40,000 SKUs, over a million monthly visitors, this independent website is selling like hot cakes

The dividends of the maternal and infant market are well known, which has attracted a large number of investors to enter the market. Even major home furnishing-based retailers such as Kuaishou and Aosen have made maternal and infant products one of their key development categories.

GMV during Double 11 reached 60 million

PatPat, as an independent brand for vertical mother and baby products, is another new model for China's cross-border expansion. It is affiliated to Shenzhen Yingfusi Technology Co., Ltd., established in 2015 and located in Shenzhen, China. It mainly sells clothing, especially infant clothing, which accounts for as much as 80%. It also sells women's clothing, bags, jewelry accessories and related home products.

(Picture from PatPat official website)

Its products are mainly sold in the United States, Australia, Europe and the Middle East. In addition to selling on its own platform, it is also sold on the Southeast Asian e-commerce platform LazMall. Unlike the previous transformation from brand to independent website, PatPat went the other way and expanded from independent website to third-party platform. This new approach has really achieved results.

Data shows that during the Double Eleven event in 2020, its sales on the Lazada platform alone reached 60 million, which is 46 times the number of orders in the past 30 days. This also made PatPat famous in the circle of cross-border sellers in Southeast Asia and quickly became a popular maternal and child brand in the Southeast Asian market.

From January to March 2020, Patpat's average monthly visits reached 1.2 million. Its user base exceeded 20 million as early as 2018, and its monthly total SKU exceeded 40,000, which is enough to show Patpat's ability to attract fans. In Google's search trends, its product popularity has not diminished, and it is favored by consumers in the European and American markets.

What’s the magic of PatPat ?

As Chinese brands such as DJI drones, Huawei phones, and Bludio become popular overseas, Chinese products are becoming more and more popular among consumers. PatPat has made a name for itself in multiple markets, and its path to success is no longer a single one.

(Picture from PatPat official website)

It has a bounce rate of 45.19% , which is rare compared to other independent website platforms. This shows that PatPat's design pages, products and user experience are all very good, making users not want to close it once they enter.

Product localization: PatPat analyzes different markets and selects popular trends in different markets based on various data. It then designs products and product copywriting specifically to achieve the goal of selling products well.

PatPat has established in-depth cooperation with high-quality domestic suppliers. Its products are not only good quality and low price , but also have a high rate of new products. Data shows that among the more than 800 merchants cooperating with it, the sales of its top sellers are as high as tens of millions.

Traffic is king. In addition to basic publicity, PatPat also obtains traffic through Google search engines, social media (Facebook accounts for 92.44%), email marketing, live streaming, etc. It is worth noting that its direct traffic, that is, the traffic from its die-hard fans who directly search for the brand and visit, accounts for 36.83%, which is enough to show the high stickiness of PatPat's fans.

Sellers who want to join the PatPat platform need to pay attention to the following requirements:

1. The company has been established for more than 6 months and the registered capital is greater than 100,000 .

2. Possess a trademark registration certificate , R mark or TM mark .

3. Have the ability to independently develop new models .

4. Capable of batch delivery and quick order turnover .

Currently, PatPat is expanding into markets outside Europe and the United States, and there is still more room for development. The cross-border e-commerce maternal and infant market is a piece of fat meat, and everyone wants to get a piece of it, but sellers also need to pay attention to the market, select products well, and ensure the quality of their products.

Mother and Baby

PatPat

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