Shopee Cross-border Seller Conference to win new phones to ignite the peak season

August 2, 2021, Shanghai – Recently, Shopee, the leading cross-border e-commerce platform, successfully held the 2021 "Win New Machines, Ignite the Peak Season" Cross-border Seller Conference, officially sounding the horn for the second half of the peak season. Shopee Chief Business Officer Zhou Junjie and many platform operation experts and senior managers attended the event to review the achievements in the first half of 2021 and look forward to the new machines that will be sold during the peak season. At the event, the 2021 Big Promotion Peak Season Incentive Plan was freshly released: a million US dollars of support, comprehensive coverage of the four major promotion nodes in the second half of the year, and a super-long peak season warm-up period of 32 days, helping cross-border sellers to easily achieve peak season sales.

Shopee’s 2021 “Win ​​New Phones, Explode the Peak Season” Cross-border Seller Conference Concludes Successfully

This year, in order to help more sellers master the skills of explosive sales, the conference was held offline and online for the first time, and three additional sub-venues were set up. With more targeted practical operation teaching and promotion strategies, hundreds of high-quality cross-border companies were attracted to the conference site, and more than 10,000 online viewers participated. The learning atmosphere at the event was strong, and everyone discussed operation skills and store opening experiences with each other, and gained a lot of practical knowledge.

New markets lead, cross-border multi-pronged efforts to achieve high growth

At the conference, Shopee Chief Business Officer Zhou Junjie first shared the platform's 2021 mid-year review and peak season strategy: Since the first half of 2021, Shopee has maintained business growth, retaining the title of Southeast Asian market leader, and successfully ranked third in global shopping app downloads in 2020. Based on a one-stop seller solution, Shopee is based on the four key nodes of "category, logistics, operation, and traffic" in the overseas chain, and continues to improve its own strength:

Shopee Chief Commercial Officer Zhou Junjie shares the platform’s 2021 mid-year review and peak season strategy

● Category level : Shopee continues to explore emerging categories and unleash the potential of domestic products. In the first half of 2021 alone, the daily orders of auto parts increased by 619% year-on-year, and the daily orders of outdoor cycling increased by 370%. The sales growth was significant and the dividends were considerable;

● Logistics level : Shopee's logistics service SLS is also continuously optimized to help sellers reduce costs and increase efficiency. In terms of warehousing, new domestic transit warehouses have been added and expanded to effectively improve transit efficiency; in terms of time efficiency, the average time efficiency of SLS in 2021 increased by 10% year-on-year, of which the first-mile time efficiency in the Brazilian market increased by 62%, and logistics stability was effectively enhanced;

● Operational level : To help sellers achieve efficient multi-site operations, Shopee has launched two new seller management modules - China Seller Center and Global Category Tree. China Seller Center is a management backend customized exclusively for domestic cross-border sellers, which can easily achieve one-stop management of stores, products, and inventory, while the Global Category Tree allows sellers to add new products to multiple markets with just one edit, optimize product search results, and fully display to attract orders;

● Traffic level : In order to help all kinds of sellers find the right way to attract traffic, Shopee has comprehensively upgraded its marketing solutions to cover all channels and target traffic. In addition, in order to adapt to the more important social attributes under the influence of the epidemic in Southeast Asia,   Shopee continues to deepen its off-site advertising cooperation with the two leading social media platforms, Facebook and Google, and has achieved an excellent cost-effectiveness for sellers.

At the same time, in order to help cross-border sellers seize the opportunity, the event also specially invited the head of Shopee’s cross-border business in the Brazilian market to bring a new market strategy in Latin America, and conduct a detailed analysis of the hot-selling categories and corresponding customer portraits, so that sellers can easily grasp the "wealth code" of the Latin American market.

Big promotion calendar announced, full analysis of traffic strategies in the second half of the year

As an annual routine part of the Shopee Cross-border Seller Conference, the release of the second half of the year promotion calendar also represents the official arrival of the platform's peak season bonus. At this conference, Shopee's cross-border key account manager introduced the latest promotion calendar and gameplay to sellers in detail - from July to the end of December, covering nine major markets and a total of more than 20 Shopee promotion nodes, which will bring sellers a steady stream of peak season traffic bonuses.

Shopee announced the latest promotion calendar on site

In order to help sellers better grasp the traffic during the big promotion, Shopee has fully upgraded the three major sections of Shopee advertising, Shopee off-site marketing solutions, and Shopee on-site marketing tools before the peak season arrives. At the event, experts in Shopee's cross-border marketing field gathered together to conduct a roundtable discussion to comprehensively analyze the traffic strategy for the second half of the year:

● Shopee Advertising: On the eve of the big sale, Shopee Advertising has once again upgraded its product. In terms of form, it will use matrix advertising to help increase store traffic; in terms of function, it will launch new crowd targeting functions and one-click promotion functions to cover the entire site traffic, achieving efficient targeting and precise traffic diversion; in terms of service, it will newly establish advertising agency operations, one-to-one optimization and online training courses, and a number of preferential policies to help sellers play with advertising and promote conversion and transaction.

