Sales surge 200%! Tokopedia reignites the beauty craze

Nowadays, beauty is no longer exclusive to women, but has also been favored by a large number of male users. Men's skin care products and cosmetics have also become a trend, and a beauty craze has been set off in various countries.

Tokopedia reignites the beauty trend

Indonesian consumers have a great interest in beauty products, and even during the epidemic, they have not stopped their beauty and skin care. As the most popular e-commerce platform in the region, Tokopedia has recorded an increase in sales of beauty products.

Tokopedia said that by the end of 2020, sales in the beauty category had increased by 200% . Jessica Stephanie Jap, assistant vice president of business at Tokopedia, said : " As the epidemic is under control, people are starting to pay attention to their appearance and image again, and sales of products in this category have increased again . "

He admitted that in the early days of the epidemic , people were more concerned about health products , health and protection were the most needed, and people had little interest in beauty products .

Jessica Stephanie Jap said the most purchased beauty products were facial cleansers , facial care sets , serums , facial masks and creams .

In addition , the sales of products in the health and personal care category on the Tokopedia platform have increased significantly, with sales in this category recorded to have increased by almost 300% . Jessica Stephanie Jap said that by the end of 2020, the sales of soaps and shampoos had also increased threefold .

It is worth mentioning that most of these hot-selling beauty products are used to treat facial skin .

In 2021, the demand for beauty products will continue to be strong

Jessica Stephanie Jap is optimistic that with vaccines now being provided to the public in phases, people will go out more often in the near future, which also means they will pay more attention to their image. Therefore, the demand for beauty and skin care products will remain strong this year.

He added that seeing this growth trend, Tokopedia is also holding the Tokopedia Beauty Dealight event , which offers more discounts to makeup lovers and consumers with great skin care needs. It is reported that this event will end on March 5.

Jessica Stephanie Jap said: “We offer a variety of promotional offers , such as three flash sales a day , discounts of up to 80% and free shipping . ”

It is not difficult to see that in 2021, beauty products may set off a bigger trend in Indonesia and even around the world. Therefore, interested sellers should act early to seize the opportunity!

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