They are all freeloaders. The sellers are so angry after using the Vine program.

Anyone who has worked on Amazon knows that the most difficult part of operations is promoting new products, because new links have low weight and lack user reviews, making it difficult to attract consumers to place orders.

To this end, many sellers choose to participate in various activities organized by the platform, the most common of which is the Vine program.

Amazon Vine is a buyer review program. It is an exclusive review program launched by Amazon for brand sellers. It is a shortcut for sellers to quickly obtain high-quality reviews for new products.

Sellers can choose to add their products to Vine , and consumers who meet Vine qualifications will actively apply to use the product for free and leave high-quality reviews.

However, the Vine program is not a panacea for sellers to promote new products. There are also many cases where sellers have fallen into traps after joining the Vine program.

Recently, a seller posted a post complaining that he was badly cheated by the Vine program. According to the seller, he recently launched an acne patch for teenage acne and prepared 25 sets (each set worth $103) to participate in the Vine program.

I thought that even if I couldn't get all positive reviews, at least I could receive some real user feedback. However, the result was so shocking: not only were there not many positive reviews, but most of them were invalid reviews.

"I don't have acne problems, so I can't really tell if this product is any good," reads one 3-star review.

This operation directly confused the seller. If you don't need this product, why do you want to take it? And give it a three-star rating, which is simply unreasonable.

Another comment read: "I don't think the effect is very obvious. Maybe it works better on teenagers, but it's just average on adults."

The seller said speechlessly that this product was originally aimed at teenagers, and adults need to use adult-only products, and the two are completely different.

In the end, the seller received a total of 19 reviews, of which except for 5 that were serious reviews of the product, the other dozen or so reviews had nothing to do with the product.

Some sellers believe that consumers who meet Vine qualifications don’t have to spend money to buy things, so they don’t care what they order, and of course they won’t leave serious reviews. They just want to get something for free.

After this experience, the seller said that his impression of the Vine program has been greatly reduced, and he will be more cautious when promoting new products in the future.

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