A small team of 3 people started a business and sold nearly 200 million in one year! They made the brand the top of Amazon

In recent years, as consumers' health awareness has increased, more and more people have begun to pay attention to the importance of water quality to health. Drinking water must be healthy, and bathing water is equally important.

Because the tap water we use daily is usually treated with chlorine, but the "residual chlorine" left in the water is not friendly to our skin and hair. When taking a shower, the pores of the human body will open due to the temperature , and these harmful substances will be absorbed by the human body through the pores . In the long run, it will have an adverse effect on the skin and scalp, so the use of a filtered shower head is very necessary.

The founder of Jolie Skin Co. paid attention to the filtered shower head market segment , seized the business opportunity, and successfully created a hit product in response to market demand. The team of three quickly made the brand the leader in the industry.

A small team of three people created a hit product! Quickly became the industry leader

Jolie Skin Co. is a beauty company that specializes in selling filtered shower heads. With only three full-time employees, the company achieved profitability within five months of its founding, with a gross profit margin of 85%. The brand has sold more than 140,000 shower heads so far, and expects sales of US$25-30 million (RMB 178-213 million) in the second year. Jolie has become a brand of filtered shower heads and replaceable filters on the Amazon platform.

When talking about the history of the Jolie brand, we have to mention its founder Ryan Babenzien, who is a serial entrepreneur and has successfully founded the DTC sports shoe brand Greats. In 2019, Ryan Babenzien sold the brand to Steve Madden. The entrepreneurial experience also made him realize that in order to succeed, the product must meet the deep needs of consumers and must be something they use every day.

While taking a shower, he suddenly had an idea and realized that consumers spend more money on facial cleansers and skin care products, but ignore the water that comes into contact with the skin every day. The quality of water will directly affect the condition of the skin. So he officially founded Jolie Skin Co. and began to focus on selling filtered shower heads and filtering devices.

(Image source: Jolie Skin Co.)

Jolie Skin Co.'s filtered shower head is equipped with a high-efficiency filtration system that can remove more than 84% of chlorine and other harmful substances. The product's filtration effect is far higher than the general market standard, ensuring that users can have a healthier and cleaner shower experience.

This product is also trusted by dermatologists and can be used to improve your skin and hair conditions because Jolie Skin Co.'s filtered shower head can remove chlorine, heavy metals and other pollutants in the water, which are the direct causes of dry skin, eczema, dandruff and hair damage.

According to consumer feedback, more than 80% of users experienced significantly reduced hair loss after using Jolie Skin Co.'s shower head, 46% of users reported that their hair loss problem was significantly improved, and 60% of users found that their hair was easier to manage.

Moreover, the complete after-sales service also provides protection for consumers. Jolie provides regular filter replacement service to ensure the filtering effect of the shower head and avoid the trouble of frequent purchase of new equipment.

Jolie was able to quickly open up overseas markets. In addition to its strong product power, its social media marketing also played a very important role.

In the early stages of the company's development, brand founder Ryan promised not to sell products through Facebook in the first six months. Instead, he collected a list of 1,200 potential customers and mainly used social media to find potential customers and KOC influencers who were willing to recommend products to increase brand exposure.

Ryan believes that no matter how many followers an influencer has, as long as they are provided with a product, they can drive product sales.

Out of the 10 people they tried to contact , 7 responded. Moreover, the company did not just focus on beauty influencers, but also contacted influencers in the food and pet sectors who were interested in the product, giving them the product for free, and promoting the product by having these influencers post content that would encourage consumers to buy it.

In the first year of promotion, the content e-commerce platform generated more than 5,000 product promotion content, which attracted widespread attention on social media platforms. On the TikTok platform alone, there are many videos with thousands of likes, and some videos have even been played more than a million times. As a result, Jolie Skin Co.'s filtered shower head quickly became popular.

Through extensive social media influence and user-generated content, Jolie built a strong brand image and user loyalty, and driven by social media marketing, the brand achieved sales of $4 million.

In addition to the boost from social media promotion, high market demand also drove the growth of product sales.

According to research data from Market Research Reports, the market size of beauty and skin care shower heads will be approximately US$2.15 billion in 2023, and is expected to grow to US$3.02 billion by 2031, with an average annual compound growth rate of 4.91% during this period. The potential of the filter shower head market segment is exploding.

Behind the Hot Products : How to Leverage Social Media to Boost Sales?

Jolie's success also shows that social media marketing plays a vital role. Social media marketing is a powerful tool that can help seemingly ordinary products gain huge attention and sales.

Stanley water cups have gradually broken through the market through social media marketing and become the seller with the largest market share.

Stanley adopted the KOL+KOC model in social media marketing and cooperated with a large number of top and mid-level influencers. Not only did it enhance the brand influence through influencer videos, but it also operated official social media accounts, accumulated fans, and achieved good sales.

Stanley is best at leveraging marketing and event marketing on social platforms.

On November 15, 2023, a striking piece of news caused Stanley's popularity to rise rapidly: a woman's car unfortunately caught fire, but the Stanley straw cup in her car was miraculously intact, and even the ice cubes in the cup had not melted... This greatly enhanced the brand's reputation.

This incident quickly sparked heated discussions on social networks, and Stanley CEO immediately took advantage of the traffic and gave the person involved a new car and a new cup. After November 15, the search volume for the keyword "Stanley cup" rose rapidly.

Subsequently, through viral marketing by KOLs and internet celebrities on TikTok, the Stanley straw cup quickly became a top fashion item among white American women, successfully breaking out of the professional outdoor market into the mass consumer market.

Meoky , a brand in the same category, also seized the traffic of social media platforms with its thermos cup products and achieved sales of hundreds of millions of yuan overseas.

Unlike many overseas brands, Meoky focused on TikTok from the beginning.

Although it has only been in TikTok Shop for more than a year, Meoky's performance is very impressive. Data shows that in 2023, Meoky's annual sales in TikTok Shop exceeded 100 million yuan, and during the Black Friday promotion, the monthly sales exceeded 150,000 orders.

At first, Meoky's sales on TikTok were not ideal. At that time, it was just focused on shooting videos, but because the brand was not well-known, users did not buy it at all.

By chance, a consumer who had placed an order for a Meoky thermos decided to help promote the product on the shared bike because he thought the product was good. Unexpectedly, the effect was very good, and the thermos that was promoted became a big hit.

After realizing the effectiveness of this model, Meoky quickly made adjustments and focused its work on influencer marketing. Data shows that Meoky has established cooperative relationships with more than 40,000 influencers so far, and the output videos have formed a brand coverage matrix.

In general, the success of a brand does not happen overnight. It is necessary to find a promotion method that suits you and seize market opportunities based on polishing your products.

Entrepreneurship

Social Media Marketing