● Shopee’s in-site marketing tools: In terms of in-site marketing, in order to provide cross-border sellers with more diverse and socialized product sales and operation experience, Shopee launched a new marketing function “in-store flash sales”, and opened the live broadcast function and live broadcast sub-accounts to all sellers. Sellers can interact in more live broadcast rooms, combined with fully superimposed and upgraded official services, to answer questions for consumers and effectively improve fan stickiness.

● Shopee's off-site marketing plan: In order to provide sellers with more flexible off-site marketing, Shopee will officially announce the self-investment function for affiliate marketing sellers in August. Sellers can not only use the self-investment function to access the Shopee affiliate marketing partner network, but also flexibly set store and product-level commissions, obtain relevant data, and provide more attractive commission ratios for the upcoming promotion season, and obtain easily measurable returns on investment. At the same time, Shopee is also continuously improving its off-site marketing, and has jointly established Shopee x Facebook advertising and Shopee x Google advertising with the world's two leading platforms to easily complete the omni-channel marketing layout.

Account managers from multiple categories work together on site, and the three major venues are full of practical information

The atmosphere at each Shopee conference venue remained high, and sellers gained a lot of useful information

At the same time, at this year's conference, Shopee Cross-border set up three major category sub-venues for the first time, and invited more than ten senior account managers to give lectures on site, providing targeted promotion product selection teaching and practical operation skills, helping sellers master the core strategies for peak season sales and achieve business growth:

● Fashion Special: The Fashion Special includes four major sections: fashion accessories, women's wear & men's wear, maternal and child products & children's wear, bags & shoes. As a key category of the platform, the clothing category has maintained a high multiple growth in 2021, among which the growth rates in Vietnam and the Philippines are particularly obvious. The newly opened Latin American market is a new growth point for the men's wear category. The Brazilian market is leading the way with a 4-fold growth rate in men's wear.

● Lifestyle Special : Affected by the home quarantine policy, daily necessities including home life, auto parts, outdoor sports, stationery, etc. have all achieved a surge in orders to varying degrees. Among them, the auto parts category leads the Brazilian market with an ultra-high growth rate of up to 20 times, with outstanding performance. A domestic trade seller focusing on this category tried cross-border business for the first time. With the help of supply chain advantages and cost-effective hot-selling strategies, he successfully created an outstanding record of 3,000+ orders per day, with a growth rate of up to 300%;

● Electronics & Beauty Products Special: 3C electronics and beauty products are traditional strong categories in domestic cross-border sales. They have maintained a strong growth momentum in various promotional activities. As early as April this year, a seller in the mobile phone accessories category had successfully caught up with     The peak order volume during the promotion period in the second half of 2020, and the home appliance category stood out with an ultra-high growth rate of nearly 90 times at key sites. We believe that with the support of Shopee’s cross-border business, these categories will continue to achieve exponential growth;

During the conference, Shopee gave away dozens of high-value keyword advertising recharges, promotional spots, new market advertising spots, and hot-selling dolls. The atmosphere at the venue continued to be high, and the online live broadcast attracted a large number of sellers to apply for entry. Now, the curtain has been raised on the peak season in the second half of 2021. Shopee Cross-border will continue to provide domestic sellers with a more efficient and convenient cross-border experience, and with safe and high-quality one-stop services, it will help domestic products achieve every possibility of going overseas.

Finally, Shopee would like to express our sincere gratitude to the following partners for their support for this year’s Seller Conference:

● Co-organizers: Guangzhou Meikai International Freight Forwarding Co., Ltd., Zhejiang Makeda Supply Chain Management Co., Ltd., Vinflair Express

● Strategic partners: Guangzhou Huixiang International Freight Forwarding Co., Ltd., Wanse Express, Kerry E-commerce Supply Chain, Guangzhou Mancos International Freight Forwarding Co., Ltd., Taihao International, Lianlian International, Keyouyun ERP

● Deep cooperation partners: Tongtu ERP, Weishi IoT, Payoneer

● Quality partners: Baozou Snail Cross-border E-commerce Academy, Yisu, Zhengpai Cross-border, Cross-border Assistant, Malacca ERP, Mabang ERP

To watch the live review of Shopee2021 Cross-border Seller Conference, please click: https://reurl.cc/gWogZb

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