Sales increased by 50%! P&G set off an e-commerce boom

E-commerce has penetrated more and more into people's daily lives, online shopping for daily necessities has become more and more popular, and people have become more dependent on this channel for online shopping.

P&G e-commerce sales grow 50%

Despite a difficult 2020, strong momentum in global e-commerce sales helped P &G's net sales increase 8% year-on-year in the first half of fiscal 2021.

" Our e-commerce business grew 50% and now represents over 14% of our global business ," Jon Moeller, vice chairman, chief operating officer and chief financial officer, said during a conference call with investment analysts for the company's fiscal second quarter and first half ended Dec. 31 , according to a transcript from Seeking Alpha .

For the six months ended December 31, Procter & Gamble reported net sales of $39.06 billion, up 8.4% year-on-year. In the second quarter of fiscal 2021 ( October 2020-December 2020 ), Procter & Gamble's sales were $19.745 billion, up 8% year-on-year; net profit was $3.887 billion, up 4% year-on-year .

E-commerce development is crucial

For P&G, good performance in e-commerce was one of the key factors driving sales growth , Moeller said , noting that P&G's position as a large supplier of mature brands provided the company with a "favorable growth environment."

Meanwhile, Moeller added: " P&G has overcome significant challenges , and building on this strong momentum , we accelerated organic revenue growth in 2020. "

According to Bloomberg, Procter & Gamble Co. reported quarterly revenue growth in all of its business units as the pandemic is changing consumers' hygiene habits. And Procter & Gamble Co. raised its sales and profit expectations as demand for household toilet paper and laundry detergent will continue to grow, although the rapid pace of growth in the most recent quarter has slowed.

The increase in sales and profit expectations suggests that companies producing such products still have room to grow during the pandemic, with cleaning supplies and other products remaining popular.

Demand for cleaning and care products may surge

According to Management.net , in a recent interview with the Associated Press , Procter & Gamble Chief Brand Officer Marc Pritchard said that Americans ' habits are changing , from shaving to various energy usage , and consumers' demand for keeping surfaces clean and germ-free has long been unmet.

At the same time, consumers are becoming more interested in the environment and more environmentally conscious, for example , they are aware of how much water they are using , how much heat and energy they are generating , and how much plastic waste they are producing.

In summary, there is still a lot of room for development in daily consumer goods. Cleaning products, beard care products, and environmentally friendly products may achieve rapid development . Retailers should combine actual conditions and launch products that can better meet consumer needs in a timely manner.

E-commerce

Procter & Gamble

Cleaning care products