Chinese companies made their debut at Europe's largest technology summit Zhang Kuo of Alibaba International Station: Technology has become an important force driving global trade

On November 14, Chinese companies appeared for the first time on the main stage of Web Summit, the largest technology summit in Europe. Zhang Kuo, president of Alibaba International Station, gave a keynote speech at Web Summit that day, telling the story of how Chinese technology companies use new technologies to support small and medium-sized enterprises in participating in global trade. He believes that technology has become an important force driving global trade.

Image: Zhang Kuo, President of Alibaba International Station, delivered a keynote speech on "The B-side of Global E-commerce" at Web Summit

At the beginning of his speech, Zhang Kuo mentioned the story of an Italian "third-generation factory owner": In a small town in southern Italy, Gaetano, the "third-generation factory owner" of Italian coffee roasting, suffered huge losses in the past few years due to the epidemic. When his family business was facing extreme difficulties, he persuaded his father to try to find customers through digital trading platforms, and finally got rid of the predicament through Alibaba International Station and regained business growth.

Participating in global trade through the latest technology is becoming a common feature of small and medium-sized enterprises around the world.

It is reported that Alibaba International Station has become the first Chinese company to appear on the main stage of Web Summit and the first foreign trade technology platform, indicating that technology-driven globalization is becoming the latest topic of concern in the global technology industry.

At the Web Summit, Alibaba International Station focused on showcasing its full-link foreign trade AI products, including business assistants for sellers, purchasing assistants for overseas buyers, and other products, covering all aspects of global trade for small and medium-sized enterprises. It was learned from the scene that this series of products attracted cheers from tens of thousands of spectators, and China's digital foreign trade experience became one of the most hotly discussed topics at the summit.

Photo: Zhang Kuo, President of Alibaba International Station , gave a speech on the main stage of Web Summit, which aroused heated discussions among the audience

In Zhang Kuo's presentation, we can see that if an overseas buyer sees a suitcase at the airport and is inspired to make a customized purchase, he only needs to take a picture and then search for it on Alibaba International Station to find a supplier.

At the same time, if you want innovative personalized customization, you can also add some descriptions like " science fiction style", and a new suitcase product concept map will be born with the help of AI.

If buyers do not know how to "translate" their needs to suppliers in a detailed and professional manner , they can use AI technology to send prompts. The AI ​​procurement assistant will guide buyers to fill in information such as materials, sizes and quantities. It can generate pictures and make more vivid expressions of needs, allowing suppliers to understand buyers' needs immediately.

AI not only helps buyers improve sourcing efficiency, but also provides great benefits to suppliers and sellers.

For cross-border e-commerce sellers, product design and daily product release are one of the most important, time-consuming and tedious tasks. It is the starting point of all cross-border e-commerce businesses, but now all of this has become easy. AI Business Assistant can optimize titles with one click, automatically improve product introductions, generate product images in different scenarios, and intelligently generate explanation videos. In short, almost all the materials needed for product release can be completed with just one click, greatly improving efficiency and more in line with the actual situation of overseas markets.

We can get a glimpse of this from the AI ​​business assistant, a new technology product launched by Alibaba International Station in early November. According to data performance, the product exposure rate of early adopters increased by nearly 20%.

New technologies are also very useful in solving the trust issues between buyers and suppliers. For example, how can small and medium-sized enterprises convince overseas customers that they have the ability to make the products that customers want? With the support of digital foreign trade technology, the trust concerns of overseas customers can be solved through the "VR Showroom Virtual Exhibition Hall" and cross-border live broadcast of Alibaba International Station. The VR Showroom Virtual Exhibition Hall can show customers samples displayed in the model room, while cross-border live broadcast allows customers to remotely watch product lines and factories in real time, allowing customers to see the production process of products with their own eyes anytime and anywhere.

Furthermore, the language barrier that once troubled buyers and sellers is no longer a problem. Using advanced speech recognition and AI technology, Alibaba International Station can instantly convert spoken language into subtitles in the language selected by the buyer and seller, so that mutual understanding can be achieved.

Alibaba International Station's full-link foreign trade AI products not only narrow the distance between buyers and suppliers, but more importantly, make the process more intuitive and attractive. This series of products has attracted the attention of many small and medium-sized enterprises.

In his speech, Zhang Kuo also mentioned that successful small and medium-sized business owners around the world are pioneers in experiencing new technologies, are willing to embrace change, and are extremely optimistic.

In the current uncertain global environment, small and medium-sized enterprises around the world are finding support points for "new globalization" through new technologies on technology platforms such as Alibaba International Station. This is also becoming more and more the focus of the global technology field.

Alibaba International Station

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