Hangzhou's cross-border e-commerce has doubled in ten years. Cainiao's overseas warehouses help cross-border "hidden champions" overcome the problem of large-scale overseas shipments

In Hangzhou, in addition to the six big players, there are also a number of cross-border e-commerce "hidden champions" that are quietly rewriting the global market landscape. According to the 2024 Cross-border E-commerce Development Report by the Hangzhou Municipal Bureau of Commerce, the number of cross-border e-commerce companies in Hangzhou will exceed 32,000 in 2024, a year-on-year increase of 12.4%.

In fact, Hangzhou is accelerating its progress towards the goal of becoming the "first comprehensive pilot zone for cross-border e-commerce in China." According to statistics from Qianjiang Customs, in 2024, the total value of Hangzhou's foreign trade imports and exports will be 854.94 billion yuan, an increase of 107.1% over 2015, doubling the total value in ten years. In terms of cross-border e-commerce, Hangzhou exported 58.0 billion yuan through the customs cross-border e-commerce platform, an increase of 5.8%, accounting for 27.1% of the province's cross-border e-commerce exports, and continued to rank first in the province.

Recently, Cainiao Overseas Warehouse and Samsung Down have further deepened their global supply chain cooperation, accelerating the globalization of this "hidden champion" in the cross-border e-commerce bedding market .

Samsung down factory workshop photos

Founded in 1988, Samsung Down is a professional down and home furnishing enterprise group with down raw materials and down products as its core. As the first "Zhejiang Made-in-China Product Label" certification recipient in the industry, its down products are supplied to more than 3,000 high-end hotels around the world, including Four Seasons and Hilton, all year round. It has also become the official supplier of the Hangzhou Asian Games with its excellent quality.

In 2020, this "old powerhouse" was keenly aware of the necessity of market transformation and decisively plunged into the field of cross-border e-commerce. Transformation is not easy. Its main products, such as down quilts and mattresses, are light and large goods. When going overseas, they face pain points such as low loading rate of shipping containers, high freight, difficulty in warehousing, and opaque overseas warehouse inventory management.

Cainiao Overseas Warehouse and Samsung Down’s joint advertisement in Shenzhen Metro

Since 2024, Cainiao has officially started cooperation with Samsung Down to provide it with customized solutions for large items, helping the brand better solve the above-mentioned pain points.

In the first-leg transportation stage, Cainiao provides one-stop services such as loading containers at domestic and overseas ports, import and export customs clearance, and dispatch at the destination port, helping them to smoothly transport from the Laotian factory to Cainiao's US warehouse, and finally "drop shipping" to consumers by Cainiao, greatly reducing supply chain management costs. In view of the complex and changeable size and shape of large items, Cainiao uses simulated packing algorithms to help them increase the loading rate of ocean freight containers by up to 15%.

Cainiao's customized overseas warehouse for large items is equipped with customized equipment such as ultra-high shelves, clamping forklifts, Bluetooth printers, etc. to improve the operational efficiency of large items in the warehouse, ensure that the goods are put into storage within 48 hours, and the 24-hour warehouse delivery timeliness rate reaches more than 99.9%.

Cainiao US warehouse staff working in the high-bay storage area

With the help of Cainiao, Samsung Down has become a leader in the field of duvets and mattresses in cross-border e-commerce. American consumers can receive goods from Cainiao's overseas warehouses as soon as the next day. The efficient logistics service has won Samsung Down more market share and a good reputation. This is also due to the fact that Cainiao's overseas warehouses provide Samsung Down with professional warehouse recommendations through intelligent algorithms to improve the efficiency of final delivery.

The deepening cooperation between Cainiao and Samsung Down is not only a complementary advantage between the two companies, but also a microcosm of the booming cross-border e-commerce industry in Hangzhou. The person in charge of Cainiao's overseas warehouse resonates with this: "In Hangzhou, we serve both phenomenal overseas brands and 'veterans of the manufacturing industry' like Samsung Down. They need not only logistics providers, but also supply chain partners who understand production rhythm and quality control standards."

It is reported that Cainiao Global Supply Chain has operated more than 40 overseas warehouses in 18 countries and regions in Europe, North America, Asia-Pacific and other regions, and provides omni-channel, end-to-end supply chain management solutions and warehouse and distribution operation services to a large number of domestic and foreign brands and merchants. In addition to large home furnishings, leading companies in categories such as auto parts, home appliances, daily chemicals, and 3D printers are also cooperating with Cainiao Overseas Warehouses.

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Hangzhou Cross-border