Three of Guangzhou's top sellers were banned. Sellers: We want to clear our inventory and sell our products online

Amazon sellers are paying for past violations, and three big sellers have been affected recently , one of which is a well-known top seller in Guangzhou. After the big sellers' accounts had problems, some sellers took the opportunity to buy inventory at low prices. Industry service providers also pay close attention to the security of sellers' accounts and shorten the payment period.

Three of Guangzhou's top sellers were banned

In the past two days, several well-known brands have been banned, including Ba ****, Ne****, Ki****, Wi**** , etc. Amazon sellers have been discussing and worrying about whether the ban will affect them.

It is understood that among the blocked brands, two brands, Ba**** and Ne****, are well-known top sellers in Guangzhou.

When I directly entered these two brands on Amazon, most of the results were other products. The same page was displayed when searching from a browser.

Figure 1

The seller of this banned brand uses a parallel operation model of its own platform and third-party platform, involving many categories, which has attracted great attention from sellers in the industry.

The ban of this popular brand has caused heated discussions among sellers. Some sellers said that the number of affected stores is as high as hundreds. Because of the suspension of the brand, all stores in five European sites, North American sites, and Japanese sites are suspended. The links of the brand-authorized stores are also gone, and the funds have been frozen by Amazon. Because of the ban, the popular seller has begun to lay off employees, and hundreds of people will be unemployed.

The news is getting more and more terrifying. Yien.com has also verified with the seller. At present, the company’s brands have indeed been affected, but it has not caused too much impact because the company’s Amazon revenue does not account for a large proportion. It is not as exaggerated as the rumors. Be rational when eating melons, don’t listen to rumors and scare yourself !

In addition to the top-selling brand in Guangzhou being banned, the brands of two other sellers were also banned.

Searching for the brand Ki**** on Amazon , almost all the results are other products. This brand belongs to a home furnishing seller in Nanjing. The company's business categories include home textiles, daily hardware, general merchandise, clothing, gifts, pet products, pet food, toys, etc.

Another brand, Wi****, belongs to a seller in Shenzhen. When searching for this brand on Amazon, most of the results are related products, but there are no products of this brand.

Figure 2

The Shenzhen seller whose brand was blocked is located in Bantian, Longgang . Its main business scope is: electronic products, daily necessities, kitchen utensils, household products, mobile phone accessories, outdoor products, garden supplies, heating products, lighting products, beauty products, smart devices, smart homes, security products , etc.

One seller said that after seeing his former competitor Wi**** go bankrupt, the workers were trembling with fear, not knowing when the company would go bankrupt and dissolve!

In addition to these three relatively well-known sellers, other small and medium-sized sellers' accounts were also affected. One seller said that he searches for competing products every day and just found one that has turned into a dog. Another seller revealed that almost all the mobile phone case products of the company next door have been removed from the shelves. Other affected sellers said that we listed a big brand a few days ago.

After the seller's account is shut down, the issue of clearing inventory will be put on the agenda. One seller joked: "I'm too anxious recently. Now the total inventory of Amazon and local quantity is 1.3 million. I will go ashore after clearing the inventory."

Some people sell and some people take. Recently, some sellers have been eyeing the inventory of blocked accounts and taking it over at low prices. One industry insider said that he just bought 130,000 yoga clothes at a low price of 2 US dollars yesterday .

Figure 3

The successive news made sellers uneasy, and service providers in the industry could no longer sit still.

Service providers are concerned about the safety of sellers' accounts, and suppliers are shortening payment terms

The big seller’s account was blocked, and apart from the company’s employees, the biggest impact was on the suppliers.

Recently, the news came out that 340 accounts of Youkeshu were blocked and 130 million yuan of funds were frozen. Some suppliers began to remind them to pay the bills. Yesterday, a video was released of a supplier going to Youkeshu to ask for payment.

After Yien reported that a big seller’s account was blocked, a supplier suspected that the victim was the company he supplied goods to, so he asked the editor for the name of the seller and the affected categories, worried that there would be problems with supplying goods and getting the money back later. Another supplier was also worried: “We had signed a payment agreement with the customer before, and their company was also messed up by Amazon, and now they are panicking.”

Freight forwarders are just as worried as suppliers. One seller said that the freight forwarder he worked with asked about his business situation, “Are they worried that there will be problems with our account?”

When the industry's top sellers suddenly appeared in large numbers, some companies urgently adjusted their internal staff. At that time, some sellers speculated that there might be a large-scale supplier claim for payment and rights protection incident in two months. One seller analyzed the natural risks of suppliers, one of which is "only looking at the big orders from the top sellers, and fantasizing that if you can get a big one, you can become Shenzhen Bay No. 1", and the bigger the seller, the greater the risk.

Recently, there have been frequent incidents of suppliers in the industry asking for payment for goods. In addition, some large-scale sellers have been blocked. Supplier circles have also shown signs of shortening payment terms, and some have simply stopped accepting orders: "We have never accepted payment terms. A certain large seller requires the balance to be paid before shipment, otherwise we will not cooperate."

“When supplying goods to big sellers, you should only do it briefly. If you are deeply bound to them, you should pray to the gods every day and pray that nothing will happen to the big sellers.” said a seller.

