The latest Amazon TOP 100 sellers ranking, new sellers on the list!

As the world's largest e-commerce platform, Amazon's top sellers have always been the focus of attention. Today, the editor will take you to see the latest updated list and data changes of Marketplace Pulse.

It is important to note that this seller ranking is determined based on the number of reviews each seller has received in the past 30 days. These reviews are feedback provided by shoppers after a purchase , and providing feedback is optional. The percentage of customers who leave a seller review is usually between 1% and 5%, depending on the product's pricing and category.

In the US, the first, second and third places in the latest ranking are still Pattern, Carlyle and AnkerDirect. There are 15 Chinese sellers on the list, including 3 from Hong Kong, 12 from the mainland, and 1 from Germany. The rest are from the US .

The 15 Chinese sellers on the list are:

PremiumpartsWhosale ( HK, Auto Parts): No. 10 on the list, and the eternal king among Chinese sellers. 1,768 reviews in the past 30 days, with both the number of reviews (up 5% year-on-year) and ranking rising.

AilunUS ( HK, 3C accessories): No. 19 on the list, second among Chinese sellers, with a rising ranking. There were 1,299 reviews in the past 30 days, up 3% year-on-year.

LiCB (mainly batteries): No. 24 on the list, third among Chinese sellers, ranking down. There were 1,169 reviews in the past 30 days, a decrease of 15% year-on-year.

Minghutech-US ( 3C protection category): No. 28 on the list, No. 4 among Chinese sellers, with a rising ranking. There were 1,081 reviews in the past 30 days, a 2% decrease year-on-year.

COOFANDY (Apparel): A men's clothing brand under Savi, ranked 29th on the list and 5th among Chinese sellers, with a declining ranking. There were 1,070 reviews in the past 30 days, a decrease of 8% year-on-year.

U xcell ( HK, consumer electronics and accessories seller): No. 34 on the list, No. 6 among Chinese sellers, ranking down. 1,000 reviews in the past 30 days, up 2% year-on-year.

Dokotoo Flagship Shop (Clothing): No. 60 on the list, No. 7 among Chinese sellers, ranking down. 662 reviews in the past 30 days, a decrease of 13% year-on-year.

WaterdropDirect (water purification equipment): No. 74 on the list, No. 8 among Chinese sellers, ranking has risen, with 629 reviews in the past 30 days.

Powerowl (mainly selling batteries): No. 76 on the list, No. 9 among Chinese sellers, ranking has dropped, with 608 reviews in the past 30 days, a year-on-year decrease of 20%.

ThermoPro-US (mainly selling thermometers and hygrometers): No. 78 on the list, No. 10 among Chinese sellers, ranking has dropped, with 598 reviews in the past 30 days, a decrease of 20% year-on-year.

OLANLY (mainly deals in anti-slip bathroom mats): No. 79 on the list, with an upward ranking. There were 594 reviews in the past 30 days, an increase of 38% year-on-year.

Ekouaer loungewear (clothing): No. 87 on the list, ranking down, 570 reviews in the past 30 days, a 20% decrease year-on-year

ANRABESS (clothing): No. 92 on the list, ranking down, 585 comments in the past 30 days, a 20% decrease year-on-year

Lucy Bamboo (mainly office stationery): No. 96 on the list, with an upward ranking. There were 544 comments in the past 30 days, an increase of 23% year-on-year.

Water Purity Expert : No. 97 on the list, with an upward ranking. There were 530 comments in the past 30 days, a year-on-year increase of 3%.

Among the TOP100 sellers in the US , the number of reviews for most sellers showed an upward trend. However , compared with the last observation (see the article “ Rankings of the Top 100 Amazon Sellers Have Changed: Chinese Sellers Decrease Again, Anker Is Surpassed!”) , the number of Chinese sellers on the US list has decreased by 2, and two “new faces” have appeared - ThermoPro and Lucy Bamboo. This also indirectly reflects the fierce competition in the US.

It is understood that ThermoPro is a brand that focuses on the production and sales of alarm thermometers and hygrometers. ThermoPro's product line is rich and diverse, covering thermometers and hygrometers for various purposes, including: kitchen thermometers, such as wireless meat thermometers, candy thermometers, etc., suitable for various cooking scenarios such as barbecue, oven, frying, etc.; indoor thermometers and hygrometers, suitable for environments such as homes, offices and greenhouses, which can measure temperature and humidity; industrial thermometers: some products are also used for industrial detection and measurement.

ThermoPro's products are also popular around the world, especially in the US and Asian markets. According to statistics, ThermoPro has more than 20 million satisfied customers. On Amazon alone, many of ThermoPro's products are on the Best Seller list.

Lucy Bamboo's shop Taja mainly sells office stationery , and its products are designed for dreamers and doers. The products include planners, calendars, diaries and notebooks, writing tools, greeting cards, stickers and notes, and received 94% positive reviews.

The Amazon page shows that Taja has multiple products with monthly sales of 1K+, 2K+, 4K+ and 7K+. One calendar even has sales of 10,000+, and some products have made it into the Best Seller list.

The UK, Germany, France, Italy, and Spain sites have 9, 10, 16, 17, and 16 Chinese sellers on the list, respectively. Overall, the number of reviews for most sellers on these sites has been decreasing over the past 30 days. Especially on the UK site, the top 21 sellers all saw a decrease in reviews, and one seller even saw a 49% decrease in reviews.

It is worth mentioning that Markerplace Pulse mentioned in an article recently released that despite Amazon's slowing growth, intensified competition, and more complicated rules for achieving profitability, sellers' interest in joining Amazon remains unabated .

Data shows that more than 4 million new sellers have joined Amazon in the past five years , with more than 900,000 new sellers added in 2024 alone. About one-third of them joined the US site.

However, many sellers may not complete even one transaction after entering Amazon, and many sellers choose to stop selling after completing the first few sales, and new sellers fill the vacancies of these exits. Of course, Amazon's sales growth is no longer achieved by simply increasing the number of sellers or product types, but the increase in the number of sellers still reflects the strong interest of sellers in this platform.

Despite the influx of new sellers, more than half of Amazon's sales still come from sellers who started selling five years ago or even earlier . These sellers may be constantly updating their products and brands, but they are always able to build a long-term and stable business on Amazon.

Every year, most sellers need to pay a higher percentage of sales fees to Amazon , which may erode the sellers' profits, but Amazon's continued growth in the e-commerce industry and the e-commerce market makes sellers more inclined to continue selling on Amazon.

Fortunately, Amazon said at the end of last year that it would not increase sales commissions and delivery fees on the US site this year, nor would it introduce any new types of fees. Instead, it would reduce some fees and provide additional discounts to support the growth of new products. This is undoubtedly good news for Amazon sellers.

In general, Amazon's top 100 sellers have demonstrated strong market vitality and competitiveness . Despite the challenging market environment, these sellers are still able to maintain their market share through innovation and optimization strategies . Looking ahead, as the market environment continues to change, the ranking and composition of the top 100 sellers will also change , and Ennet will continue to pay attention to this .

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