What is Wezonet? Wezonet Review, Features

Wezonet was founded in 2014 and is dedicated to providing customers with Internet integrated marketing services. Headquartered in Beijing, it has a branch in Chengdu, and offices in central areas of Shenzhen, Guangzhou, Shanghai and other cities. It has international offices in Hong Kong, Singapore and other places, providing high-quality overseas marketing services to customers around the world.

About Weizhuo

The company has a service team of nearly 200 people, including the operation department, media department, optimization department and other core teams, to provide customers with a series of high-quality services. Most of Weizhuo's employees have working backgrounds in well-known companies such as international 4A, Google, BAT and Xunlei, with rich overseas work experience and excellent service capabilities. Nearly 30% of the employees have studied abroad, have language skills in minority languages ​​and have localized delivery capabilities.

Based on the marketing goals and delivery needs of advertisers, Weizhuo conducts in-depth exploration of target markets and users, in-depth analysis of market competitors, and analysis and screening of media products. It recommends a more suitable media resource combination that meets marketing needs for customers, and provides professional advertising delivery management and data tracking services, providing Chinese companies with the most valuable Internet integrated marketing services.

Service Industry

Weizhuo's services cover many industries: games, cross-border e-commerce, mobile tool apps, cultural tourism, etc. With the business tenet of "technology-oriented, results-oriented", it has served more than 300 high-quality overseas customers, provided media purchase and placement management services for more than 600 APPs, and provided creative material design outsourcing services and integrated marketing services for mainstream overseas platforms such as Tencent and Alibaba.

Planning creativity

Creative services + advertising technology: Provide enterprises with a series of supporting value services for planning and placement, including media purchasing services, advertising placement management, creative marketing, etc.

Solution

1. APP Monetization

(1) Applicable objects: APP developers and APP advertisers.

(2) Weizhuo supporting services:

① Market analysis and mining: market analysis and demand mining, audience preference and retention analysis, platform analysis and screening.

② Market objectives and positioning: competition investigation and analysis, platform selection, market objectives, and market positioning.

③Marketing plan formulation: social viral marketing, video marketing strategy, localized creative content.

④Service product support: creative design, advertising and promotion, platform optimization management, data tracking and testing.

2. Game export

(1) Applicable objects: SLG games and casual games.

3. E-commerce going global

(1) Applicable objects: brand e-commerce platforms and B2B e-commerce enterprises.

(2) Weizhuo supporting services:

① Market analysis and mining: e-commerce segment analysis and demand, media platform analysis, and advertising analysis.

② Market objectives and positioning: objectives of each platform, classified market positioning, and localized market objectives.

③Marketing plan formulation: Internet celebrity viral marketing, video marketing strategy, localized content marketing, advertising performance marketing, brand marketing, and remarketing strategy.

④Service product support: creative design and production, advertising management, social media operation, data tracking and monitoring.

4. Cultural and tourism promotion

(1) Applicable objects: high-level exhibitions that attract overseas exhibitors, such as the Canton Fair and the Cultural Expo; overseas information and news media platforms; national scenic spots, intangible cultural heritage, and destination marketing of provincial tourism bureaus; and overseas marketing of prefecture-level scenic spots, characteristic towns, and city brands.

(2) Weizhuo supporting services:

① Market analysis and exploration: inbound tourism environment analysis and demand, tourism audience analysis, and advertising placement analysis.

② Market objectives and positioning: objectives of each platform, classified market positioning, and localized market objectives.

③Marketing plan formulation: social viral marketing, video marketing strategy, localized content marketing, online and offline integrated marketing, and remarketing strategy.

④Service product support: creative design and production, advertising management, social media operation, data tracking and monitoring.

Service Content

1. Services

(1) Early communication: customer needs and demand exploration.

(2) Project positioning: industry research, background analysis, audience analysis, marketing status analysis, competitive product analysis, project positioning, and project goal analysis.

(3) Solutions: delivery strategy, content strategy, optimization plan, and tracking plan.

(4) Media advertising: platform resource portfolio design, traffic purchase, advertising placement, media development and expansion, and account management.

(5) Creative design.