Take the case of Global Easy Shopping, which has been in the spotlight for demanding payment for goods. Currently, many suppliers have not received payment for goods. According to the latest news, the debt settlement working group has notified suppliers that the parties will discuss the debt settlement plan on July 19, and suppliers can bring their ID cards to the meeting. It is unknown whether this meeting will make significant progress in debt settlement.

While many cross-border sellers are paying for past violations, a domestic quasi-listed company clearly stated in its prospectus that it had incurred over 46 million RMB in fake order fees , which is shocking. Such a huge contrast has also made cross-border sellers sigh.

Zui Qing Feng made 46.5 million yuan in sales in three years

At the end of June, Zuiqingfeng submitted a prospectus to the Shenzhen Stock Exchange in an attempt to list on the Growth Enterprise Market. This e-commerce company focusing on sexual health products is likely to become the first sex toy stock.

Zuiqingfeng has its own brands, Miji and Feimu, and is the agent for more than 100 brands such as Durex and Okamoto . As of the end of 2020, the company has opened 21 self-owned stores on mainstream comprehensive e-commerce platforms such as Tmall, Taobao, Alibaba (1688), and JD.com, as well as its own platform Yixingfang Mall. In the past three years, Zuiqingfeng's revenue was 761 million yuan, 965 million yuan, and 1.067 billion yuan respectively.

The phenomenon of fake orders in the e-commerce industry has been repeatedly banned, and Zuiqingfeng is no exception.

According to the information in the prospectus, in order to improve the store ranking and praise rate and achieve the purpose of promotion and traffic diversion, the order amount (tax included) of Zuiqingfeng's fake orders from 2018 to 2020 was RMB 24.1373 million, RMB 7.4267 million, and RMB 14.9434 million, respectively, with a total of RMB 46.5074 million in fake orders in three years.

However, Zui Qingfeng believes that there is nothing wrong with such traffic-generating operations. "Sales revenue has not been confirmed for the fake orders, and there is no situation of inflating the company's performance. The company stopped fake orders in October 2020, actively rectified the situation, and formulated a "Prohibition of Fake Orders System" to eliminate fake order practices." Netizens translated and joked, "We are going to go public, we have faked orders, and we have not falsified our performance." Afterwards, Zui Qingfeng was included in the spot inspection list and faced an on-site inspection by the China Securities Regulatory Commission.

Taking this as an example, some domestic e-commerce companies have bad operational habits. If they enter the cross-border e-commerce market with these bad habits, they will inevitably be severely beaten in the international market where fake orders are a serious problem.

Amazon sellers are paying for past violations, and three big sellers have been affected recently , one of which is a well-known top seller in Guangzhou. After the big sellers' accounts had problems, some sellers took the opportunity to buy inventory at low prices. Industry service providers also pay close attention to the security of sellers' accounts and shorten the payment period.

Three of Guangzhou's top sellers were banned

In the past two days, several well-known brands have been banned, including Ba ****, Ne****, Ki****, Wi**** , etc. Amazon sellers have been discussing and worrying about whether the ban will affect them.

It is understood that among the blocked brands, two brands, Ba**** and Ne****, are well-known top sellers in Guangzhou.

When I directly entered these two brands on Amazon, most of the results were other products. The same page was displayed when searching from a browser.

Figure 1

The seller of this banned brand uses a parallel operation model of its own platform and third-party platform, involving many categories, which has attracted great attention from sellers in the industry.

The ban of this popular brand has caused heated discussions among sellers. Some sellers said that the number of affected stores is as high as hundreds. Because of the suspension of the brand, all stores in five European sites, North American sites, and Japanese sites are suspended. The links of the brand-authorized stores are also gone, and the funds have been frozen by Amazon. Because of the ban, the popular seller has begun to lay off employees, and hundreds of people will be unemployed.

The news is getting more and more terrifying. Yien.com has also verified with the seller. At present, the company’s brands have indeed been affected, but it has not caused too much impact because the company’s Amazon revenue does not account for a large proportion. It is not as exaggerated as the rumors. Be rational when eating melons, don’t listen to rumors and scare yourself !

In addition to the top-selling brand in Guangzhou being banned, the brands of two other sellers were also banned.

Searching for the brand Ki**** on Amazon , almost all the results are other products. This brand belongs to a home furnishing seller in Nanjing. The company's business categories include home textiles, daily hardware, general merchandise, clothing, gifts, pet products, pet food, toys, etc.

Another brand, Wi****, belongs to a seller in Shenzhen. When searching for this brand on Amazon, most of the results are related products, but there are no products of this brand.

Figure 2

The Shenzhen seller whose brand was blocked is located in Bantian, Longgang . Its main business scope is: electronic products, daily necessities, kitchen utensils, household products, mobile phone accessories, outdoor products, garden supplies, heating products, lighting products, beauty products, smart devices, smart homes, security products , etc.

One seller said that after seeing his former competitor Wi**** go bankrupt, the workers were trembling with fear, not knowing when the company would go bankrupt and dissolve!

