Bigo Live partners with Indonesian e-commerce company 99Koutlet to host first live streaming event

Bigo Live, the world's leading live streaming platform, successfully held the "BigoQueens OOTD" event on June 10 , which was the first e-commerce live streaming event held by Bigo Live .

The event was held in partnership with 99Koutlet, an Indonesian women’s e-commerce company. The livestream of the “BigoQueens OOTD” event lasted two hours and was watched by more than 50,000 people.

This latest event marks the first time that Bigo Live has expanded its business to e-commerce platforms . In this event , four anchors joined the Bigo Live platform to showcase 99Koutlet’s latest fashion products to consumers .

During the livestream event, viewers will also receive a discount voucher code that they can use when purchasing 99Koutlet products on Shopee.

Kelly Zhang, Country Manager of Bigo Indonesia, said : “We are delighted to work with 99Koutlet to expand our entertainment content offerings to the e-commerce platform. The live streaming industry has grown rapidly in recent years, which is also related to the rise of e-commerce during the pandemic. This is why we are expanding our business into the e-commerce sector and providing more diverse content to Bigo Live users around the world . ”

At the same time, 99Koutlet CEO commented that as one of the fastest growing online areas in the live streaming industry , Bigo Live has a large number of users and is also one of the most popular platforms in Indonesia.

“With over 1 million users, we hope to become the market leader in women’s fashion platform in Southeast Asia, just like Bigo Live has become the market leader in the live streaming industry , ” he added.

Since the pandemic began, Bigo Live has hosted various COVID-19-related events to educate and entertain users . One of the events was an informative Q&A session where health experts provided tips on how to prevent the spread of the virus .

Not only that, Bigo Live also cooperated with well-known Indonesian DJs Dinar Candy and DJ Omo Kucrut to host virtual cloud club events for Bigo Live users, allowing them to experience how to gather and socialize at home .

The “BigoQueens OOTD” event is part of Bigo Live’s ongoing plan to develop entertainment content products that will continue to provide entertainment programs that bring hope and joy to users around the world.

Indonesia