The search volume reached 148,000 times, and four types of products are expected to be popular on Valentine's Day in the UK!

Valentine's Day is a traditional festival in the UK and is still highly valued even during the pandemic. But this day is more than just a simple celebration. It will drive the growth of related gift sales, which is undoubtedly a good opportunity for sellers to show their talents.

According to data from analytics company GlobalData, nearly two-thirds of Britons shopped on Valentine's Day in 2020, driving the market size to £1 billion, up 0.6% from 2019. The average person spent £35.06, with men spending around £44 and women spending around £26. This shows that the epidemic cannot dampen people's enthusiasm for Valentine's Day.

As Valentine's Day 2021 approaches, many lovers have started preparing gifts again. Recently, Slotswise conducted a survey of consumers in 25 cities/regions in the UK and released the consumption trends for Valentine's Day.

Personalised Mug

Slotswise statistics show that the most popular gift is a personalized mug, with 148,000 searches in London, UK . Google Trends also shows that searches for personalized mugs have been on an upward trend since January 29.

According to professionals, personalized mugs are usually customized with photos, firstly to show care, and secondly to express longing during special times when they cannot meet.

Jewellery

The search volume for jewelry is second only to mugs, reaching 40,500 . Rubies, corals, pearls and other materials are very popular. In terms of popular areas, London, Nottingham and Wolverhampton are the most frequently searched.

Hamper

Gift baskets are very suitable for family outings or as gifts. The search volume is the same as jewelry, reaching 40,500 times, and consumers in London are most fond of buying them. Some lovers will also choose to fill gift baskets with chocolates, drinks, etc. before giving gifts.

Flowers

Due to the lockdown caused by the epidemic, express parcels are often delayed. This year, people bought fewer fresh food or flowers for Valentine's Day. Although flowers are an indispensable gift for Valentine's Day, their search volume was only 2,900 times.

Elsewhere, consumers in Glasgow showed a keen interest in aromatherapy, with 2,900 searches, while lingerie was searched 1,000 times in Belfast.

Zoe Mills, retail analyst at GlobalData, commented: "Due to the epidemic, lovers may choose more affordable ways to celebrate, such as dining at home. It is expected that the size of the UK food and beverage market will expand this Valentine's Day . "

Cross-border e-commerce market

U.K.

Valentine's Day