What do Southeast Asians love to buy? Here are some of the potential products on Lazada in 2021...

2021 has officially begun. The Southeast Asian market, with its large population base and high Internet penetration rate, is bound to develop better in 2021 and attract more sellers. So, as a leader in the region, which products on the Lazada platform have potential in 2021?

Singapore

The most explosive product in Singapore is maternal and child products . The number of diapers sold from Lazada alone accounts for about 5% of the total sales in Singapore. In addition, watches, outdoor sports, clothing and other products have considerable sales.

The top five best-selling categories on Lazada Singapore are diapers, mobile chargers, juicers, food packaging materials, and portable discs .

the Philippines

Lazada has a very competitive position in the Philippines, with more than 35 million monthly visits. The main consumer group in the region is young people aged 25-36, of which 56% are women, and their purchasing power cannot be underestimated. Due to the high temperature, eau de toilette is very popular in the region, and bags, skin care products, household items, and clothing are also hot sellers.

Vietnam

Branded products are more popular among Vietnamese people, who pay more attention to product quality and service . Among them, skin care products, kitchen supplies, clothing, watches and other products are extremely popular.

Thailand

Home accessories are the most popular category in the region, followed by electronic devices, children's products, sports and fitness products, handicrafts , etc. It is worth mentioning that Thai consumers prefer packaging colors with high contrast .

Indonesia

Indonesia is one of the most promising markets in Southeast Asia, with e-commerce sales increasing year by year. Consumers in the region like to buy goods, shoes, bags, home accessories and other products.

Malaysia

Malaysia is the most important international financial center in Southeast Asia, playing a vital role in Southeast Asia's import and export transactions. The region's e-commerce is developing rapidly, mobile phone coverage is high, Internet penetration is increasing year by year, and consumer purchasing power is also increasing. In the region, bags, clothing, home accessories, and skin care products are popular.

The Southeast Asian market has great potential, and Lazada will have better development in 2021, attracting more Southeast Asian users.

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