Sales of large household appliances in Russia increased by 23%

During the COVID-19 pandemic, consumers spent more time at home. In order to improve the comfort of home life, many consumers chose to update home appliances to improve their lives. As a result, Russia's large home appliance market has also seen a surge in sales.

According to Russian e-commerce retailer M.Video-Eldorado Group , the Russian kitchen and household large appliances market has maintained rapid growth recently . In the first six months of 2021, sales of large household appliances such as refrigerators and washing machines have increased by 23% , with approximately 6.7 million units sold nationwide .

In monetary terms , sales of large household appliances in Russia increased by 32% year- on-year , exceeding 155 billion rubles. M.Video-Eldorado is one of the leading e-commerce retailers in Russia, with one-third of large household and kitchen appliances purchased in its offline stores or online platforms .

According to the data provided by M.Video-Eldorado , washing machines were the most purchased large household appliances by Russian consumers in the first half of the year . In the first half of 2021, Russian consumers purchased approximately 1.8 million washing machines and 1.6 million refrigerators , accounting for almost half of the total sales volume in the large household appliance market . In addition, the most popular large household appliances include built-in stoves, range hoods and built-in ovens.

When buying kitchen appliances, consumers are more inclined to choose products that can save kitchen space. Compared with last year, the fastest growing sales are built-in kitchen appliances . Sales of built-in stoves increased by 27%; dishwashers increased by 25%; and ovens increased by 23% . In addition, the demand for single-door refrigerators and freezers has also increased, and the popularity of narrow ovens has also increased.  

Dishwashers are becoming more and more popular among Russian consumers , with their sales increasing 1.5 times in the past three years . In terms of stove products , consumers are increasingly demanding induction stoves and expanding heating zone functions .

In terms of shopping habits , consumers tend to choose large household appliances with medium and high prices. In the next few years, consumers are more likely to invest in household appliances that can operate stably and improve living comfort. Sellers can provide consumers with more products that meet their needs based on their current shopping preferences.

Russian e-commerce

Home Appliance Market

Industry Information