How do cross-border sellers with monthly sales of tens of millions achieve explosive sales on multiple platforms? Three tips for novice sellers

This year has been a difficult year for many cross-border sellers. Many of them said that "eggs should not be put in one basket" and that a multi-platform layout is a wise move, but how to achieve explosive sales on multiple platforms?

Today, we bring you the story of Chen Liangcai, the founder of Guangzhou Huotong Global E-commerce Co., Ltd. In August this year , Mr. Chen chose to become a customer of WorldFirst. "WorldFirst's operating interface, interactive experience, data support, etc. are very complete. People in our company who use this tool think it is very easy to use, and it is also the payment tool I am most satisfied with at present ."

In 2014-2015, with the rise of cross-border e-commerce, Mr. Chen chose to start his own business. At that time, he saw the development trend and dividends of the cross-border e-commerce industry. China's comparative trade advantages and advantages in e-commerce made him determined to choose this industry. Later, he established Guangzhou Huotong Global E-commerce Co., Ltd. In 2015, AliExpress was very popular in the entire cross-border circle. Like many seller friends, Mr. Chen also chose to start with the AliExpress platform. Since then, he has successively started to lay out platforms such as Amazon, eBay, Wish, Lazada, Shopee, etc. Up to now, their company's monthly sales have reached millions of US dollars.

The secrets of the best-selling beauty device on AliExpress

2016 was a very special year for Mr. Chen - he chose the right category, which helped him lay the foundation for continuous vertical development in the next five years.

That year, AliExpress was vigorously promoting branding and verticalization. Mr. Chen and his team also catered to the platform's requirements and began to choose vertical products. So the question is, with so many categories, what should we do? After analyzing one by one and making multiple comparisons, they finally believed that beauty devices under the beauty and health category might be a business opportunity. "Beauty devices had very little competition at the time, and the growth rate was very fast", so Guangzhou Huotong Global E-Commerce Co., Ltd., which has the advantage of local supply chain, finalized the direction of beauty devices.

In 2018, Mr. Chen and his team brainstormed and selected a beauty instrument product that they believed had great potential but had relatively little competition in the market. As a result, it became a hit on all platforms in a short period of time. In that year, due to the success of the product selection, Mr. Chen's company's sales increased by 4 times year-on-year !

How to become the champion of this vertical niche category? Mr. Chen shared his experience:

1. Choose good products and suppliers . "Try to cooperate with the upstream source manufacturers with a certain product richness, and build a deeper and longer-term cooperation model with them. Moreover, do not rely on just one supplier or one product. Good suppliers and supply chains can give you great support, such as: knowing new products on the market in advance, data guidance, etc." In his opinion, suppliers sometimes know better than sellers what products are easier to sell on the market!

2. In addition to product selection, a lot of investment is also needed in visual aspects . E-commerce actually sells pictures, content, and materials, so Mr. Chen’s company’s investment in this area is much larger than that of other companies.

3. Adapt to the local characteristics of overseas markets and build good infrastructure . For example, Mr. Chen’s company will build overseas warehouses for almost every product.

Prepare for the peak season and plan the next steps

When drinking tea with many cross-border e-commerce seller friends, I have a very obvious feeling: everyone is saying that 2021 is difficult. When asked about Mr. Chen, he frankly admitted that this year is indeed a difficult year, but their company's overall sales are the same as last year. This is already a very impressive result.

As for the upcoming peak season, Mr. Chen holds a conservative attitude. "I feel deeply that there was no peak season last year, and the sales volume throughout the year was relatively smooth. This year's peak season should have a small increase, but the growth rate should not be as strong as the explosive growth in the previous few years."

In preparation for the peak season, Mr. Chen and his team also made several preparations:

1. Fund preparation: The peak season will generate a huge demand for funds, which need to be prepared in advance. This also applies to most sellers . In order to help sellers relieve the financial pressure during the peak season, Wanlihui has also launched the MyBank Loan in cooperation with MyBank. You can learn more about it .

2. Staffing: Prepare staff training, operational layout and staffing arrangements before, during and after the event in advance;

3. Supply chain: Make preparations for the supply chain in advance. Domestic warehouses and overseas warehouses need to have sufficient inventory to ensure the smooth operation of the supply chain.

Pay attention to the user experience and choose reliable third-party tools

In addition to product selection and daily operational layout, Mr. Chen and his team also pay close attention to the user experience of other links, such as logistics, payment, etc. In August 2021, on the recommendation of a friend, Mr. Chen chose WorldFirst as their payment tool for three main reasons:

1. WorldFirst has one of the best rates among the payment collection tools currently used;

2. WorldFirst supports many payment platforms and is the only payment tool on the market that supports payment to Alipay.

3. There are many payment scenarios, such as one-click direct payment of 1688 Cross-border Treasure, which supports payment of advertising fees, warehousing fees, and logistics fees.

Mr. Chen said: "At present, we mainly use the collection and payment functions of WorldFirst, and the experience is very good. People in our company who use this tool think it is very easy to use. It is also the payment tool I am most satisfied with at present!"

Recently, WorldFirst launched a 0-fee campaign for new customers to help sellers become big cross-border sellers as soon as possible!

Event time: From now until December 31 , 2021 ( Beijing time )

Target audience: Users who register through this event page during the event period and have not yet received Wanlihui funds before registration

Exclusive benefits of the event:

· Entry Gift:

Eligible participants who sign up for the event can enjoy 0 fee withdrawals on RMB until December 31 , 2021 .  

Water Ritual:

Users who meet the conditions for the deposit gift and whose new turnover during the event reaches 10,000 USD can enjoy 0 RMB withdrawal fee until March 31 , 2022. ( Limited quota, only for the first 400 )

Up to 0% fee for half a year , take action now! Scan the QR code on the poster below to sign up now ~

2022 investment season is coming, three suggestions for novice sellers

There are less than two months left in 2021, and Mr. Chen and his team are also planning the next step of development: first, expand more channels (platforms), such as layout in Latin America, Southeast Asia, Africa and other markets, to share the risk of channel concentration; secondly, move the product line towards branding, invest in private models to build brand and patent protection, and build a deeper "moat". Independent stations are not considered in the short term, and will only be deployed after the company has consolidated its own strengths.

The 2022 cross-border e-commerce investment season has also started. Mr. Chen said: Amazon is a very important platform. If you have product advantages, understand the European and American markets, and have suitable operators and experience, it is recommended that everyone go for layout and choose Amazon. Of course, this also applies to the layout of other platforms.

Sellers who want to enter Amazon and other e-commerce platforms can use WorldFirst ’s global sailing plan, open a store for free and green, and access 30+ e-commerce platforms with one click .

New sellers want to develop cross-border e-commerce? Mr. Chen also gave three suggestions, which you can save and use:

1. Teamwork: Cross-border e-commerce is no longer an industry where you can fight alone. Try to work as a team;

2. Deepen vertical development: Choose a vertical category, don’t be too general in terms of products, and develop in a more specialized direction;

3. Choose the right platform: There are many platforms around the world and each platform has different characteristics. It is recommended that you analyze carefully and choose a platform that suits your product.

Add Wan Zhanggui v: worldfirstwan to receive the cross-border e-commerce white paper for free and get your exclusive Wanlihui business manager service.

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