Another top seller connected to ChatGPT, and many AI tools became popular

The enthusiasm of the cross-border circle for ChatGPT has not cooled down and has spread to more AI tools.

In the past two months, the AI ​​storm brought about by ChatGPT has swept across the Internet and other industries, and cross-border e-commerce business is highly compatible with it, so sellers in the industry are always at the forefront of its application.

Because of its powerful functions, ChatGPT caused a sensation in the cross-border circle when it was first launched. After a brief trial, sellers were quickly impressed by its information collection and copywriting capabilities. Some were surprised by its auxiliary role, some worried that operations would be robbed of their jobs, and a few people bent over to focus on studying the usage of ChatGPT and successfully turned it into an "assistant."

From e-commerce platforms to cross-border sellers, everyone is excited. Some American Amazon sellers are even worried that Chinese sellers will become more powerful with this tool. The sellers are undoubtedly surprised and expectant. Currently, big sellers such as Jikeyin have begun to use it to improve operational efficiency or product quality. Recently, the top seller Tongtuo also stated that the company has connected to ChatGPT for multiple business links such as product selection.

Many companies that have not yet connected are also trying to explore. In order to overtake others, Yibai Network is actively recruiting ChatGPT talents and continuously raising the salary of positions. In Guangzhou and Shenzhen, some cross-border e-commerce companies have begun to include "proficiency in ChatGPT" in recruitment requirements, and industry surveys show that at least half of cross-border people have not used ChatGPT yet.

This wave of enthusiasm has also driven the industry's attention to other AI applications, such as the AI ​​image tool Midjourney, the text content creation tool Jasper, the AI ​​work auxiliary tool Prompthero, and the ChatGPT alternative Claude. By mastering the usage of these auxiliary tools, sellers' operational efficiency will be greatly accelerated, and the risk of unemployment for artists and junior operations personnel will increase.

To accelerate sales, Tongtuo connects to ChatGPT

Tongtuo Technology recently stated that when many people were still unclear about how to use ChatGPT, Tongtuo had already connected ChatGPT to the company's platform and used it in various business links such as product selection, design, advertising, sales, and customer service.

After ChatGPT was launched, Tongtuo's R&D department felt that the application would be constructive for the cross-border e-commerce industry, so from December last year to early February this year, they have been studying whether ChatGPT can be used in work. After a series of tests and upgrades, researchers found that the use of ChatGPT can not only improve the efficiency of business work such as product selection and design , and achieve cost reduction and efficiency increase, but also if the intelligent application is applied to large-scale operations in the future, the scale effect of the enterprise will be further expanded, establishing its unique competitive advantage and widening the moat for the enterprise.

Now, ChatGPT connected to Tongtuo can be used in cross-border e-commerce operations. Tongtuo calls it " Doraemon 's universal pocket " and can take out unexpected secret weapons at any time.

Tongtuo introduced ChatGPT’s assistance to several positions.

For product selection specialists, it takes a lot of time and effort to sort out and analyze product trends based on user portraits . If the staff does not have a deep enough insight into the industry's hot products, ChatGPT can give some suggestions. It can also solve the language barriers faced by copywriters in editing article titles and product selling point descriptions, and provide marketing promotion personnel with high-quality content that is more suitable for email marketing and operating overseas social media. For customer service personnel, ChatGPT's role in improving work efficiency is particularly obvious.

In addition to these positions, Tongtuo is also training models for more segmented scenarios to achieve more complex task-based interactions, such as automatic crawling, automatic reply, automatic shelving, etc.

Cross-border sellers such as Jihong Shares and Juxing Technology are also at the forefront. In January this year, Jihong Shares connected to ChatGPT. With the help of ChatGPT technology, the company has trained and optimized business links such as product selection, material production, and advertising. It has processed more than 20,000 image materials, covering more than 50 product categories, obtained more than 70,000 new advertising copy, and put more than 10,000 new products on the shelves, with amazing efficiency.

Prior to this, industry service agencies and large sellers have generally introduced AI into their work systems to improve efficiency. From 2017 to date, Jihong Co., Ltd. has invested approximately 134 million yuan in research and development.

