Self-rescue failed! The popular brand was banned and punished by the “joint punishment”

Amazon's account ban wave is still coming, and big sellers are looking for new ways to save themselves! After banning big sellers, Amazon is targeting small and medium-sized sellers. Now Amazon is constantly taking action, and some sellers are helpless and say: If I can't make it in the second half of the year, I'll go and speculate in stocks!

Can't escape! A big seller changed the appearance of the product and put it on the shelves again but was still reported

After several billion-level selling accounts were blocked, the losses were so huge that it was heartbreaking. In order to save the losses, they came up with a new trick, that is, to register a trademark similar to the original brand, that is, to change a few letters from the blocked trademark, and then create a new listing to continue selling the product . People can't help but say that this kind of makeover is a typical skirting of the law.

Coincidentally, it's not just one big seller that's taking advantage of "old stuff in new bottles". In addition to M**W, there's also K** S****s, which is continuing to sell the inventory of the closed brands using new trademarks.

It was this wave of operations that made many industry insiders think that Amazon had loosened its grip on these brands and began to gradually restore them. However, ideals are full of hope, but reality is very skinny. For this reason, many big sellers have clarified that their accounts have not been restored.

In fact, it is not only Amazon, but also the American media that are keeping an eye on these banned big sellers and brands. They are watching them with a magnifying glass, and if the big sellers are not careful, they will be reported to Amazon by the American media. Take this makeover incident as an example, these brands were removed from the shelves again shortly after they were put on the shelves, which is a good example.

Amazon also began to implement "joint punishment" for these brands that were blocked . A popular store in Shenzhen fell into the Amazon blocking swamp. After the store was blocked, it registered a new store and registered the original store brand to the new store. But unfortunately, the new store became associated with the blocked store and was eventually blocked.

An industry insider said that if the account is blocked once, the second time will result in the whole world being implicated . That is, as long as the brand is blocked on one Amazon site, all stores of the brand on Amazon sites around the world will be implicated.

Some sellers have been caught for double-brushing orders on their European stores, and other stores have also been implicated, with a total of 8 stores being blocked. All this is enough to show that Amazon's comprehensive rectification is still ongoing, and sellers must adhere to compliance in order to go further on Amazon.

Amazon is targeting small and medium-sized sellers

Recently, some sellers said that they felt they hadn’t heard any “bad news” from Amazon in the past few days . If they hadn’t heard from time to time that some sellers’ accounts had been blocked, they would have thought that the account blocking storm was over!

Indeed, it seems that Amazon has stopped its recent actions, but in fact, there are still undercurrents. At this stage, Amazon has turned its knife to a large number of small and medium-sized sellers who have violated regulations, but people know little about most of the other small and medium-sized sellers who have been banned, so naturally they feel that Amazon has taken fewer actions recently.

Recently, small and medium-sized sellers have complained that their accounts have been blocked and they cannot withdraw the money in their accounts. Some of these sellers even have millions of RMB in their accounts.

However, faced with Amazon’s account blocking emails, some sellers find it useless even if they find middlemen. They can only sigh and wait for 90 days to appeal and get the money to reduce losses.

In addition, some service providers said that several brands under their clients had just died, and the reason was the same: they asked for review cards. You should know that the customer's volume of goods was as high as 50 to 60 million, and now it's directly over!

Behind the glory is either vicissitudes or dirtiness. As a white hat seller said, Amazon's banning of accounts for violations may become a regular operation in the future. Amazon's trading environment is "good money drives out bad money", and this platform will only become more and more formal.

Moreover, as the proportion of Amazon's retail sales in the company's total revenue continues to decline, the proportion of revenue from service businesses such as third-party markets and advertising continues to rise. It is expected that Amazon's service business will bring Amazon more than $100 billion in revenue in 2021. For this business, Amazon will inevitably increase the inspection and punishment of sellers' violations.

Therefore, sellers who want to make a living on Amazon must stick to their original intentions and operate in compliance with regulations.

Seller: If you can’t make it in the second half of the year, then go and invest in stocks!

“I’ll give myself one last chance in the second half of the year to see if Amazon can succeed! If I can’t, I’ll go stock trading next year. Based on the current number of orders, it’s not even enough for me to pay the salaries of my factory employees.” A seller who is still struggling on Amazon complained.

Although many people in the cross-border circle have a few so-called "friends": working while running their own Amazon business, and then bought a house in Shenzhen. But the reality is that many sellers have suffered a lot on Amazon, and many sellers have been forced to change careers.

There has always been a saying circulating in the cross-border circle: "Amazon has become prosperous, freight forwarders have become prosperous, service providers have become prosperous, and sellers doing business on Amazon have gone bankrupt." This saying has been recognized by many sellers in the first half of this year.

Today’s sellers not only have to face the most stringent ban regulation in Amazon’s past decade, but also have to face the crazy internal competition in the same industry! Since the first half of this year, a large number of low-price sellers have joined, and most of the cross-border circle has begun to fall into the swamp of low-price competition.

Well, it’s all about price! Many sellers had no choice but to lower their prices, and they became “philanthropists”. And there were many sellers who “strategically lowered their prices” and ended up with strategic losses.

A seller said: "The situation has been spinning to the center of the earth recently, but even so, there are still a lot of people waving money and playing with the spiral floor price, and some products are in serious unsalable situation."

Several sellers also complained to the editor that in the past two days, they suddenly found that some big-name links rushed to the top of the category, and these links that rushed to the top were all based on the low-price spiral.

Some sellers joked that even in the current situation, there is still a large wave of Xixi sellers on the way.

So can Amazon still do it now? In fact, if you compare the gross profit margins of e-commerce and traditional industries, you will find that e-commerce is still very good . This is why many people are still optimistic about cross-border e-commerce.

Although the era of wild growth in the cross-border era has passed, generally speaking, Amazon still has opportunities at this stage. What sellers need to do is to spend more time on products and pay more attention to and improve more details in operations.

Of course, compliant operations are the prerequisite for everything. After all, taking every step steadily is the right path.

Big Sell

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Amazon