The number of orders increased by more than 50%, and sellers broke through the siege by differentiation!

The year-end feast, Black Friday and Cyber ​​Monday, which sellers had longed for, did not usher in the imagined boom in sales. Instead, voices such as “Black Friday is really bad”, “Sales volume is low”, and “Advertising costs are high” were heard everywhere.

As the 2024 sales peak season comes to an end, how should sellers plan for the future? Unlock new traffic during the off-season? Increase order volume?

The number of orders continues to decline, but there are still sellers who are fighting for their place

This year's Black Friday and Cyber ​​Monday have come to an end. According to feedback, the order volume of most sellers is mediocre or even worse than usual.

"It's shocking from Black Friday to Cyber ​​Monday. I didn't even make the $50 registration fee," one seller couldn't help but complain. Different from previous years, those who showed off their single-day million-dollar sales seem to have "hidden" themselves. More sellers are complaining about the decline in both orders and traffic, but the high ACOS.

Especially after Cyber ​​​​1, many sellers’ thoughts have changed from “not as good as Black Friday” at the beginning to “looking forward to the second half”, and finally to worrying about “what to do after Cyber ​​​​1 is over?”

But as the saying goes, some are happy while others are sad, and this year is no exception.

Blogger @Amazon Product Development said: "It broke a record on the first day of the Internet, with sales of over 30,000 for a single link." Moreover, the advertising cost of this link was less than 300 US dollars, which is a very good result.

Amid the voices of many sellers who directly called out "Black Friday this year is really bad", there are also sellers who have received good orders and said: "It seems that everyone is saying it's bad, but ours is OK. We are increasingly feeling that we have deepened our supply chain and made use of our differentiation and patent advantages. This year's sales have increased by more than 50% compared to last year."

As for the differentiation mentioned by the seller, many sellers should have felt the same way.

We can see the small green label at all major traffic entrances on the Amazon homepage, the recommendation window "Consider similar products" on the product details page, recent shopping trends, and below the products ranked high on the Amazon best-selling list.

Many sellers even took advantage of this unique advantage to seize the high traffic ground during the promotion period and achieved considerable results.

The secret to success? The small green label brings hundreds of millions of yuan in revenue to big sellers

Obtaining the "green label" logo and competing with competitors for differentiated traffic has become a deep consensus among cross-border sellers.

Green Boat Observation data shows that among the top 100 Chinese cross-border e-commerce brands sold on the Amazon platform , nearly 30% of the brands have at least one product that has obtained Amazon's "green label".

Anker is a big seller of 3C products on Amazon, and 80% of its products have a small green label. As shown in the following pictures, several power bank products with green labels have received good reviews and sales, with sales of more than 6K in the past month.

In addition, well-known brands such as Anker, Jackery, DJI, and Baseus have also obtained the climate green label on the CF certification with the help of Green Boat. These brands have achieved good results on Amazon, and many of their products have been at the top of Amazon's category rankings for many years.

Take Anker as an example. Its revenue in 2023 reached 17.507 billion yuan, 57.10% of which came from Amazon, which means that Amazon directly contributed 9.996 billion yuan in revenue. Based on the fact that the Climate Green Label can increase product traffic by at least 10%, it is estimated that the Climate Green Label will bring it about 900 million yuan in revenue.

Obviously, the little green label has attracted so many sellers to rush to it, so it must be quite effective.

Compared with ordinary products, green label products have advantages such as special area display, expanded traffic entrance, priority display in search results pages, and participation in specific environmental protection themed activities, which is equivalent to directly bringing traffic and order conversion opportunities to the products.

Consumers also favor the small green label. Data shows that more than 60% of consumers will actively look for brands with these small green labels, and 49% of consumers are willing to pay more for environmental protection.

The platform also supports the small green label very well. As early as 2023, Amazon will expand the number of products with the small green label to 1.4 million, with cumulative sales reaching 116,000 pieces. At present, the number of products with the green label is continuing to rise.