(6) Delivery execution: current situation diagnosis, effect testing, channel testing, retention feedback, and ROI monitoring.

(7) Project optimization: delivery optimization, program optimization, material design optimization, and project management process optimization.

(8) Effect monitoring: operation reports, data integration, optimization suggestions, monitoring tools, and exclusive technologies.

2. Service advantages

(1) Global media resource coverage: Weizhuo has reached strategic cooperation with hundreds of well-known media platforms and integrated global search engine advertising, brand advertising, interactive advertising, information flow advertising and other media resources to help advertisers make targeted choices and acquire high-quality users in more than 200 countries and regions.

(2) Professional integrated marketing service capabilities: Weizhuo's international overseas service team has rich operational experience and delivery capabilities. Through in-depth industry research, professional digital marketing planning, high-quality delivery management, brand creative design and other standardized services, we customize one-to-one overseas integrated marketing solutions.

(3) Real successful customer cooperation cases: Weizhuo has established strategic partnerships with hundreds of well-known media around the world, including Google, Facebook, Twitter, etc.

3. Service Features

(1) Localized creative support: The internationalized creative planning team has insight into the market's online behavior and marketing trends, and is familiar with local culture and hot topics. Based on the client's marketing needs, product features, target users, and promotion areas, we tailor-make localized overseas integrated marketing promotion strategies for the client. This helps enhance the local appeal of products and brands, while also improving user activation and conversion effects.

(2) Exclusive technical system support: The independently developed Triton advertising system platform is a practical tool for visual delivery management and monitoring of mobile advertising. The system is based on the data of over 100 million users, and performs real-time monitoring and automatic optimization system functions to meet the two-way needs of advertising optimization efficiency and user monetization.

(3) Efficient on-site special services: The senior optimization team provides on-site special services to cooperate with customer projects for fast and close communication, understand product changes in real time, update and optimize materials in a timely manner, and meet customers' needs for rapid volume delivery in an emergency.

(4) 24/7 account management: Weizhuo provides 24-hour account management to meet the needs of emergency volume expansion and rapid optimization. Based on project requirements and goals, we can arrange uninterrupted professional optimization services 7 days a week.

(5) Team newcomer training: Help the client team with market trends, advertising management, new product updates and other related knowledge training. Improve the client team's understanding and operation of advertising, and achieve a close cooperative development relationship.

(6) Minority language services: Most optimizers have the ability to speak minority languages, including Russian, Japanese, Korean, Spanish, Portuguese, etc. 30% of optimizers have studied abroad and work with overseas partner companies and Weizhuo’s overseas employees to implement localized advertising creative design, including professional industry translation, localized creative copywriting and video production services.

(7) Communication and reporting mechanism: Weizhuo's real-time communication and reporting mechanism includes daily communication, weekly internal and customer meetings, monthly summary reports, etc. Standardized reports include advertising strategy adjustments, monthly account data reviews, material performance, etc. In order to improve close cooperation with customers, we always pay attention to customers' real-time needs and explore potential value services.

(8) High-conversion design execution: The senior creative design team is proficient in the operation and application of software for various aspects of production, including graphic design, video post-production, two-dimensional animation, and 3D model mapping, animation, special effects synthesis, etc. The design and production include graphic design, GIF images, carousel images, naked eye 3D, real shooting, video post-production, H5 trial ads, original paintings, 3D production and other material forms.

(9) Original video design: In order to meet the production requirements of high-quality videos, the Weizhuo video production team adopts diversified video advertisements and diversified display forms to achieve promotional video designs such as personalized product gameplay and high-end experience.

(10) Data tracking and monitoring: Weizhuo provides data tracking and monitoring services such as code deployment and advertising effect tracking. In order to pursue more accurate user behavior targeting, better advertising display forms, and unexpected ROI effects and remarketing planning directions, Weizhuo provides customized data display and analysis reports based on massive data analysis and mining and all-round tracking services.

Corporate Culture

·Vision: To become an industry-leading digital media integrated marketing and advertising service company.

Mission: To make Internet advertising more accurate and effective.

·Values: gratitude to customers, openness and equality, learning and innovation, mutual achievement.