Each video has more than 100,000 likes! The French president is having a blast on TikTok...

As a leader in social media, TikTok is deeply loved by foreigners. Even the President of France has used TikTok to shoot videos.

It has to be said that the celebrity effect is indeed strong, not to mention the French president. Recently, French President Macron has been posting videos on TikTok. After checking, the editor found that not only the video playback volume is extremely high, but also almost every video has more than 100,000 likes , and many videos have exceeded one million likes. The popularity is self-evident!

One of the videos was released by Macron on July 7 last year . This video currently has 13.9 million views and 1.6 million likes, which are already very high figures.

Since the outbreak of the COVID-19 pandemic, the number of downloads of Tik Tok has been increasing. As of October 2020, TikTok has 11 million users in France , and they watch videos for an average of about 1 hour a day . Why are people increasingly using Tik Tok ?

This is because people cannot watch concerts offline or participate in entertainment and social activities under the epidemic . However, the younger generation pays attention to social interaction and uses TikTok more than TV . In the current era, people are eager for digital content that is entertaining and positive.

The French president's extensive use of TikTok also illustrates a problem. The French people's love for TikTok is increasing. What's more, the French president 's account is constantly updated, and celebrities will also bring great demonstration effects . I believe that the French people's usage data of TikTok will continue to rise.

With such a large user base, TikTok may usher in a huge traffic dividend. In addition, Walmart and Shopify have now become important partners of TikTok . With the launch of TikTok's UK yellow car, the e-commerce process will be greatly accelerated!

It is understood that recently, some sellers' stores have passed the review and started test sales. However, the editor needs to remind you that TikTok gains fans through content creation and then converts them into traffic, which is a completely different operation direction from the previous direct sales on Amazon.

Moreover, even if there are relatively successful marketing methods in China, directly copying them to TikTok may not necessarily succeed. However, these are small obstacles for dedicated cross-border e-commerce people. If you are determined to do a good job in cross-border e-commerce in the long run, now is the best time to lay out TikTok!

Finally, the editor hopes that if sellers are determined to develop TikTok , they must be clear about the entry requirements of TikTok e-commerce, accurately identify user consumption needs, learn TikTok's e-commerce operation methods, master the traffic password, seize the opportunity of TikTok sales , and strive to reap the traffic dividend !

TikTok continues to grow in users