Listed as Amazon Best Seller, the seller's products received more than 140,000 reviews

In addition to popular categories such as clothing, 3C, and electronics, outdoor products also have a higher market demand abroad than in China, and many top sellers have emerged. Recently, the outdoor brand YETI announced its revenue for the first quarter of this year, and the growth in sales showed the development potential of the outdoor market.

YETI's revenue in the first quarter reached nearly $300 million , with impressive growth

YETI is a brand that mainly produces outdoor products. It was founded in 2006 and mainly sells outdoor sports products including coolers, outdoor sports water bottles, luggage, wine glasses, etc. In addition to being sold on the official website, YETI also has a presence on Amazon, and several of its products have performed well.

On the Amazon platform, YETI kettles are quite popular, and they are divided into several models according to their shapes and materials. One of them is even listed as a "Best Seller" with more than 140,000 reviews, and another one has the "Amazon Choice" label, which shows its excellent sales.

In addition to ordinary kettles, it is also necessary to bring necessary food for outdoor activities. For example, barbecues require fresh ingredients, and cooling products such as portable refrigerators come in handy. Although slightly inferior to the kettle series, YETI coolers also perform well on Amazon, and they are very convenient to use in the form of a handbag.

In addition to developing e-commerce, YETI also sells through offline channels such as wholesale. With its multi-channel layout, YETI, which has been developing for many years, has now been successfully listed . According to the recently released financial report, its sales are showing a state of continuous growth, which is reflected in its financial reports for 2021 and the first quarter of this year.

Compared with US$1.092 billion in 2020, YETI's revenue in 2021 reached US$1.411 billion, an increase of nearly 30%. Not only did it perform well in 2021, its sales in the first quarter of this year also showed an upward trend.

According to the first quarter financial report released by YETI recently, its sales reached 294 million US dollars, a year-on-year increase of 19% . Among them, the sales of DTC channels increased by 23% to 156 million US dollars, which was mainly due to the strong performance of the Drinkware series such as kettles and wine utensils . The sales proportion of DTC channels also increased from 51% in the same period last year to 53%.

Sales of barware products increased 24% to $184 million as the company's barware product offerings grew and new products were introduced, while cooler and equipment sales reached $103 million, compared with $93.5 million in the same period last year.

As for the outlook for 2022, YETI expects sales to grow by 18% to 20% year-on-year each quarter. In order to achieve this goal, it will continue to invest in business in various channels to further enhance the brand's awareness and influence.

YETI also pays attention to marketing. It has a presence on social platforms such as Instagram and Tik Tok. It has a large loyal fan base and has created many popular posts and videos. Through pictures and videos, it shares outdoor life while subtly conveying the brand concept.

Regardless of the category, keeping up with the times and meeting consumer needs are the footholds of sellers. YETI continues to upgrade its products, increase investment in product research and development, and also provides customized services based on consumer preferences to meet the various needs of consumers and further attract more new users on the existing basis.

Behind the performance growth, in addition to YETI's own investment, it is also inseparable from the overall environment of the European and American outdoor products market.

In the post-epidemic era, outdoor products usher in a new round of bonus period

Under the influence of the epidemic, the global outdoor market has ushered in a new round of bonus period in the past two years. Although people are still mainly staying at home due to the epidemic, as the epidemic gradually eases, people are more eager to participate in outdoor activities and travel. Therefore, under the joint effect of multiple factors, the outdoor product market has been boosted again.

Relevant institutions predict that the revenue of the sports and outdoor products market on Amazon platform will reach 75 billion US dollars in 2022, and will become a market of 100 billion yuan in 2025. From the perspective of the outdoor product market, it can be divided into multiple market segments such as shoes and clothing, luggage, sports equipment and accessories, portable outdoor energy storage products, and outdoor home furnishings . Among them, clothing, luggage, cups and other products are evergreen products and account for the largest proportion of the market.

According to NPD's previous survey data, in the US market alone, the sales of luggage increased by more than 120% in one year, and the average selling price increased by nearly 20% year-on-year. In addition, the search volume for words such as backpacks and crossbody bags on Amazon also increased, and the outdoor shoes and clothing category was dominated by sports products.

The survey shows that the global sportswear market will maintain a compound annual growth rate of over 7% by 2026. Influenced by the concept of sustainable development, the sustainable sportswear market has shown strong growth. Brands such as Lululemon and Under Armour have achieved good sales results. In the US market, the revenue of spring sports categories also showed a synchronous growth, an increase of 19%, and the sales of protective gear supporting products for some ball games increased by about 114%.

In addition, sports water bottles that are easy to carry have also become a favorite of buyers. The price of sports water bottles on the Amazon platform is not high, ranging from US$10 to several dozen dollars on average. Yeti's water bottles have long been at the top of Amazon's best-selling list due to their affordable prices, exquisite appearance, and high practicality.

Yeti 's other niche products, such as coolers and wine utensils, although not as widely sold in the market as footwear and apparel products, have become increasingly popular among consumers in overseas markets in recent years, and sales of its coolers and other equipment products have maintained steady growth.

It is worth noting that due to the continued growth of the outdoor economy, sales of portable outdoor energy storage products and camping products in Europe and the United States are also on the rise. Huabao New Energy achieved revenue of 2.3 billion in 2021 thanks to portable energy storage products .

In terms of camping products, according to the survey, tents, barbecue grills, sleeping bags, folding tables and chairs have become the hot search terms for European and American people recently. Benefiting from the overseas "camping fever", many domestic sellers have also seen a surge in orders. For example, some time ago, the outdoor equipment seller Nook announced that it had completed nearly 100 million yuan in financing .

Although, in the outdoor products market, foreign major brands entered the market earlier and have higher profitability, such as Columbia, Razor, and Coleman, and have established a good reputation in their respective markets, but as more and more domestic brands go overseas, this pattern is gradually being broken.

Many sellers are trying to find a new way to open up a larger international market through niche and unpopular products to get a share of the pie. Some sellers also see new business opportunities and blindly follow suit, but the results are not good. In fact, not all sellers are suitable for new leapfrog development in the current environment. Only by deepening their own professional fields and making steady progress can they gain a firm foothold in the industry.

Yeti

outdoor

Amazon