OnBuy Partners with Blue Media Services to Improve Advertising Quality

As the leading e-commerce platform in the UK, OnBuy online marketplace offers hundreds of categories of products and has a good reputation among sellers. Today, OnBuy.com announced that it has joined hands with global retargeting experts Blue Media Services to improve the quality of sellers’ advertising.

The partnership will be the driving force behind the marketplace’s display advertising output, starting this month. Driven by an integrated business intelligence, big data and data security strategy, retailers will be able to boost their sales by connecting with their customers in a more targeted way .

For consumers, the new approach will mean a huge improvement in the relevance of online ads, with ill-timed ads becoming annoying over time.

Since its launch in 2016, UK-based OnBuy has seen phenomenal growth , now boasting more than 11,000 merchants and over 36 million products on its platform.

As e-commerce continues to cement its relevance within the retail landscape, this growth will continue, welcoming major global brands to the platform and pushing OnBuy into new and exciting areas. Combined with the results of its recent £35 million Series A+ funding round, OnBuy has an exciting new roadmap in place for development.

With platform improvements and a string of recent expert and senior hires, OnBuy has set its sights on global expansion this year and has therefore been working hard to create a cohesive infrastructure to support retailers and customers around the world.

“ We at Blue Media Services are honored to be working with such a unique company like OnBuy.com on retargeting, ” said Anthony Simpson, Co-Founder and COO of Blue . “OnBuy.com is disrupting the market and making a huge impact, helping sellers and customers; providing a fair market for retailers and an honest platform for consumers. ”

Over the past 4 years, Blue has provided retargeting tools to the e-commerce industry through machine learning and artificial intelligence, enabling partners to significantly increase revenue and ROI . The partnership between OnBuy and Blue Media Services strengthens value for retailers and consumers.

OnBuy

Advertisement delivery quality

British e-commerce platform