The support from traffic, the favor from consumers and the expansion of green label products have also led more sellers to compete to obtain the small green label in order to achieve differentiation and stand out from the crowd of products.

Want to unlock new traffic and orders during the off-season? Little Green Label can help

As the Black Friday peak season has passed and the market has entered the off-season, how can sellers quietly work hard to surprise everyone? Amazon Climate Pledge Friendly is a wise choice.

On the one hand, green consumption has become an irreversible trend. As the global climate crisis intensifies, consumers' environmental awareness is increasing day by day. They are more willing to change their consumption habits to reduce the impact on the environment. Amazon's launch of the climate green label is also a positive response to this call.

On the other hand, the small green label has many advantages, including traffic and exposure, differentiated competition, promotion of product search ranking, precise free traffic for advertising, display in special areas of the Amazon platform, and increased conversion rate.

Especially in this off-season, when market competition is relatively weak, sellers can create their own differentiated competitive advantages by obtaining the small green label, gaining traffic support and order conversion. Naturally, the possibility of standing out is greater.

It is understood that the number of orders for products with CPF certification is 1.36 times the number of orders for products without CPF certification, and can be as high as 1.84, bringing more conversion opportunities.

It is undeniable that the small green label, as Amazon’s official environmental protection logo, naturally brings its own traffic. However, if sellers want to make good use of the green label, it is not enough to rely solely on the support of the platform and other aspects. They must also pay attention to in-site marketing to achieve double the effect.

Taking Sponsored Products as an example, sellers can highlight environmental attributes and green label certification in advertising keywords, and combine advertising report analysis to find keywords with high click-through rate and conversion rate for further optimization.

In Sponsored Brands , sellers can display multiple green label products through brand ads and emphasize the certification in ad images or titles. At the same time, they can also highlight the brand’s environmental attributes through slogans, videos and other content.

(Dedicated sustainability page in the Anker brand store)

Display Ads . Since display ads are mainly placed on third-party websites to attract users to click and jump to Amazon product detail pages , sellers can choose to place ads directly on the listing pages of competing products , or they can take the form of precisely placing ads in communities where environmentalist consumer groups gather to increase conversion rates.

In addition, sellers can also participate in more Amazon promotions . Combine limited-time offers ( Lightning Deals) or coupons with Green Label certification, and use similar promotional copy such as "Support environmental protection and enjoy discounts! Amazon Climate Pledge Friendly products have limited-time discounts." to attract more consumers who pay attention to environmental protection.

In their own brand stores, sellers can highlight the advantages of the climate-friendly certification green label by setting up banners, and can also create a special "environmentally friendly products" page to display all products that have obtained the green label.

Of course, the prerequisite for having many advantages and marketing methods is to obtain the little green label.

The editor learned that GoingGreen ™, as a leader in the low-carbon international market, has always focused on corporate climate action and carbon compliance services. Its business covers global carbon compliance modules such as carbon emissions, carbon action implementation plans, Amazon Climate Friendly Green Label Certification, and carbon footprint.

Green Boat is also good at handling highly authoritative and complex certification schemes, such as CF certification. With its proficient understanding and mastery of various certifications, Green Boat has also attracted the attention of many top sellers and reached cooperation with them.

At present, Green Boat has provided Amazon Climate Green Label certification services to internationally renowned brands including Anker, Ecoflow, SKG , SmallRig , etc. At the same time, more than 50% of the TOP100 cross-border enterprises are cooperating with Green Boat, covering multiple fields such as electronics, toys, beauty, furniture, etc.

In the eyes of big sellers, Green Boat has an experienced team of carbon experts and an international carbon calculation vision, which can not only provide them with customized climate green label application solutions, but also help sellers achieve a win-win situation in environmental protection and economic benefits .

In the future, Green Boat will continue to take sustainable development as its mission, driven by technological innovation, and using its carbon expertise as a barrier to empower cross-border brands together with sellers .

Climate Green Label

Green Boat

Anker