ChatGPT has set off a new climax of artificial intelligence applications. The interest of the cross-border circle in AI tools has been stimulated, and the exploration is no longer limited to this. People in the industry have begun to pay extensive attention to various tools such as AI mapping and prompt search engines. The comprehensive use of these tools can greatly improve work efficiency and achieve twice the result with half the effort.

Multiple AI tools are available to help cross-border sellers

Recently, a seller used ChatGPT4, Midjourney and Deepl to create several home textile pictures with warm scenes and exquisite products in 5 minutes, which made him feel that photographers and artists have entered the countdown to being laid off. So what are the commonly used AI tools in the cross-border e-commerce industry?

1. Midjourney. This AI image and illustration generation tool is also the most used AI mapping tool in the cross-border circle. It can generate realistic and diverse images based on text descriptions. Its realistic realism, ability to produce images that convey emotions and moods, generation of multiple variants for each input, and interactivity make it stand out from other similar tools.

One seller said, "The tool can automatically cut out the white background, generate various scenes, and process some shadows, light transmittance, and reflection details to maintain the sense of reality. It is very shocking. It is conceivable that in the future, when using ChatGPT4 to write listings, make pivot tables, and even develop products, you have to learn it quickly and use it."

2. Jasper . This is one of the most popular AI writing tools abroad, with rich templates and powerful intelligent writing functions. Users can use Jasper to create blogs, articles, books, posts, etc. Just give a topic and fill in keywords and details, and the application will automatically write and complete it quickly.

In terms of writing, which one is better, Jasper or ChatGPT? When ChatGPT was first launched, a seller wrote a promotional email using both and compared the conversion rates. The result was that the copywriting of the former was more interesting and persuasive, while the copywriting of the latter was very standardized. After that, the seller chose to send emails written by Jasper in bulk, and the open rate and conversion effect were both very ideal.

3. Flair. This tool can use AI to add backgrounds to products. One user commented, "You only need to give it a product photo, and it can generate product background photos of various scenes according to your requirements. At the same time, it can also add various embellishments according to the characteristics of the product, such as fruits, petals, other ingredients, raw materials, etc. It saves time, effort and manpower, and you don’t even need to set up a studio to shoot the scene!"

Another similar AI background removal and addition tool is PhotoRoom.

4. Prompthero. This is a free prompt search engine that supports mainstream AI tools such as Stable Diffusion, Midjourney, DALL-E, and ChatGPT. For sellers who are not familiar with the prompt input of each tool, it can greatly improve work efficiency.

The website provides a search prompt function by model. When a user selects or searches for an AI picture from the website, Prompthero will give a description from Midjourney or Stable Diffusion . In addition to these text-image models, it also supports ChatGPT's text prompt search . These excellent prompt cases will provide users with millions of ideas for their next creation.

Sellers who cannot use ChatGPT accurately can refer to the excellent tips provided by the website, such as the one below.

The prompt reads: "I would like you to act as a prompt generator for the Midjourney artificial intelligence program. Your job is to provide detailed creative descriptions to inspire unique imagery for the AI. Remember, the AI ​​is able to understand multiple languages ​​and can interpret abstract concepts, so feel free to use your imagination and description as much as possible." The user then described a futuristic city in detail.

In general, this website is a pleasant surprise for entry-level sellers. “It can be used to make Amazon A+ and Post images.” said one seller. Other similar prompt search engines include Krea.

5. Claude . This chatbot is seen by many as a replacement for ChatGPT and was released by Anthropic, a company founded by former OpenAI employees. Using Claude does not require a magic environment and is a good alternative tool for sellers who cannot use ChatGPT.

Recently, the discussion of Claude in the cross-border circle has increased significantly, and some sellers commented that it is "pretty good" after using it.

Seller "Amazon Xiafanmao" shared his initial experience: "1. The conversation ability is not much different from gpt3.5; 2. There is no problem writing Amazon's five points; 3. There is no problem writing code, and the context can be considered and the code can be modified twice; 4. To train chats on different topics like ChatGPT, you need to add different channels in Claude and add the Claude robot to the channel." His overall feeling is that for most people, Claude is definitely sufficient and worth the money.

