By developing new channels, cross-border sellers achieved sales exceeding US$300 million in 3 months!

Amazon’s platform policies are ever-changing, and sellers with a single channel layout are walking on thin ice.

According to data from the Amazon platform in 2022, 60.4% of sellers saw a decline in orders during the peak season in the second half of the year, and 22.9% of sellers even saw a 30%-50% drop in orders. Coupled with the continued rise in various fees on the Amazon platform, sellers' operating costs are becoming increasingly higher, and profits are constantly decreasing.

Some industry insiders said that many people doing cross-border business are losing money, which has basically become the norm. Therefore, multi-channel layout has become an inevitable choice for current cross-border sellers.

As epidemic control measures are relaxed, more and more consumers in Europe and the United States are returning to offline channels, and the growth rate of online channels has begun to slow down. In the current market environment, offline channels have become crucial, and many large sellers have taken the lead in testing the waters, laying out offline channels, and entering supermarket brands such as Walmart, Target, and Best Buy to gain more market opportunities.

Anker Innovations has established global offline channels and made a profit of 2.1 billion in half a year!

Taking Anker, a well-known domestic brand, as an example, it started to develop offline channels early on, driving the company's offline revenue and share to increase year by year.

It is understood that Anker Innovations has started the layout of global offline channels since 2015. Anker Innovations' offline business covers various countries and regions around the world, including North America, Europe, Latin America, South America, the Middle East and Asia. In the United States, it has entered large offline retail supermarkets such as Walmart, Target and Best Buy, and has also laid out offline retail channels in the United Kingdom, Germany, France and other countries.

At present, Anker has cooperated with more than 40,000 offline retail stores, mainly global retail stores, large regional retail stores and independent 3C stores.

In the first half of 2022, Anker's offline revenue reached 2.1 billion yuan, accounting for about 35.66% of total revenue, an increase of 12.39% year-on-year, a very fast growth rate. In addition to driving revenue growth, Anker's offline stores also played a very important role in brand promotion.

The proportion of offline channels of overseas brands is actually a very important indicator to prove brand strength. Anker Innovations has blossomed with offline stores in the global market, has won the recognition of local mainstream consumers, and achieved true overseas expansion of the brand.

Sellers opened up offline channels and sales exceeded US$300 million!

For many sellers who want to follow Anker's lead, it is far from enough to just develop online channels. Only by opening up offline channels and developing in all directions can they better expand their overseas business.

However, it should be noted that offline supermarkets in the United States are invitation-based and have certain barriers to entry. In addition, the expansion of offline channels often takes a long time, and various policies, laws and regulations are also relatively strict. Before the product can be sold normally offline, it often requires a lot of upfront costs.

Based on the above realities, global commercial retail service platforms represented by Geotailer have begun to enter the sellers' field of vision.

Take the baby food brand NOSH as an example. Geotailer determined the brand positioning from the early stage of product creation based on the needs of sellers. From scratch, the baby food brand NOSH penetrated the US market within three years, and the offline sales of NOSH baby food jumped to US$100 million.

In recent years, more and more food brands have been exported, and the market competition is quite fierce. Especially for baby food brands, it is becoming increasingly difficult to gain a foothold in the overseas market, because consumers have significantly improved their awareness of baby health, and they have become very cautious when purchasing any baby-related products. At the same time, they attach great importance to the quality, practicality and safety of the products. Therefore, expanding offline channels through Geotailer is a very beneficial choice for brand development.

How did Geotailer manage to quickly introduce new brands into the U.S. offline market?

First, Geotailer deeply studies all aspects of brand development, from brand naming, product positioning, market research to strategic layout, and then takes full responsibility for product development and research of all SKUs and packaging design of various formats. At the same time, Geotailer also manages the entire supply chain, including sourcing raw materials, seasoning powders and snack suppliers from around the world. Sellers don’t have to worry about logistics at all, as Geotailer handles all aspects of logistics, from purchasing to distribution to all major retailers, while complying with the specific transportation needs of each retailer.

In the end, Geotailer helped the seller develop 47 products, enter 60 retailers, and ship a total of 100 million packages.

Some sellers have greatly increased their product sales by building offline channels. Some sellers have also increased their brand exposure and popularity through offline channels, making brand marketing more valuable.

HEYPEX, a medical device brand, wanted to increase its brand influence by expanding offline channels. Geotailer completed the brand development and sales of HEYPEX in less than a month, and was fully responsible for product development, research and packaging design of various retail formats for HEYPEX in the US market, including retail boxes and hanging plastic bags, to meet the needs of retailers and evaluate and optimize all sales opportunities. At the same time, Geotailer is also responsible for managing the entire supply chain, including sourcing masks from numerous FDA-approved institutions to ensure that all safety certification requirements are met and sufficient supply is provided to the largest retailers in the United States. Comprehensive management of logistics connections from purchase to delivery to all major Walmart distribution centers.

Within three months, Heypex had eight SKUs at Walmart, with sales exceeding $300 million, and drove the brand's post-pandemic sales growth, with total mask sales reaching $600 million.

It is worth mentioning that expanding offline channels is also very beneficial to brand promotion. Geotailer has previously promoted the brand for Paydirt Gold, helping it complete the full range of packaging management from gold mines to gold panning accessories.

It is understood that after reaching a brand licensing agreement, Geotailer took advantage of the success of the Discovery Channel's popular TV show "Gold Rush" to tailor-make gold panning kits for the retail industry for family use. Geotailer is responsible for all aspects of product procurement, from popular gold panning bags to gold panning accessories, and then bundles them into the flagship product of the gold panning kit. Through the cooperation between Geotailer and the Discovery Channel, Paydirt Gold LLC's products have gained consumer recognition of the brand in a short period of time.

Paydirt Gold has developed a total of 8 products through cooperation with Geotailer, entered 15 retailers, and achieved sales of US$20 million in 2 years.

In the current market environment, leveraging the power of the platform to quickly deploy offline channels is a good choice.

Geotailer can provide sellers with a full range of services, including supply chain management, sales plan customization, packaging design, product procurement, product design and development, logistics warehousing, supermarket store services, purchase order financing and inventory management, providing full-scale resource integration to truly open up offline channels.

If the seller's brand needs to customize its marketing strategy in line with local culture, Geotailer can also help the seller with product customization services to achieve the effect of increasing brand awareness and promoting retail sales.

For sellers who want to join Geotailer, they only need to provide personal information and company information. Personal information includes name and contact information, and company information includes company name, product categories on sale, brand details, willingness to expand offline channels, as well as the budget for expanding channels and expected promotion effects.

If you also want to enter the US supermarket through Geotailer, you can fill in the registration information through the link. Geotailer will conduct a preliminary evaluation of your information. If you pass the preliminary evaluation, we will contact you. Click the link below to enter the official entry channel

https://www.ennews.com/geotailer

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