Loss of nearly 100,000 in half a month! The seller's two products failed

Generally speaking, major Western holidays are seen as potential opportunities for explosive sales in the eyes of Amazon. Sellers will prepare holiday-related products before the holiday and then wait for a hot-selling product. This year's Mother's Day is of course no exception.

However, festive products can sometimes be a double-edged sword. While enjoying the huge traffic before the festival, they also have to face the embarrassing situation of being completely unsalable after the festival.

Recently, a seller reported that he lost nearly 100,000 yuan in just half a month on the two Mother's Day products he prepared. Now, after Mother's Day, the products have no traffic at all.

According to the seller, he prepared two products for Mother's Day, both of which were put on the shelves in late April. The first one sold well, and it was advertised when it was first put on the shelves, and the ACOS data was also very impressive.

However, as Mother's Day approached, all data of this product were declining, and it was completely unsalable after Mother's Day. Overall, the ACOS could be maintained at around 30% , which is acceptable.

According to the seller, the cost of this product is about 6 yuan and it sells for 9.9 US dollars. After deducting various expenses, there is actually a little profit. The problem mainly occurs with the second product.

Unlike the first product, the second product has more than 20 SKUs, but the sales are completely terrible. Basically, every SKU cannot be sold.

The seller had predicted that this product might be a big seller so he stocked up a lot of stock. As a result, it has now become a backlog of inventory and he can only clear it out in batches.

According to the seller's preliminary estimate, this wave of Mother's Day products may result in a loss of nearly 100,000 yuan, which is a heavy blow to a small seller.

However, despite this failed experience, the seller still said he is very optimistic about holiday and seasonal products, because these products have very large traffic in the short term and have more chances of explosive sales than general products.

After summarizing the lessons learned, the seller believes that the main problem lies in the product pictures. All the pictures of the Mother's Day products were taken by the seller himself with his mobile phone and then cut out, so they look rough.

When reviewing the situation later, the seller admitted that the product pictures were indeed rather sloppily made and he had no desire to buy them after seeing them.

After this experience, the seller said that he would still prepare some festive products for the festivals in the second half of this year, but this time he would not stock a lot of goods at once, and he would also put more effort into listing optimization.

Amazon

Mother's Day

unsalable