A single video has received over 10 million views, and many influencers have jointly recommended this summer item on TikTok.

With the arrival of the summer skin-revealing season, hair removal has also been urgently put on the agenda.

In the past, almost all razor products on the market were designed for men. However, with the passage of time, women's attention to personal care, body image and comfort has also increased. Based on the common personal care needs of female consumers, some brands have begun to launch shaving products specifically for women.

As an important part of daily personal care, women's razors have a broad consumer base and market demand around the world. From teenagers to adult women, they are all potential users of women's razors. According to a survey by Research And Markets, by 2028, the global women's razor market is expected to reach US$5.28 billion.

On TikTok, the hair removal-related hashtag #shave currently has 5 billion views, with many users sharing their shaving tips, product recommendations, and fun shaving-related content. #hairremoval also has 9 billion views.

Among them, there is a women's razor that has gained a lot of popularity on TikTok.

On April 5, a video about Schick Intuition by blogger @kkearah.kkraus was played 15.2 million times on TikTok. This is undoubtedly a big breakthrough for her, who has only 130,000 followers and usually only a few thousand or tens of thousands of views.

In addition to @kkearah.kkraus, there are many other videos about Schick Intuition that have reached hundreds of thousands or even millions of views, which makes people wonder what is so special about this shaving product that has received such high attention on TikTok.

Schick is one of the brands under the American personal care products company Edgewell Personal Care. Schick's focus on the female shaving market can be traced back to its Schick Intuition women's razor series, which was first launched in 2003. This series of products combines blades and soap balls, and only needs to wet the blades to foam and shave. The efficient and comfortable solution has been welcomed by a large number of female consumers.

Since May last year, Schick Intuition has begun to showcase its products on its official TikTok account and provide relevant shaving advice to female users.

Although the traffic of Schick Intuition’s own TikTok official account is not very ideal, with the number of views basically around a few thousand and the highest being around 300,000, the traffic performance is very good in many influencers’ recommendation videos, which can be verified from the videos with millions or tens of millions of views mentioned at the beginning of the article.

On TikTok, Schick Intuition will work with small and medium-sized bloggers or creators or KOLs with high attention and influence that match the brand tone, and invite them to try and demonstrate the products, which can be user experience sharing, product reviews, and other content related to Schick Intuition products. These collaborations are usually carried out in the form of brand cooperation or endorsements, and are shared through specific tags or topics.

At present, the brand partner exclusive tag #intuitionpartner has been played 65.8 million times on TikTok, and #schickintuition has accumulated 27.5 million views.

By making full use of traffic sources such as influencer short videos and advertising, Schick Intuition has built brand awareness on TikTok and established positive interactions and connections with its target audience. A series of humorous, creative, and engaging content amplifies the features and advantages of the product, attracts users' attention, and stimulates their desire to buy. With the traffic boost from the hit videos and the summer popularity of the product itself, Schick Intuition's recent sales effect has been greatly improved.

From the homepage of its account to the official website, we can see that the same Schick Intuition as the blogger is priced at US$10.99 and the product rating is as high as 4.8 points.

Since then, Schick Intuition has launched several products in different styles and models to meet the needs of different women.

Later, it expanded to the men's shaving market.

In addition to razors, Schick also produces and sells other personal care products for men and women, such as hair removal cream, shaving gel, etc.

As a well-known brand, Schick's products are known for their high quality and reliability, and Schick Intuition has always been positioned to provide a convenient, fast and comfortable shaving experience for busy female consumers. Therefore, the product's unique and differentiated design is highly consistent with the needs of these users, especially those female consumers who want to quickly deal with shaving problems in their daily lives.

Secondly, Schick Intuition's soap balls are rich in aloe vera and vitamin E moisturizing ingredients, which can provide additional lubrication and protection for the skin. For consumers who pay attention to skin health and skin care, this is also one of the factors that attract them to choose this product.

Furthermore, satisfactory user experience and word of mouth are also important factors that prompt other users to try and choose Schick Intuition products. When users are satisfied and recommend the product to others, this positive word of mouth plays a key role in the brand's attractiveness and user preference.

Finally, Schick Intuition is also very good at advertising through social media channels such as TikTok to attract target consumers and improve its competitiveness in the female shaving market.

The traffic spillover brought by the explosion of video traffic on the TikTok platform has also continuously driven the sales of the same products in other online and offline channels such as Amazon stores.

(Schick Intuition Amazon store)

Therefore, sellers should take a comprehensive look at the value that TikTok can bring. They should not just focus on their own TikTok accounts, but should make good use of other traffic sources such as expert short videos and advertising, and make layouts from a more comprehensive perspective.