$9.9 billion! The U.S. pet treats industry is growing rapidly

In recent years, the snack industry for pets such as cats and dogs has developed rapidly, with sales showing a significant upward trend. According to data from market research firm Packaged Facts , this category has maintained double-digit growth in the past two years , and sales will reach US$9.87 billion by the end of this year .

Packaged Facts said that due to the impact of the epidemic in the past two years, the sales growth rate of the cat and dog snack industry has exceeded the growth rate of the pet food and pet supplies market .

Packaged Facts analyst Shannon Brown mentioned that during the epidemic, pet owners have more time to spend with their pets , which has invisibly increased the demand for pet snacks. At the same time , the focus on pet health and wellness has also led to an increase in demand for certain functional snacks .

Some trends in the pet food industry also reflect these needs of pet owners , such as plant-based formulas , alternative proteins, alternative vegetarian diets that focus on animal health and environmental impact , and the emergence of snacks with higher nutritional value and health functions .

A survey conducted by Packaged Facts in August and September of this year also showed that more than 25% of pet owners said that their pets have started eating plant-based foods since the beginning of the epidemic , and more than half ( 54%) of the respondents said that they prefer pet snacks formulated with plant protein.

At the same time, the development of the pet snack category in the e-commerce field also confirms people's demand . Packaged Facts said that in the past, the sales of pet snacks have been hindered by the rise of Internet shopping. Pet owners are used to buying pet snacks as impulse purchases when shopping in stores . Now , the changes in consumers ' consumption mentality and consumption behavior under the influence of the epidemic have supported the sales of pet snacks this year .

According to the editor, pet dog snacks currently account for 80% of the market, but since 2016, sales of pet cat snacks have also been growing at a faster rate.

Packaged Facts also stated that as more and more cat owners choose kittens as their pets and more and more cat owners choose high-quality and advanced pet products , the demand for pet cat snacks in the market will continue to grow.

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