110,000 pieces sold in two days! Another big hit overseas

In recent years, more and more domestically produced "smart home cleaning products" are sweeping the global market.

According to data from Statista, the global smart home market size will be approximately US$134.8 billion in 2023 and is expected to reach US$207.8 billion in 2026, with a compound annual growth rate of 13.30%. In addition, the revenue of the global smart home market is expected to increase to US$231.6 billion by 2028, among which smart home appliances account for the largest market share.

In this hot track, a number of leading cross-border e-commerce brands have inevitably emerged, and Tineco is one of the typical representatives.

110,000 pieces sold in 48 hours, Tineco is making a lot of money

With the surge in demand for smart home appliances among foreign consumers, industry-leading brand Tineco has reaped huge benefits thanks to its rich product line and novel designs.

According to relevant statistics, during the "Black Friday" promotion last year, Tineco's sales on Amazon sites in North America, Europe, Australia and other places increased by more than 100% year-on-year, ranking first in many market shares. In addition, during this year's Amazon Prime Day promotion, Tineco was widely favored by North American consumers, and its GMV on the entire e-commerce platform exceeded 270 million yuan. The sales of its best-selling floor scrubbers exceeded 110,000 units in just 48 hours, ranking first in the nine categories of Amazon sites.

There is also TINECO's best-selling product iFlOOR 3, which sold more than 5,000 units on Amazon last month. According to the platform's details page, in terms of function, iFlOOR 3 adopts a wet and dry dual-purpose design, which can vacuum and clean the floor at the same time; in terms of ease of use, it is not only lightweight, but also can quickly clean corners, meeting the needs of most consumers.

Thanks to its high-quality product performance and novel design, iFlOOR 3 has sold tens of thousands of units on the Amazon platform.

According to information, Tineco is an independent brand under Ecovacs Group and was founded by Qian Dongqi in 1998.

In 1990, after Qian Dongqi came into contact with the vacuum cleaner industry, he began to independently develop and produce vacuum cleaner products; in 1998, Qian Dongqi founded TEK Taiyikai Electric Appliance (Suzhou) Co., Ltd. in Suzhou; in 2018, the brand "TEK Taiyikai" was upgraded to "TINECO Tineco". In the same year, the brand went overseas for the first time and began to move towards a global layout; later, under the leadership of Qian Dongqi, TINECO further expanded and upgraded to the field of high-end smart home appliances.

At present, TINECO has successfully entered multiple overseas markets, and its products are hot-selling in the United States, Canada, Japan, Germany, France, Italy, Spain, Russia, Australia, Asia Pacific, the Middle East and other countries and regions. It has always been committed to creating a dream life for users with "smart technology".

Tineco continues to soar, and is listed in the "Top 100 Chinese Overseas Brands"

On September 27, at the 13th Five-Continent Industrial Development Forum, the Shenzhen General Chamber of Industry, together with the Guangdong Industrial Internet Innovation Center of the China Academy of Information and Communications Technology and Longrui International Brand Consulting, released the first list of "China's Top 100 Overseas Brands" at the forum. Among them, Tineco won the sixth place among the emerging brands with fast growth, strong innovation and flexibility in the overseas market, ranking behind Anker Innovations, Inspur, Shaoyin, Roborock Technology and Kunlun Wanwei.

In addition, in the latest first half of this year's "China's Top 100 Cross-border E-commerce Brand Influence List" (including digital, clothing, home appliances and other categories), Tineco also successfully ranked 15th.

In fact, Tineco’s outstanding achievements are not only this year, its development results in previous years are also remarkable.

In April 2023, Tineco was awarded the title of "Top Ten Influential Brand Enterprises in Information Consumption in Jiangsu Province in 2022".

In 2021, the thinking smart vacuum cleaner PURE ONE (Piaowan) topped the recommendation list of "Consumer Reports", the world's most authoritative evaluation organization, for three consecutive years, and won the "Aplan Award for Innovation"; in the same year, the thinking smart food processor CHIERE ONE (Shiwan) won the "Aplan Award for Smart Technology".

In 2020, the thinking smart floor scrubber FLOOR ONE and the wireless floor scrubber IFLOOR Plus won the "German Red Dot Design Award"; in the same year, FLOOR ONE also won the "American IDEA Award".

In 2019, the cordless smart handheld vacuum cleaner won the "China Design Red Star Award"; PURE ONE won the "Contemporary Good Design Award".

In 2013, Tineco won the "China Home Appliances Aplan Award for Technological Innovation" and the "Second Suzhou Mayor Quality Award".

In 2011, the multi-stage cyclone vacuum cleaner won the "Excellence Award in the 7th Jiangsu Patent Project Award".

In 2010, Tineco won the "Jiangsu Quality Award".

The scale has grown from 0 to 10 billion, which is inseparable from Tineco's diversified marketing

From the completion of the brand upgrade to the present, Tineco has spent several years to gain global recognition, and its scale has now exceeded 10 billion, which has a lot to do with its diversified layout and marketing strategy.

In the early days, after completing Tineco's transformation, founder Qian Dongqi began to focus on market demand. In order to solve the pain points of traditional floor scrubbers that are difficult to clean liquids, sticky dirt, etc., he pushed the brand to develop a new cleaning equipment, filling the market gap and quickly gaining recognition from consumers.

At present, Tineco has covered four major product lines: cleaning appliances, personal care and beauty, cooking, and healthy living. Its products include best-selling floor scrubbers, vacuum cleaners, food processors, etc.

In terms of product pricing, Tineco abandoned the "low price" and chose the "high quality and high price" route. Take the FLOOR ONE series of floor scrubbers for example. The price is close to US$800, which marked the brand as "high-end" when the product was first launched. Although the price is higher than other similar products, it still won the hearts of many consumers with its diverse functions and achieved a surge in sales.

In addition, in terms of marketing on social media platforms, Tineco has also developed a strategy suitable for its products, that is, designing differentiated promotional methods for different platforms.

Initially, Tineco was keen on promoting its products on Facebook and YouTube, using the strategies of "sharing real user cases" and "publishing product reviews, comparisons, and tutorials" to publish videos. Through different marketing methods, the brand increased the stickiness of fans on each platform, while fully demonstrating the advantages of the products, improving the brand's credibility and product sales.

In recent years, with the rise of TikTok, Tineco resolutely chose to layout on this platform and actively share the methods of daily use of products and the convenience brought by the products to life. Through videos, users can intuitively understand the performance and effects of products, thereby increasing their purchasing power.

In general, in the field of smart cleaning appliances, in addition to Tineco, there are also well-known cross-border brands such as Roborock, Dreame, and Whale Cloud. Their successful overseas experience is worth learning from other companies or sellers. However, it must be noted that the cross-border e-commerce environment is now changing. When major companies or sellers expand their brands overseas, they must choose appropriate and compliant operating strategies based on their actual conditions.