However, for most sellers, there is no need to be greedy. Being proficient in mapping tools such as ChatGPT and Midjourney can meet the basic needs of work.

The industry is flocking to AI tools such as ChatGPT, and its popularity has also permeated into daily recruitment in cross-border e-commerce.

Cross-border recruitment begins to require ChatGPT skills

After ChatGPT became popular, a cross-border HR said during an interview that it can replace some operations work and the company will soon eliminate related operations positions. From the current experience of sellers, junior operations positions are indeed at risk of being optimized, but most operations work requires initiative and industry accumulation, which cannot be replaced by ChatGPT, which is good at statistics and copywriting.

However, the strong auxiliary function of ChatGPT cannot be ignored. Many companies in the industry believe that practitioners should have the ability to use this sharp weapon. "I heard that adding ChatGPT to your resume can increase your salary by 2k." said a seller.

A Guangzhou seller sells on Amazon, mainly clothing and home products. Since its establishment in 2018, its performance has more than doubled on average each year. The company recently released a recruitment information for "Amazon Advertising Operations/Amazon Advertising Operators". The job responsibilities include being responsible for the advertising platform placement and optimization of the company's products, real-time monitoring of advertising data and summarizing and analyzing it, as well as formulating and implementing advertising strategies. In addition to being familiar with Amazon operations and having Amazon advertising experience, the job requirements also require the ability to use software such as ChatGPT proficiently.

In addition to assisting daily operations, integrating ChatGPT with the company's internal systems is also an important direction, and Yibai Network is working hard in this regard.

A few days ago, someone found the editor and asked if he knew any ChatGPT experts. His friend's company was in urgent need of it and he hoped for help in recommending them. This "friend's company" was Yibai.

At present, Yibai Network has released four ChatGPT-related technical positions on the recruitment platform, including ChatGPT optimizer, salary 15-30k; NLP manager (ChatGPT), salary 35-55k; NLP project manager (ChatGPT direction), salary 90-120k, 15 salary; NLP product expert (ChatGPT), salary 60-90k. Among them, the annual salary of NLP project manager is more than 1.35 million yuan, which is extremely high.

Perhaps because there is still little research and application of ChatGPT, Yibai has not clearly distinguished the work content and job requirements of the above positions. Recruitment requires applicants to have more than 2 years of natural language processing product project experience and more than 1-2 years of cross-border project experience. The work content includes optimizing and improving the performance and expression of ChatGPT in the field of cross-border e-commerce, improving the performance of ChatGPT by adjusting model parameters and training data, identifying and solving ChatGPT problems and bottlenecks based on user feedback and data, and being responsible for product life cycle management, etc.

At present, some cross-border people have become accustomed to using ChatGPT as an operations assistant.

An independent website seller said that he currently uses ChatGPT for blogs, content pages, product description optimization, etc. For more complex needs such as "how to do SEO", she will search for corresponding articles on Google based on the answers from GPT. The questions are answered in English, and the replies are relatively authentic, and some words that are difficult for sellers to accurately describe in Chinese are provided.

The seller "Amazon Xiafanmao" used it to develop an Amazon plug-in to batch query Amazon keyword rankings and let ChatGPT provide product selection directions. Since it cannot connect to the Internet in real time, the application can only answer based on historical data. Among the series of products it provides, some were indeed good-selling products.

The seller analyzed that in order to use ChatGPT efficiently , it is necessary to train the corresponding template in advance, such as product selection, research, copywriting, etc., and then record the chat link and template theme, and then automatically call out the template through Excel. When using it, users should describe the desired content as detailed as possible so that AI can accurately locate and understand it. If the answer is wrong, it will be repeatedly prompted to correct it. If there is professional knowledge in the relevant field, the correction efficiency will be very high.

He gave an example, most new users will give vague instructions, such as "please help me generate a code that can download the ASIN data of SP ads on the Amazon search page", but ChatGPT may not understand what the Amazon search page is, where and which ASINs are running SP ads, and where to put the extracted data. Sellers need to give clear examples on these points so that the application can output more accurately.

