Ozon cuts cost of shipping ultra-small goods to Russia by more than half

Ozon has introduced a new logistics freight policy for light cargo delivery to Russia. This innovation will reduce the logistics costs of affordable goods for Chinese sellers by more than half and help increase sales of popular categories such as clothing, accessories, household goods, children's clothing and toys, health and beauty. If entrepreneurs can sell these products in combination, Ozon will provide them with additional discounts.

The ultra-small goods defined by Ozon are those weighing no more than 250 grams and with a retail price of no more than 500 rubles ( equivalent to $ 5.5 ) : such as mobile phone accessories, cosmetics, stationery or jewelry. Previously, the shipping price of such goods was several times higher than their selling price, which made the quotations of Chinese entrepreneurs uncompetitive. Now, Ozon and its logistics partners CEL and UNI jointly provide preferential shipping rates for Chinese sellers. The new logistics solution will reduce the transportation costs of goods weighing no more than 250 grams by more than half.

In addition, Ozon will also provide logistics discounts for sellers who sell ultra-small items in sets . Sellers can directly transfer the discount amount to the discount for buyers. For example, a 50-gram set contains three items, and the total logistics cost is $0.99 ($0.33 x 3), but without the set discount, the total logistics cost is $1.92 ($0.64 x 3). The new solution enables sellers to increase sales of goods without losing profits, because the discount amount given to customers will be less than the saved logistics costs.

"Chinese clothing, accessories, household items and cosmetics are popular categories of goods with our customers. They are inexpensive, so for sellers, the shipping costs of these products become a decisive factor in their pricing and success on the platform. To help Chinese sellers, we have developed preferential logistics rates, which will help entrepreneurs gain the attention of buyers on the Ozon website and increase their turnover on the platform," said Stepan Gusamov, CEO of Ozon Global.

Information about Ozon

In 2023, the number of active Chinese sellers on the Ozon Global platform increased by 2.5 times year-on-year to more than 100,000. Its total sales increased by 3 times year-on-year, and the number of orders increased by 5 times. By the end of 2023, more than 60 million Chinese products will be available for purchase by platform customers.

The company opened a representative office in China in 2022. In 2023, Ozon established its first cooperative warehouse with JD Logicstics in Dongguan. Thanks to this, the time for shipping goods to Russia was reduced to 8-12 days.

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