Beach season sports products are hot on AliExpress in Russia, with a 400% surge

Analysts at AliExpress Russia found that in the first three weeks of March, consumers’ demand for fitness and sports equipment increased. To do this, they studied the turnover of product categories in the specified periods of the past and this year.

Experts point out that the increase in demand is related to preparations for the beach season and the return to an active lifestyle after winter .

In order to resume an active lifestyle, Russians often buy jogging goods from sellers on AliExpress Russia . As a result, in March, the turnover of running shoes increased by 3.4 times , and the demand for this type of product among special joggers almost doubled.

Another jogging product that is on the rise is sports bras designed specifically for jogging . The turnover of this category has increased by 2.5 times . On average, Russians are ready to spend 2,000 to 7,000 rubles on sports shoes and 700 to 1,500 rubles on jogging shoes .

In addition, vitamins and sports nutrition are particularly popular, with sales in this category increasing by 400%. Consumers most often buy creatine, amino acids and taurine . On average, Russians are ready to spend 900 to 12,000 rubles on sports nutrition supplements .

Gymnastics products are also not to be neglected in the summer. The popularity of such products increased by 55% in March. The most popular equipment among them are skipping ropes, balls, rings and ribbons . The average cost of such goods is 150 to 12,000 rubles.

In addition, users are planning to get back in shape after winter weight gain by riding bicycles. The demand for these goods increased by 30% in March . These products are not only a way to get back to an active lifestyle, but also an ideal form of urban transportation. Most often, consumers choose bicycles with a basket at the front, a steel frame and rim brakes . The average cost is 9-14 thousand rubles.

It is reported that bicycle sellers in Russia are facing a shortage of domestic and foreign models. This has led to a 35% increase in prices for many models . The assortment of some imported brands has dropped by 70%, and the prices of those models that are being sold have increased by 10-12%.

More and more Russians are turning to massage and relaxation products . In March, the sales of this category grew by almost 60%. Electric body massagers with attachments, massage cushions and pulse massagers are in demand. On average, Russians are willing to pay 1.5 to 11 thousand rubles for such products.

As the merchandise evolved, Russians also developed a taste for beach looks (swimsuits and sunglasses).

AliExpress

Russia

Beach Season