This year, AliExpress and Cainiao jointly created the "fastest overseas Double 11 in history". Not only did the products sell quickly, but the cross-border logistics was also delivered even faster!
"In less than 5 days, the car inspection equipment I ordered on AliExpress was delivered to my door by Cainiao. It's incredible that cross-border packages shipped from Chinese warehouses can be delivered so fast!" European consumer José Rodriguez marveled at the "speed" of China's cross-border e-commerce.
At 4 pm on November 11, Beijing time , AliExpress's global Double 11 sales started. On the afternoon of November 15, Beijing time, the first batch of "Global 5-Day Delivery" packages were signed for in European countries such as the UK and the Netherlands. Less than 5 days after placing the order, European consumers enjoyed the joy of opening the express delivery.
Photo: An AliExpress 11.11 themed concert was held in Europe, announcing that consumers will receive their goods within 5 days
The reporter learned from Cainiao that with the large-scale implementation of the "Global 5-Day Delivery" express product, during this AliExpress Double 11, the speed of Cainiao International Express's entire chain has increased by more than 50%, and consumers in the core European markets received their Double 11 packages a full 5 days in advance.
During this year's Double 11, many cross-border merchants posted the good news of a surge in orders online, and AliExpress Cainiao's "Global 5-Day Delivery" also faced its first cross-border logistics test. After overseas consumers went crazy on AliExpress' Double 11, a large number of orders were received by Cainiao's cross-border warehouses in East China and South China within seconds. With the support of " black technology " logistics algorithms such as smart order consolidation and smart remittance , cross-border packages were quickly shipped out of the warehouse according to the flow of different countries and regions, and flew to the world on flights.
With the promotion of AliExpress's full trusteeship, the inventory of Cainiao's preferred warehouse has increased 10 times compared with last year. Facing the flood of orders on Double 11 this year, Cainiao International Express has used 18 major overseas distribution centers around the world, more than 210 flights per week, and digital customs clearance at more than 100 ports to escort the "going abroad" of Double 11 packages.
Photo: The first batch of AliExpress Cainiao "Global 5-Day Delivery" cross-border packages ready to board the plane
The efficient delivery speed brought by “5-day delivery” not only improves the shopping experience of “5-day delivery” European users, but also stimulates the consumption enthusiasm of more people.
In Spain, young people who love parties are buying party props and Christmas decorations on AliExpress. Blind box toys, Bluetooth headsets and car accessories are also popular categories; while Dutch consumers prefer to buy jewelry from China.
The enthusiasm of consumers also ignited the sellers. Many AliExpress merchants have posted their sales results in European countries during this year's Double 11. Joining the fully managed domestic auto parts brand CARE, which mainly operates in Europe, South Korea and other markets. In October this year, merchants prepared 200,000 items for 8 stores to prepare for Double 11. This year, more than 30,000 items were sold out in just one and a half days, which is about 5 to 8 times the usual number.
"Although we were nervous about preparing 200,000 pieces of goods at a time, this is the first Double 11 after 'five-day delivery' and 'full trusteeship'. The platform has invested huge amounts of money, and we chose to maintain our confidence. Now it seems that we made the right bet," said Manager Du of the domestic brand CARE excitedly after looking at the store's sales in Europe and South Korea. AliExpress Double 11 Rookie |
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