A 24-year-old girl sold "slogan clothing" and made more than 1.8 million in a single day!

As we all know, as a red ocean market, the clothing market has been crowded with big sellers in recent years. Data shows that the global clothing market is expected to reach US$1.79 trillion in 2024, and the market will maintain a compound annual growth rate of 2.81% between 2024 and 2028.

Under this trend, many people say that the market is "extremely popular" and "has already reached saturation"...

However, some people are still looking for opportunities in the market segments, such as See The Way I See, a niche brand founded by a 24-year-old girl. She has opened up a world for her own brand by focusing on the anxiety and psychological problems prevalent in modern society and designing clothing with slogans to connect with consumers emotionally.

She printed "inspirational and healing slogans" on her clothes, which resonated with consumers

Public information shows that the owner and founder of See The Way I See is 24-year-old girl Sophie Nestico.

The story of Sophie Nestico's founding of the brand began six years ago, when she created an account on Instagram to share artistic works. According to the official website, she would share artworks from her own perspective, so she named the account See The Way I See.

Sophie Nestico has suffered from chronic migraines since she was 15 years old, with about 15 to 20 attacks per month. At first, she did not realize that the headaches were caused by severe anxiety. Later, under the torture of the disease, she chose to drop out of school and study part-time in her spare time .

As for the reason for creating the brand, Sophie Nestico said: "At that time, I was just a young man in my early twenties, working hard to live, and I was also easily emotional. I often overthink everything, and even the simplest things make me anxious. So, I hope to create a brand that resonates with consumers, and the things sold can encourage people like me who have mental health problems, and what everyone really needs and wants to buy."

Sophie Nestico's entrepreneurial journey began with selling stickers. After dropping out of school, she used the few hundred dollars she had to buy a printer and a cutting machine, designed various stickers that could heal herself, and sold them online. After entering the industry, she realized that there were so many people suffering from psychological problems such as anxiety, so healing stickers were very popular among such consumers.

The hot sales of stickers made Sophie Nestico realize that the model of "designing products by paying attention to people's mental health" is feasible and may have good development prospects in the future. So she decided to expand the product to clothing and officially established the brand name "See the Way I See".

"My wish in founding the brand is to help those who are struggling with mental health issues, and at the same time make more people aware that this is actually a topic that should be discussed openly and should not be concealed or avoided. We need to break the silence and bring mental health back to a normal discussion scope. And now is a good opportunity to change this situation," Sophie Nestico generously expressed her thoughts.

In terms of design, See the Way I See prints some slogans that can inspire and heal people on the chest or sleeves of clothes. In this regard, Sophie Nestico uses a sweatshirt as an example to explain: "I designed this sweatshirt and tried my best to print warm reminders on the sleeves to help eliminate people's prejudice against mental health patients and encourage everyone to move forward. In fact, many times change starts with these small details."

See the Way I See was a big hit overseas, with sales of $260,000 in one day

If you enter the official website of See the Way I See, you can see that its products currently cover multiple categories, such as clothing (crew neck shirts, hoodies, T-shirts, shorts), jewelry (rings, bracelets, necklaces), accessories (key chains, hairpins, mobile phone cases, handbags), etc., with prices ranging from US$20 to US$75.

On a Shark Tank show, Sophie Nestico revealed that her brand had achieved sales of $260,000 (about 1.84 million yuan) in just 24 hours. And since its launch in 2020, the brand's total sales have exceeded $2.3 million (about 16.35 million yuan).

Data also shows that as of 2024, the brand value of See the Way I See has reached US$2.5 million (approximately RMB 17.76 million).

Starting with stickers and then expanding to clothing, Sophie Nestico never expected that the brand she founded would achieve such good results.

Currently, the brand's official Douyin account has more than 610,000 followers, and the Instagram account has reached 76,500 subscribers. By spreading positive mental health information stickers and slogans, the See the Way I See clothing brand has successfully won the favor of countless consumers overseas.

One fan commented, "Sophie Nestico is such a genius in this regard. In an era when people are paying more and more attention to mental health and diagnosis, she understands that people want to label themselves and tell the world about their situation. I believe her business will definitely get better and better in the future!"

In fact, See the Way I See not only wins the hearts of consumers for its design, but its product quality and marketing strategy are also worth mentioning.

In the comments displayed on the official website homepage, Tara J. said, "It's really great. The quality is just like my favorite sweatshirt, no pilling, no shrinkage, and very soft! And it won't wear out. The embroidery is very beautiful and it doesn't fade. Now I have 5 such clothes."

Another consumer, Dawne C., left a message, "I am very sensitive to fabrics. There are some fabrics that my skin can't stand, so I am very picky about clothes. It has always been difficult to find a hoodie that I like and that fits my skin. Honestly, this is the softest and most comfortable sweatshirt I have ever tried. I love it so much and can't wait to buy more!"

In addition, See the Way I See has also put a lot of effort into marketing. On TikTok, Sophie Nestico shows users the clothing design process through videos, while sharing her own anxiety experience. The "empathy plus interactive sharing" makes the video content real and warm, attracting a large number of fans. When selling products, it will first sell new products in limited quantities on TikTok to create a "sense of scarcity" and thus stimulate consumers' desire to buy.

With this strategy, every time See the Way I See releases a new product, it is basically sold out.

In general, the success of See the Way I See is precisely because it captures the pain points of consumers such as anxiety and stress. For consumers, the brand's clothing may be a way to vent their emotions or to identify with their own identity. Consumers can express their inner feelings generously through clothing with slogans, that is, "I have anxiety, but it doesn't matter, I can face it!"

Back to the seller's perspective, although the clothing market is a hot red ocean, if you can actively dig deep into the subcategories and be bold in innovation, you may be able to create "miracles."