Target launches "Black History Month" event! Sellers should not miss this opportunity

For cross-border sellers, holiday promotions are an effective way to increase order volume. Therefore, sellers are looking forward to the upcoming holidays. In addition to the popular Valentine's Day in February this year, there is another holiday with special commemorative significance, which is "Black History Month".

Recently, Target will hold its largest "Black History Month" event in history . The event covers more than 100 products online and offline , and more than 1,400 stores participate in the event. Product categories include clothing, home furnishings, beauty products, etc.

Black History Month is a month-long event to honor the history of African Americans and to celebrate the contributions of black people to American culture and political life. People in many countries, including the United States, Canada, and Ireland, celebrate this holiday. As the entire process lasts for a month, major platforms have launched activities that emphasize the contributions of black people.

“This month is a great opportunity to really honor the past and remember history, and it’s also a great marketing opportunity,” said Flora Ekpe-Idang , Target ’s senior brand marketing manager . “While Black History Month merchandise is available year-round in many stores, some of the featured items are only available during this time.”

In recent years, Target has been committed to expanding its supplier range, and its business with different suppliers increased by nearly 65% ​​between 2016 and 2018. Target 's beauty products, in particular, are increasingly targeting black skin, such as avocado moisturizing products.

Not only Target , but also major social platforms have launched various plans to celebrate "Black History Month". In addition, Etsy also sells hundreds of Black Pride products, and clothing, accessories and artworks with black characteristics are very popular.

In recent years, inclusiveness has been a hot topic. Opposing racial discrimination is a good example of inclusiveness. Brands with cultural inclusiveness can also win the trust of consumers. For all sellers, Black History Month is also a marketing opportunity that can be seized. Not only can you use this festival to harvest a wave of orders, but you can also take this opportunity to establish a good brand image.

Target

Black History Month

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