In addition to these three relatively well-known sellers, other small and medium-sized sellers' accounts were also affected. One seller said that he searches for competing products every day and just found one that has turned into a dog. Another seller revealed that almost all the mobile phone case products of the company next door have been removed from the shelves. Other affected sellers said that we listed a big brand a few days ago.

After the seller's account is shut down, the issue of clearing inventory will be put on the agenda. One seller joked: "I'm too anxious recently. Now the total inventory of Amazon and local quantity is 1.3 million. I will go ashore after clearing the inventory."

Some people sell and some people take. Recently, some sellers have been eyeing the inventory of blocked accounts and taking it over at low prices. One industry insider said that he just bought 130,000 yoga clothes at a low price of 2 US dollars yesterday .

Figure 3

The successive news made sellers uneasy, and service providers in the industry could no longer sit still.

Service providers are concerned about the safety of sellers' accounts, and suppliers are shortening payment terms

The big seller’s account was blocked, and apart from the company’s employees, the biggest impact was on the suppliers.

Recently, the news came out that 340 accounts of Youkeshu were blocked and 130 million yuan of funds were frozen. Some suppliers began to remind them to pay the bills. Yesterday, a video was released of a supplier going to Youkeshu to ask for payment.

After Yien reported that a big seller’s account was blocked, a supplier suspected that the victim was the company he supplied goods to, so he asked the editor for the name of the seller and the affected categories, worried that there would be problems with supplying goods and getting the money back later. Another supplier was also worried: “We had signed a payment agreement with the customer before, and their company was also messed up by Amazon, and now they are panicking.”

Freight forwarders are just as worried as suppliers. One seller said that the freight forwarder he worked with asked about his business situation, “Are they worried that there will be problems with our account?”

When the industry's top sellers suddenly appeared in large numbers, some companies urgently adjusted their internal staff. At that time, some sellers speculated that there might be a large-scale supplier claim for payment and rights protection incident in two months. One seller analyzed the natural risks of suppliers, one of which is "only looking at the big orders from the top sellers, and fantasizing that if you can get a big one, you can become Shenzhen Bay No. 1", and the bigger the seller, the greater the risk.

Recently, there have been frequent incidents of suppliers in the industry asking for payment for goods. In addition, some large-scale sellers have been blocked. Supplier circles have also shown signs of shortening payment terms, and some have simply stopped accepting orders: "We have never accepted payment terms. A certain large seller requires the balance to be paid before shipment, otherwise we will not cooperate."

“When supplying goods to big sellers, you should only do it briefly. If you are deeply bound to them, you should pray to the gods every day and pray that nothing will happen to the big sellers.” said a seller.

Take the case of Global Easy Shopping, which has been in the spotlight for demanding payment for goods. Currently, many suppliers have not received payment for goods. According to the latest news, the debt settlement working group has notified suppliers that the parties will discuss the debt settlement plan on July 19, and suppliers can bring their ID cards to the meeting. It is unknown whether this meeting will make significant progress in debt settlement.

While many cross-border sellers are paying for past violations, a domestic quasi-listed company clearly stated in its prospectus that it had incurred over 46 million RMB in fake order fees , which is shocking. Such a huge contrast has also made cross-border sellers sigh.

Zui Qing Feng made 46.5 million yuan in sales in three years

At the end of June, Zuiqingfeng submitted a prospectus to the Shenzhen Stock Exchange in an attempt to list on the Growth Enterprise Market. This e-commerce company focusing on sexual health products is likely to become the first sex toy stock.

Zuiqingfeng has its own brands, Miji and Feimu, and is the agent for more than 100 brands such as Durex and Okamoto . As of the end of 2020, the company has opened 21 self-owned stores on mainstream comprehensive e-commerce platforms such as Tmall, Taobao, Alibaba (1688), and JD.com, as well as its own platform Yixingfang Mall. In the past three years, Zuiqingfeng's revenue was 761 million yuan, 965 million yuan, and 1.067 billion yuan respectively.

The phenomenon of fake orders in the e-commerce industry has been repeatedly banned, and Zuiqingfeng is no exception.

According to the information in the prospectus, in order to improve the store ranking and praise rate and achieve the purpose of promotion and traffic diversion, the order amount (tax included) of Zuiqingfeng's fake orders from 2018 to 2020 was RMB 24.1373 million, RMB 7.4267 million, and RMB 14.9434 million, respectively, with a total of RMB 46.5074 million in fake orders in three years.

However, Zui Qingfeng believes that there is nothing wrong with such traffic-generating operations. "Sales revenue has not been confirmed for the fake orders, and there is no situation of inflating the company's performance. The company stopped fake orders in October 2020, actively rectified the situation, and formulated a "Prohibition of Fake Orders System" to eliminate fake order practices." Netizens translated and joked, "We are going to go public, we have faked orders, and we have not falsified our performance." Afterwards, Zui Qingfeng was included in the spot inspection list and faced an on-site inspection by the China Securities Regulatory Commission.

Taking this as an example, some domestic e-commerce companies have bad operational habits. If they enter the cross-border e-commerce market with these bad habits, they will inevitably be severely beaten in the international market where fake orders are a serious problem.

Amazon, Guangzhou's top seller, clearing inventory