This is also the reason why many people, after a brief try, think that ChatGPT lacks comprehension or cognition and cannot give good reference suggestions, because most people are not good at asking questions.

Among the new positions related to ChatGPT, one is called " prompt engineer ", which is equivalent to a "translator" between humans and machines. The main job is to train large language models so that AI can better understand needs and complete professional tasks. An American AI research company offered a salary of $335,000 for this position.

A company in Shenzhen has also released such recruitment information. The job responsibilities are to use AI and other tools to create content in combination with business scenarios, such as collecting text data such as product information and comments, refining product selling points through ChatGPT, integrating and optimizing listing descriptions, and using MidJourney/DELL-E2 and other tools to generate copyrighted product images and videos based on product selling points. In addition, engineers need to combine the company's specific business scenarios, work with the business team to refine key steps and information, design appropriate Prompt Engineering processes, and cooperate with the processes to implement them in the business system.

Also spawned was the ChatGPT application instructor , who, as the name suggests, teaches ChatGPT education courses based on work business scenarios , targeting fields such as cross-border e-commerce, graphic reports, and AI graphics.

Artificial intelligence faces regulation despite rapid growth

Nowadays, from e-commerce platforms to sellers to service providers, all links in the overseas chain are actively exploring the feasible uses of ChatGPT, and the logistics industry is no exception.

Recently, the China Shipping Prosperity Index Compilation Office of the Shanghai International Shipping Research Center conducted a survey on "whether shipping companies will introduce ChatGPT and their priority areas of use."

The results show that more than 60% of shipping companies said they would introduce ChatGPT technology into their business , and would mainly use it in data analysis, including international trade regulations, insurance compliance decision support, and customer service, marketing and other communication aspects. Specifically, 62.5% of the shipping companies surveyed said they would introduce ChatGPT, and 63.15% of container shipping companies would also introduce it.

While ChatGPT has become popular, it has also triggered global concerns about data security and ethics, and the calls for "regulating artificial intelligence" are growing louder.

According to foreign media reports, the Biden administration has begun studying whether it is necessary to implement inspections on artificial intelligence tools such as ChatGPT. As the first step of potential regulation, the U.S. Department of Commerce publicly solicited opinions on regulatory measures for AI tools such as ChatGPT on April 11, including whether new artificial intelligence models should undergo a certification process before release. The period for soliciting opinions is 60 days.

Governments and businesses alike have criticized the potential dangers posed by its rapid and so far largely unregulated growth. Biden said it “remains to be seen” whether chatbot technology is dangerous; technology leaders including Elon Musk recently called for a six-month moratorium on AI development, saying labs are in a “runaway race” to develop systems that no one, not even their creators , can fully predict and control.

They warn that the competition between OpenAI and rivals like Google is unfolding without adequate management and planning for potential risks. Labs and independent experts should work together to implement a shared set of safety protocols.

“We believe powerful AI systems should be subject to rigorous safety assessments,” OpenAI said in a recent blog post. “Regulation is needed to ensure such practices are adopted, and we actively engage with governments to shape the best form such regulation should take. ”

ChatGPT has ignited a craze for the development of large AI models. Domestic large models have emerged one after another, and cross-border sellers have also made some attempts.

In February this year , Fudan University released the country's first ChatGPT-like model "MOSS", in March Baidu released "Wenxin Yiyan", Tsinghua University released "ChatGLM-6B", in April 360 released "360 Zhinao", and on the 11th Alibaba released "Tongyi Qianwen". Next, there are many projects waiting to be launched, such as NetEase's "Yuyan" and Huawei's "Pangu NLP Model".

On April 11, the Cyberspace Administration of China publicly solicited opinions on the "Draft Measures for the Management of Generative Artificial Intelligence Services", and put forward requirements on multiple aspects such as service provider access and algorithm design.

Experts believe that the release of the "Draft for Comments" and the strengthening of global supervision of AIGC mean that data security and privacy protection have become the premise and key to the development of AIGC. The AI ​​big model, which has been running wild all the way, will enter the standardization track.