A comprehensive review of Indonesia’s e-commerce shopping festival, sellers should take a look!

E-commerce is becoming more and more closely connected with people's daily lives, and crazy "shopping" during shopping festivals has become a trend. For sellers, every e-commerce shopping festival is a great opportunity to boost sales. Knowing shopping festivals and local festivals well can help boost sales earlier.

Indonesia is one of the fastest-growing regions in Southeast Asia’s e-commerce market. Sellers should have a detailed understanding of shopping festivals and local festivals on Indonesian e-commerce platforms, which will help increase order volume.

Singles Day , Habanos

Singles' Day, also known as "Double Eleven", has created a huge wave in the Indonesian market in recent years. It can be said to be the largest shopping festival of the year. Platforms such as Lazada and Tokopedia will hold promotional activities on the eve of the festival.

In 2019, iPrice Indonesia found that the average shopping cart price of Indonesian consumers on Singles’ Day was 319,000 rupiah, which was three times the 157,000 rupiah on ordinary days.

Shopee 10.10

Shopee, another Southeast Asian e-commerce giant , will also launch an "Online Shopping Day" on October 10, offering various discounts during the event, such as winning prizes from the APP.

Lazada Birthday Festival

As the most popular e-commerce platform in Indonesia, Lazada holds a birthday festival around April every year , providing consumers with gifts, discounts and other preferential services.

Lunar New Year

The Lunar New Year in Indonesia is the same as that in China, usually in January or February. During this period, Chinese Indonesians will purchase a large number of New Year goods, which is a good opportunity for sellers to increase their orders.

Ramadan

In the hearts of Indonesian residents, Ramadan is very sacred. During these 30 days, 87% of Indonesians will spend more time doing charity, praying, etc.

After the end of Ramadan, Indonesian residents tend to buy some clothes, festive food and home decorations. It is worth mentioning that, generally speaking, the traffic of e-commerce platforms will reach a peak around the third week of Ramadan, and the purchasing power of local residents will soar, and this trend will continue until the fourth week.

Many e-commerce platforms will hold promotional activities during festivals. Sellers must understand this in advance, prepare early, and ensure sufficient goods in order to better meet the demand for explosive orders!

Indonesia

Southeast Asia