At present, the lifestyle of most people is dominated by the use of digital technology and the Internet. Especially during the COVID-19 pandemic , the Internet has become a basic necessity for society.
Nick Miles, CEO of IGD Asia Pacific, said: " After the COVID-19 pandemic restricted offline shopping , retailers and technology companies including Alibaba have recognized the opportunity of online retail . The emergence and growth of this channel will be supported by the increase in smartphone penetration and the recovery of people's purchasing power . "
Growing interest among Indonesian consumers in shopping through online marketplaces and other platforms has driven a surge in grocery sales in the country . Market research agency Neurosensum predicts that 48% of Indonesian consumers will buy groceries online during Ramadan (mid-April to May) in 2021, compared to the previous year. Meanwhile, more than 33% of consumers will buy non-food items online.
Although the company expects Ramadan spending to fall by 0.4% year-on-year in 2021, dragged down by Indonesia's middle and low-income groups, overall, online sales are expected to increase their market share to 37% this year during Ramadan , from 33% in 2020.
Sales of products such as alcoholic and sweetened beverages , cosmetics and clothing are expected to decline , while sales of products such as health products , telecommunications services and home entertainment are expected to increase year by year. Indonesia Grocery Market Online Sales |
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