Amazon products were "copied" to Temu, with more than 1,000 orders a day

Amazon sellers’ products were copied to Temu, and with the support of ultra-low prices, hundreds or even more than 1,000 orders were placed a day, seriously affecting the sales of the store. An insider broke the news: "Temu's investment manager openly encouraged this copycat behavior."

Under the impact of Temu, some sellers’ orders dropped sharply. They began to feel restless and, believing in the principle of “if you can’t beat them, join them”, tried to enter Temu. However, is this platform really suitable for Amazon sellers?

A large number of Amazon products were "copied" and sold at low prices in Temu

Recently, many Amazon sellers have discovered a scary phenomenon: their products have been copied to Temu for sale, and because of their low prices, their sales have quickly increased on Temu.

A picture has been circulated in the seller circle, suggesting that everyone go to Temu to search if anyone is selling their products. The situation of the seller in the picture is that the product pictures are basically completely copied and sold on Temu.

After seeing the leaked pictures, some sellers started to check themselves. As a result, some people found that their products were copied to Temu and had more than 100 reviews. One seller was furious: "They stole my Amazon pictures."

One seller found that a product on Temu had the same pictures and basic information as his own product on Amazon, and that the other product sold better, with more than 500 orders a day. Another colleague found that a product copied from Amazon to Temu had sales of more than 1,000 orders a day, surpassing Amazon.

According to people familiar with the matter, these products copied from Amazon are sold at very low prices on Temu. For example, a product with a unit price of more than 20 US dollars per customer is sold at about 8 US dollars on Temu, which is more than half the price.

Such a direct approach makes sellers say: "Helpless". At the same time, most of them do not have a good solution. A colleague said that it is difficult to protect rights. Many people are not familiar with the complaint process and follow the principle of "less trouble is worse than more trouble". And complaints are useless.

An informed colleague revealed: " Temu's manager also encourages sellers to copy and move pictures from major platforms ." In fact, it's not just Temu, there are many other platforms that directly steal pictures this way. However, Temu's recent trend is very strong, and there is no way to complain, so it has aroused public outrage.

"Copying" behavior hits sales of some Amazon sellers

The "copying" behavior that touches the emotions of Amazon sellers , firstly, directly steals the fruits of everyone's labor, and secondly, it impacts some people's Amazon sales to a certain extent.

Some sellers believe that this phenomenon has a great impact on Amazon sales. At present, some sellers have also found that Temu has affected the categories they sell. However, some peers said that they do not sell low-priced coupons, so they have not been greatly affected so far.

Recently, many Amazon sellers have lamented that their orders have dropped significantly. The general feedback is: "April is really slow. I released several new products at the beginning of the month, but they didn't sell much. I have no desire to develop new products. Orders have hit a record low. Since this week, there have been so few orders that I thought the market was down..."

An old seller said that when he lamented that the sales of his products were not good, he would go to other platforms and find that when the prices were much lower, all patterns, styles, and quality were taken into account. As long as the prices were low enough, the sales would be very good.

However, the decline in orders for most Amazon sellers is not entirely related to Temu and other platforms. Industry insider Da Bing believes that the impact of Temu on Amazon sales is still very limited.

First, from the perspective of the overall market environment, Temu's low prices cannot attract all the traffic. Consumers who blindly pursue low prices are not the users that Amazon really wants. The Amazon platform is also slowly upgrading to provide services for consumers who pursue product quality and better services.

Second, the size disparity between the two companies means that it is difficult for Temu to grab traffic from Amazon. Moreover, there are many sellers on Amazon, so the chance of grabbing traffic from a single seller is even smaller.

If you can't beat them, join them. Temu is not suitable for most sellers.

Faced with Temu’s increasingly vigorous development momentum, many Amazon sellers have been tempted. Based on the principle of “if you can’t beat them, join them”, they began to try to join Temu’s low-price internal competition.

Temu successfully topped the U.S. iOS free download list within less than two months of its launch and has continued to dominate the list ever since. With its low price advantage and viral fission marketing, Temu's sales have grown amazingly. This achievement is also an important factor in attracting sellers. According to the 2022 U.S. Consumer Trends Report, 49% of Americans remain cautious in spending and are more interested in low-priced goods. The momentum of Temu seems to have caught up with the best time.

On the other hand, Temu's platform is flooded with fakes and its poor quality is also the most complained point. It is reported that Temu received a total of 235 complaints from the Better Business Bureau last year, and its customer rating is only 2.1 stars.

Although there are many shortcomings, many sellers are still eager to try. Is Temu suitable for sellers to enter?

Da Bing introduced that more than 80% of the sellers on the Amazon platform are "traders" who do not have supply chain advantages. Such sellers cannot get much bargains on Temu and will probably end up with nothing. If you are a factory and can tolerate the platform's supplier agreement, you can boldly enter the market, after all, it will provide you with an additional sales channel.

The decline in orders and profits of Amazon sellers has little to do with Temu, and sellers should look for reasons from their own side. Da Bing further said that Amazon is currently in a period of abundant products. In this case, the platform has more choices and will choose products that are more suitable for its customers. Therefore, many uncompetitive products and homogeneous products are bound to be eliminated in the selection. The elimination of products means that a group of sellers will be screened out.

This is a fair principle. Imagine that other sellers have been operating the same product for many years, with good product quality and reasonable prices. If a new seller enters the market at this time, it will be difficult to make a profit with the same product. Even if the new seller is willing to invest more in advertising, there may not be a chance. In fact, Amazon's overall orders have not decreased, but as competition intensifies, orders have become more concentrated, concentrated on sellers who can provide users with good products.

Sellers who have been in Amazon for many years must know the importance of products. However, returning to the product and making product differentiation is much more difficult than operating it . If you do not have the ability to differentiate your product, you can only rely on data selection and other methods to take your chances. The probability of choosing a good product this way is extremely low.

Whether facing competition from Temu and other platforms, or facing infighting among Amazon sellers, if sellers want to win, they must fundamentally provide differentiated products, and all transactions ultimately return to the product.

Temu is actually not suitable for most Amazon sellers. Faced with fierce internal competition, the sellers’ top priority is to improve their internal skills.

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