearly 500,000 orders sold in a year, they have achieved “sales freedom”!

In the new incremental market, they are living like fish in water!

As traditional mainstream markets and categories gradually become saturated, more and more people want to find the next "emerging blue ocean"! New tracks, big explosions, high growth... In addition to the European and American markets, the Southeast Asian and Latin American markets are booming under the epidemic, and the blue ocean categories have infinite potential. Taking auto parts as an example, the hot demand for products such as steering wheels, mobile phone holders, and ornaments has allowed Guangzhou Daquan Company to successfully top the category list, and also allowed Hangzhou Baoku Network Technology Co., Ltd. to sell nearly 500,000 orders a year, achieving "sales freedom"!

There must be some unknown secrets behind breaking through market barriers, completing product differentiation and transformation and upgrading of brand sales. Next, the editor will take you to appreciate the business experience of the two merchants and see how they create their own "golden age" in the auto and motorcycle parts category on the way to overseas markets .

Domestic trade sellers go overseas and start a second career

Guangzhou Daquan Company and Hangzhou Baoku Network Technology were both domestic trade sellers in the early days. As the domestic e-commerce market gradually became saturated, they turned their attention to the booming cross-border e-commerce export track. After careful consideration, Southeast Asia, with its unlimited potential, became the first stop for their products to go overseas.

Yien.com learned that Guangzhou Daquan Company entered the Shopee platform in 2017. From opening only a store on the Taiwan site in the beginning, to now its business basically covering the entire Shopee site, Guangzhou Daquan Company has become the top seller in the auto parts category of the platform .

There are many factors to consider when choosing to do auto parts. First, this category was developed when domestic e-commerce started in the early years, and a lot of resources and sources have been accumulated in the industry. Gray, the person in charge of Guangzhou Daquan Company , said that the company not only cooperates with OEM factories and directly purchases goods from factories, but also cooperates with suppliers in the industrial belt. In addition, Guangzhou Daquan Company itself has factories and a comprehensive supply of goods.

At the same time, the auto parts category is mostly light and small items, and in foreign trade business, freight weight and cost are closely linked. Taking light and small items as the main development category can just reduce costs.

More importantly, as a niche blue ocean category, auto parts contain a lot of opportunities. The per capita car ownership rate in Southeast Asia is still less than 100 per thousand people, far lower than the world's per capita car ownership per thousand people. The market is not yet saturated, and consumers' huge demand for vehicles is invisibly stimulating online consumption demand for auto parts.

" The Shopee platform lacks this type of product. I can basically place orders just by putting this product on the platform ," Gray said. With huge market growth, Shopee has become the company's key platform in 2022.

Hangzhou Baoku Network Technology Co., Ltd., which also started as a domestic e-commerce company, has also reaped the dividends of the auto parts category in the overseas market on the Shopee platform. The company's head Jacky said that since 2017, the number of orders has basically doubled every year, and the number of orders on the Shopee platform will be nearly 500,000 in 2021. At present, the company has shifted from the domestic market to focusing on the overseas market.

Jacky believes that the reason why he got involved in the auto parts category and successfully broke through was due to his interest . Once he had an interest, he would take the initiative to dig deep into product development and content operations. Therefore , when the company operates a new store , it will also refer to the interests and knowledge of the operators to develop new products and categories.

As for product development, the company has cooperated with factories for many years and can customize products to meet the needs of the Southeast Asian market with high consumption frequency and pursuit of cost-effectiveness. At present, the company's products mainly include general auto parts, decorative accessories and motorcycle accessories. Among them, single items such as car key chains and general in-car accessories continue to sell well on the platform.

In terms of business model, Hangzhou Baoku Network Technology mainly focuses on volume . Jacky believes that sellers must pay attention to three points: product, price and operation . Product is the foundation, and sellers must choose products with market prospects. Jacky and his team will also do a good job of market research, gain an in-depth understanding of some car brands on the market, and understand new demands and products based on market trends. In terms of price, if this product is an exclusive model, the profit can be higher than other products in the store. Finally, the operation skills of advertising and platform activities cannot be ignored.

In addition to Southeast Asia, they are also looking to Latin America

Ranked among the top of the category list, with annual sales of 500,000... The two merchants who have successfully ushered in the second spring of their careers in Southeast Asia have not stopped their efforts. Now, they have confidently rushed to another new incremental market - Latin America.

In Gray's view, Latin America is less competitive and is the next potential blue ocean market, as well as another sales growth opportunity for small and medium-sized sellers .

It is reported that Guangzhou Daquan Company followed Shopee's footsteps and entered the Latin American market, and in a short period of time, it became the top seller in the category. However, different market characteristics also determine the differentiation of product strategies. Gray said that compared with Southeast Asia, Latin American consumers pay more attention to quality, so they will pursue higher quality assurance in product development, which will bring higher product profits.

Unlike Guangzhou Daquan Company , which actively embraced the Latin American market, Hangzhou Baoku Network Technology initially took a wait-and-see attitude towards the Latin American market. Due to the long distance and relatively long logistics time, this would also lead to a longer collection period . Later, under the recommendation of the investment manager, Jacky learned that many sellers had achieved outstanding results, which led to a change in his attitude and he felt that Latin America "had potential."

In order to do a good job in the Latin American market, Hangzhou Baoku Network Technology also made a lot of preparations in the early stage. The first is research. The popular car models in each market are different. Jacky and his team will not only check the products on sale in the auto parts category on various platforms , but also search the local annual sales car model rankings online , make products based on these data, and then select 10 to 20 products to run at cost price to understand consumer preferences. After finding the hot-selling products, they will combine the shopping habits of consumers who buy multiple items each time to bundle sales to increase product profits .

Brazil is the largest e-commerce market in Latin America, and Hangzhou Baoku Network Technology will naturally not miss this "money-making treasure land". Jacky and his team found through research that the hot-selling models in Brazil are Chevrolet, Volkswagen and Japanese cars . In the selection of car interior accessories , price and quality are the dominant factors . Jacky said that in order to improve product quality, the company is willing to produce products at a cost 10% or 20% higher than the average price . Under strict product quality control, the repurchase rate and reviews of the products are very good.

The platform's considerate "assistance" gives wings to sales

Behind the continuous growth in product orders, in addition to one’s own efforts, there is also the platform ’s “thoughtful” support.

Jacky said that at every stage of the company's development, the account manager team from Shopee provided great help. In addition to daily communication, 3 to 4 telephone conferences are held every year to understand recent developments and give development suggestions. At present, the Shopee platform has become the focus of Hangzhou Baoku Network Technology 's layout . In the future , the company will follow the platform's footsteps, consolidate the Southeast Asian market, and do a good job in new markets.

Guangzhou Daquan Company also plans to keep up with the development pace and policies of the Shopee platform and increase investment in team manpower allocation, store opening, product investment, and promotion operations.

"Shopee started in 2015 and has become the leader in the Southeast Asian market in just a few years, which is enough to prove the strength of the platform. As sellers, as long as we follow the platform's strategies and carefully maintain our stores, we will definitely develop better ," Gray believes.

Guangzhou Daquan Company and Hangzhou Baoku Network Technology are actually microcosms of countless e-commerce merchants going overseas. If you also want to copy their successful life, you might as well try Shopee .

Shopee currently covers more than 1 billion people in more than ten markets including Singapore, Malaysia, the Philippines, Thailand, Vietnam, Brazil, etc., maintaining a strong growth momentum in performance and is also the best choice for Chinese sellers to expand their cross-border business.

Click the link http://shopeecampaign.mikecrm.com/8kIw3Sg , or scan the QR code below to quickly register for Shopee !

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