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Cross-border Tongbao is a cross-border e-commerce service platform that covers 3C electronic products, clothing and accessories, beauty and other product categories. Its business covers more than 200 countries and regions around the world, including the United States, Canada, the United Kingdom, Germany, Russia, etc.

About Cross-border Tongbao

Cross-border Tongbao E-commerce Co., Ltd. (hereinafter referred to as "Cross-border Tong"), formerly known as Baiyuan Pants Industry, was founded in 1995. In the early stage, it mainly engaged in clothing retail business. After more than ten years of development and tempering, the company has accumulated a deep market foundation and management experience. Through continuous efforts and progress, it was finally listed on the A-share market of Shenzhen Stock Exchange on December 8, 2011, with the stock code 002640.

With the development of globalization and the Internet, the cross-border e-commerce industry has risen rapidly. In July 2014, the company entered the cross-border e-commerce industry through a major asset reorganization, which also means that the company has accelerated the strategic adjustment of its industrial structure and made cross-border e-commerce business a key area of ​​the company's development and laid out a beachhead operation. At present, Cross-border Link has become a cross-border e-commerce company in the Chinese A-share market that mainly exports brand products.

Product Categories

At present, KEIT not only retains the original clothing retail business, but also focuses on cross-border e-commerce, supplying domestic 3C electronic products, clothing and accessories, beauty and other brand products to global customers. At present, KEIT's cross-border e-commerce business has covered more than 200 countries and regions around the world, including the United States, Canada, the United Kingdom, Germany, Russia, France, Spain, etc.

Main Business

Based on the company's practice and continuous research in the field of cross-border e-commerce, the company has accelerated its layout in the field of cross-border e-commerce. In addition to Global Easybuy, since 2015, it has successively invested in Shenzhen Qianhai Paton Network Technology Co., Ltd., Shanghai Youyi E-Commerce Co., Ltd. and many other cross-border e-commerce companies with their own characteristics.

Advantages

1. Strong company strength

With 18 years of experience in pants manufacturing, as the first listed professional pants company in China, it leads the development of the pants industry and forms strong brand competitiveness.

2. Advanced management system

The information management system realizes real-time control of terminal inventory and timely and effectively feedbacks the goods situation of terminal stores. A supply chain management system that conforms to business development is established, and all parties in the micro supply chain build a unified resource information platform.

3. Accurate brand positioning

The target market is mainly second-tier, third-tier and fourth-tier cities. Combined with the target customer group positioning, it is mainly middle-class consumers aged 25-55 who have mature consumption concepts and mature consumption capabilities.

4. Professional team support

Professional staff and strong organizational structure can improve product sales and increase time share.

Development History

-In 1995, Baiyuan Pants Co., Ltd. was founded.

-In 1996, the service concept of "barrier-free returns and exchanges, free ironing and hemming for life" was first proposed in China.

-In 1998, Baiyuan Pants Co., Ltd. was officially registered and the first distribution center was established in Taiyuan.

-In 1999, the first franchisee development strategy seminar of Baiyuan Pants Industry was successfully held, and the first franchise store outside the province was opened in Sanmenxia, ​​Henan.

-In 2001, the company passed the ISO9001 international quality system certification and completed the first integration within the enterprise.

-In 2003, the "Bai Yuan" trademark was rated as "Famous Trademark of Shanxi Province" by Shanxi Provincial Administration for Industry and Commerce and was awarded the honor of "National Youth Civilized Unit" by the Central Committee of the Communist Youth League.

-In 2004, the company's production and marketing building was laid.

-In 2005, the company was rated as "China's Excellent Franchise Brand" by the China Chain Store & Franchise Association for three consecutive years.

-In 2007, Baiyuan Pants launched the "Tianbo" series of products. It was rated as "AA-level Credit Enterprise in Corporate Integrity Evaluation" by the China Chain Store Association and won the "China Franchise Award".

-In 2009, Baiyuan Pants Industry was changed into a joint-stock company and renamed "Shanxi Baiyuan Pants Industry Chain Operation Co., Ltd." In the same year, the company was awarded the honorary title of "China's Outstanding Charity Contribution Enterprise".

-In 2011, the company successfully completed its A-share listing in Shenzhen on December 8.

-In 2012, a large-scale charity event called "Hundred Yuan, Thousand Stores, Warming Ten Thousand Families" was held.

-In 2014, it acquired 100% equity of Global Easybuy and entered the cross-border e-commerce for the first time.

-In 2015, the company changed its name from "Shanxi Baiyuan Pants Chain Operation Co., Ltd." to "Cross-border Tongbao E-commerce Co., Ltd." and successively increased capital in "Shenzhen Qianhai Paton Network Technology Co., Ltd.", "Guangzhou Bailun Trading Co., Ltd.", "Shenzhen Tongtuo Technology Co., Ltd.", "Suzhou Yiji Cloud Business Network Technology Co., Ltd." and "Shenzhen Cross-border Wing E-commerce Co., Ltd.".

-In 2017, it acquired 100% equity of Shanghai Youyi E-Commerce Co., Ltd.