Double the investment! AliExpress launched Double 11 advertising all over the world

Overseas Double 11 sales are about to start. Some overseas netizens have discovered that huge advertisements of AliExpress , a Chinese cross-border e-commerce platform, can be seen everywhere in subway stations and busy streets in markets such as South Korea and the United Kingdom . Before Black Friday, it was the first to bring the Double 11 shopping carnival to all parts of the world.

According to previous media reports, AliExpress has doubled its investment in Double 11 this year, and cross-border merchants will have the biggest business growth opportunity of the year. AliExpress Double 11 will officially be sold for 8 days from November 11 to November 18, followed by Black Friday from November 22 to December 3 for 12 days.

(AliExpress appeared at the top European comic exhibition before Double 11)

In the UK, AliExpress made its debut at the top anime festival - MCM London Comic Con. It is reported that this is AliExpress's cooperation with MCM Comic Con, the largest comic exhibition in Europe, on the eve of Halloween, so that more young British consumers can feel the charm of Chinese e-commerce.

In South Korea, AliExpress has signed Tang Wei as its new spokesperson this year , along with Ma Dong-seok . Currently, AliExpress's Double 11 ads have covered popular subway lines in South Korea, including the subway stations with the highest traffic in Seoul. The poster shows that AliExpress will give out 100 million won in cash red envelopes this year to attract Korean consumers to place orders.

(AliExpress Double 11 posters cover popular subway lines in South Korea)

In famous cities such as Madrid and Barcelona in Spain, AliExpress's outdoor large-screen advertisements for Double 11 will be spread all over subways, buses and other transportation hubs. In Poland, AliExpress held a press conference with local leading partners before Double 11 to help merchants expand into the Polish market.

In addition to sponsoring comic conventions and placing outdoor advertisements, AliExpress also launched the "$1 Challenge" in the United States in collaboration with more than 1,000 Internet celebrities to create a mindset of good prices for good products; in Brazil, it teamed up with local retail giant Magalu to exchange sales resources; in Mexico, it cooperated with the largest local convenience store chain brand OXXO, and more than 20,000 offline stores will display the AliExpress Double 11 logo; in the Middle East, national star spokespersons will support Made in China throughout the entire Double 11 cycle.

This year, many cross-border merchants have clearly felt the efforts of AliExpress in overseas markets, including winning the exclusive e-commerce sponsorship of the 2024 European Cup, signing Beckham as the global spokesperson, and signing spokespersons in South Korea and the Middle East . The huge posters that covered the streets of Riyadh, Saudi Arabia in March are still fresh in the minds of many people.

At this year's Double 11 Merchants Launch Conference, AliExpress said it would pay more attention to country-specific operations and double its investment in key countries. In addition to increasing advertising investment, AliExpress also set up country-specific pallets based on the needs of consumers in different countries, opened three major distribution warehouses in Europe, North America, Japan and South Korea, so that parcels sent to the same region can be collected in the same warehouse, reducing the transfer process and continuously improving the consumer experience.

AliExpress

Double 11