What is MobTech? MobTech Review, Features

What is MobTech? MobTech Review, Features

Founded in 2012, MobTech is a world-leading data intelligence technology platform.

About MobTech

  • MobTech adheres to the corporate vision of "making the world aware of the situation", takes data application as the leading factor, integrates top big data, artificial intelligence and other advanced technologies, builds four major sections: developer services, commercialization, AI, and Mob Research Institute, and provides data intelligence services for multiple scenarios such as mobile development, intelligent growth, financial risk control, and commercial real estate. It provides professional products and solutions for nearly one million customers, developers, and government agencies, helping enterprises and modern society achieve digital transformation driven by data;
  • MobTech attaches great importance to talent cultivation and development. As of 2021, the company has nearly 400 employees, most of whom graduated from well-known domestic and foreign universities and have working experience in the world's top 500 companies and first-tier Internet companies, of which technical R&D personnel account for more than 60%;
  • The company has set up organizations such as the Digital Intelligence Academy, the Technical Committee, and the Mob Research Institute to conduct in-depth research in the field of data intelligence from the aspects of data processing technology solutions, product and model innovation, and industry analysis. In addition, the company has formed an expert advisory group with senior executives from well-known companies such as Himalaya, Vipshop, and TT Voice, and cooperated with top experts and scholars in various fields, scientific research institutions, and universities to jointly promote the development of cutting-edge technologies in China's data intelligence industry.

Developer Services

1. MobPush

Intelligent multi-channel push system; supports multiple push message types and full-link data statistics and analysis; helps developers increase user growth and enjoy VVIP Push channel for free; reaches users in milliseconds and has a push arrival rate of 99%; completes manufacturer channel integration in one minute and message withdrawal without leaving a trace; 300+ refined tags and major upgrades to core operation tools; a push message tool used by more than 300,000 developers.

2. ShareSDK

It has saved 96% of development time for 600,000 developers, and provided them with social functions such as sharing and authorization on 40+ mainstream platforms, with stable results and complete and clear statistics of sharing data.

3. Second verification

Miaoyan is a product that helps developers implement one-click verification, which reduces enterprise verification costs from the root, effectively improves the conversion rate of new customers, reduces the churn rate caused by verification problems/verification failures, and completes mobile phone number verification in 3 seconds.

4. SMS SDK

It saves developers tens of millions of SMS costs. The multi-site active-active operation and maintenance guarantee is applicable to various notification scenarios such as express information, payment transfer, system messages, etc. It covers 221 countries and regions and more than 1,000 operators around the world, helping developers expand in overseas markets.

5. MobLink

Achieve deep linking on mobile devices in one step. From the open web page, you can wake up the App with one click, and restore the corresponding scene after the first installation and launch; support customized jumps in multiple forms, directly go to the corresponding page in the App, support small programs, QR codes, web pages, text messages, etc. to transfer App parameters; automatic relationship matching, users do not need to fill in invitation codes, optimize experience, and improve conversion rate; developers do not need to develop and maintain relationship matching systems, saving development costs; new professional short link format, one person one link, support for sharing short link cards on all platforms, say goodbye to text links, enrich sharing effects, one-touch access, and improve activity; real-time tracking of new installations (or newly registered users) sources, continuous monitoring and evaluation of channel quality, collaborative optimization and adjustment of product operation direction; for target users who do not have App Store and QQ browser installed, you can pull up or pop up a window on the web page to list the app icon, and jump directly from WeChat to the app scene to restore and reduce churn rate

6. Advertising SDK

Provide developers with professional advertising monetization solutions.

Solution

1. Brand digitalization solutions

Relying on massive data, MobTech helps brands gain in-depth insights into user behavior, quickly build all-round, multi-dimensional user portraits, and target precise user groups.

2. No-Sensitivity Business Anti-Fraud Solution

Based on cutting-edge algorithm models, artificial intelligence and other technologies, combined with MobTech's multi-dimensional data capabilities, we have built a business security risk control capability with data at the core. Over the past 9 years, we have continued to research strategies to combat the black and gray industries, and safeguard the healthy growth of brands.

3. Commercial real estate data intelligence solutions

We focus on the application of data in all scenarios of real estate, provide decision-making assistance for real estate developers in the entire cycle of investment research, project positioning, operation and business adjustment, and solve pain points in various links such as city entry and business district research for brand owners.

Development History

-From 2012 to 2014, we launched the mobile developer service platform and launched developer efficiency tools such as ShareSDK, ShareREC, and SMSSDK to ensure development with the industry's first-class service system;

-From 2015 to 2016, we established a data mining and AI team, built a data perception system and a cognitive system, and constructed a 5,500+ tag system for mobile devices;

-From 2017 to 2018, we will make breakthroughs in creating the dual engines of "data capability" and "data processing capability", build a data middle platform system, and explore data applications in industry scenarios;

-From 2019 to 2021, we will focus on launching the main brand of MobTech, with "data + AI + scenarios" as the core, focusing on the accumulation of data breadth and depth, focusing on the application of data + AI in vertical scenarios, and committed to creating value for customers.


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