New sellers go overseas to make money and quickly get orders on Shopee!

Recently, new domestic e-commerce sellers are actively expanding overseas markets. Southeast Asia has gradually become the preferred destination for cross-border expansion due to its huge market potential and diverse consumer demand.

1. New sellers choose health products to export and successfully sell a lot of orders on Shopee!

Currently, the Southeast Asian health products market is in a stage of vigorous development.

Southeast Asia has a large group of young consumers. As their living standards continue to improve, they generally accept online shopping and gradually awaken to the pursuit of healthy living. This trend has created huge potential for the development of local health care products e-commerce, driving the sales of health care products in the region to continue to rise.

According to research data from Magic Mirror Overseas, the sales of health products on mainstream e-commerce platforms in Southeast Asia reached RMB 11.342 billion in 2023, an increase of more than 25% compared to 2022.

Many Chinese companies have also seen business opportunities, FUHOVILA is one of them.

When talking about the reason for going to sea, Mr. Zhang, the head of FUHOVILA, said with a smile, "This may be the adventurous nature of Fujianese." Since ancient times, Fujian has had a tradition of going to sea to make a living. Adventurous Fujianese traveled to Southeast Asia to do business and work, forming a large overseas Chinese community. The adventurous spirit in his bones drove Mr. Zhang to go to sea to find more opportunities. After multiple investigations, Mr. Zhang chose Southeast Asia as his first stop.

Before entering the cross-border e-commerce field, Mr. Zhang had accumulated certain e-commerce experience on domestic e-commerce platforms and established his own advantages in the supply chain of related categories. After choosing to go overseas, he set up local warehouses in the Philippines and Malaysia, and successfully expanded his business through Shopee, the leading e-commerce platform in Southeast Asia . With Shopee's localized fulfillment service, the sales of health products in his store grew rapidly, and after three months of entering Shopee, he achieved a good result of more than 3 times the average daily order volume.

2. Shopee’s localized fulfillment service helps sellers create hot-selling products!

Mr. Zhang said, “For brands like us that are transitioning from domestic to Southeast Asia, Shopee’s localized fulfillment service plays a very critical role.”

What impressed Mr. Zhang the most was the "one store, multiple shipments" feature in the localized fulfillment service, that is, cross-border stores can use overseas inventory shipments and cross-border small parcel functions at the same time. The former is mainly for some "evergreen products" with relatively stable shipments. After preparing overseas stocks in advance, they are shipped locally and delivered to buyers as soon as possible. The latter is mainly used for "testing models". Given the scale limitations of Mr. Zhang's company, the company is unable to carry out extensive market research activities. Therefore, when launching new products to the local market, the company tends to use cross-border small parcels for initial market testing rather than large-scale local inventory accumulation. This flexible logistics strategy has brought many advantages to the company, including relieving warehousing pressure and reducing the risk of inventory backlogs.

With the help of the localized fulfillment model, FUHOVILA has created a hit product, the Herbal Ginger Patch, which is widely welcomed by Filipino consumers. It is understood that the main effect of this product is to promote blood circulation and help relieve pain in the knees, neck and back. The ginger extract contained in the Herbal Ginger Patch has a warming and soothing effect, and is suitable for consumers who seek natural remedies to relieve muscle and joint discomfort.

Mr. Zhang shared, "The reason why herbal ginger patches are so popular in the Philippine market is that the product combines traditional herbal remedies with modern convenience, meeting the local consumers' demand for natural health products. Because the climate in the Philippines is hot and humid, locals may experience problems such as muscle pain and joint discomfort due to the climate. The warming sensation and blood circulation-promoting properties provided by herbal ginger patches can help relieve these symptoms."

Since adopting Shopee's localized fulfillment service, the logistics efficiency of this product has been significantly improved. FUHOVILA clearly marked "in stock" on the product details page and promised to ship from the consumer's location. After the customer places an order, the product will be shipped quickly within 24 hours and is expected to be delivered to the consumer within 1 to 3 days, which is crucial for consumers who are in urgent need of pain relief. And in the comment section of this product, there are many positive comments about logistics efficiency. The preference of Filipino consumers for traditional herbs and natural remedies, coupled with the product's fast fulfillment capabilities, has made this product widely recognized in the market.

3. New tool for overseas expansion! Shopee’s localized fulfillment provides sellers with multiple benefits

As the large-scale promotional activities in the second half of the year approach, the peak period of logistics will also follow. In this context, Shopee's localized fulfillment solution can effectively cope with logistics challenges. Sellers can use localized fulfillment services to prepare hot-selling products overseas in advance to provide fast local delivery services. It is understood that consumers often take fulfillment speed into consideration when comparing similar products. Sellers who can provide instant delivery services are often favored, especially during big promotions. Therefore, cross-border sellers can not only reduce their own logistics costs through localized fulfillment services, but also further attract consumers by shortening logistics time, thereby improving consumer satisfaction and driving product sales.

Mr. Zhang deeply realized that in addition to the flexibility and efficiency brought by "one store, multiple shipments", localized fulfillment services also play a vital role in ensuring compliance.

Mr. Zhang made it clear: “Shopee’s localized fulfillment service provides a safe and compliant operating environment for sellers like us. Under the guidance of the Shopee team, we successfully completed the registration using our domestic business license. In addition, the issue of capital repatriation, which sellers attach great importance to, was also carried out through official channels throughout the process. This gave us great confidence in terms of stability and efficiency, and ensured our financial security.”

Shopee's localized fulfillment has multiple advantages, helping sellers to expand overseas efficiently and safely and achieve business growth.

1. Account security and efficient management: China business license registration, official link payment, one backend to manage multiple stores, ensure that store operations can be traced, and improve store security and management efficiency.

2. Guaranteed timeliness and better experience: The shipping location shows the warehouse location, which greatly improves conversion and fulfillment timeliness, thereby enhancing consumers’ shopping experience and satisfaction.

3. Cost savings and profit growth: Direct delivery through local warehouses reduces overall logistics costs, and sellers can also enjoy commission benefits.

4. One store with multiple modes of transportation: One store is allowed to use multiple modes of transportation at the same time. Popular products can be stocked in batches and shipped to local warehouses. Cross-border parcels can be used for product testing and out-of-stock products, providing flexible and efficient logistics management.

5. Share comments and improve conversion: Sales and reviews of different sites on the platform can be shared, helping merchants optimize product marketing strategies and easily place orders for new products.

6. Exclusive incentives and strong support: Shopee provides exclusive incentives and support for sellers who use localized fulfillment services, such as optimizing fee structure, introducing high-quality service providers, improving systems, etc., to help sellers better develop their business and enjoy preferential treatment.  

4. The opportunity has arrived! Shopee's localized fulfillment helps sellers usher in new growth in the second half of the year

Mr. Zhang believes that the Southeast Asian health care product market is in a period of rapid development and has great potential. In particular, Shopee’s second half promotion is approaching, which is a very important sales season for sellers. During the promotion, Shopee’s localized fulfillment service provides “next-day delivery” and “fast delivery” time guarantee services, which improves the conversion rate of goods. During the promotion, sellers using localized fulfillment services also have the opportunity to obtain commission refunds and exemptions to reduce costs.

In preparation for the upcoming peak season, FUHOVILA will continue to strengthen its supply chain , expand its warehouses, increase the variety and quantity of goods, and make good use of the platform's traffic for self-promotion. With the help of Shopee's localized fulfillment services, it will strive to achieve better results in the second half of the year's peak season.

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