BigCommerce and Walmart reach new partnership to get 120 million visits per month for free

According to techcrunch, SaaS website building platform BigCommerce and Walmart have recently reached a cooperation. Eligible BigCommerce independent website merchants can sell products directly on Walmart's e-commerce market.

By activating the Walmart Marketplace channel, BigCommerce merchants can:

Quickly start selling on Walmart.com : Merchants who apply for access to Walmart Marketplace through BigCommerce will benefit from a fast review process, even faster than applying directly on Walmart’s website.

Manage Walmart orders from your BigCommerce control panel : BigCommerce automatically syncs your products with Walmart.com, making it easy to track products, orders, inventory, and fulfillment from one central location.

Choose your own technology software combination: Merchants accessing Walmart Marketplace through BigCommerce will also have access to a complementary network of CedCommerce , Codisto Channel Cloud , Feedonomics , SureDone , Zentail , Tinuiti , Teikametrics, and Deliverr to help them onboard products, manage orders , inventory , and advertising .

Sell ​​with confidence : Walmart has a community of respected sellers who provide customers with quality products and customer service.

Physical retail giant Walmart has achieved great success in the e-commerce field in recent years. In the most recent quarter, Walmart's overall retail sales only increased by 7.3%, but its e-commerce sales soared by 69% . BigCommerce has also achieved strong growth in recent quarters after integrating with the US e-commerce platform Wish last year, with total revenue of US$181.2 million in 2020, a year-on-year increase of 41% .

Therefore, the cooperation between BigCommerce and Walmart can be regarded as a cross-field strong alliance! So what kind of benefits can this cooperation bring to both parties?

Walmart executive Jeff Clementz said: "Our goal is to enable Walmart shoppers to find the best brands both on the e-commerce platform and in offline physical stores, and by working with BigCommerce, we can help consumers directly engage with brands or sellers to provide them with the products they need."

Retail expert Carol Spieckerman also commented: “With the epidemic causing economic losses to many companies, it will be difficult for brands to resist the opportunity to reach millions of Walmart consumers, especially brands in non-essential products such as clothing, accessories and jewelry that have been more severely affected. Walmart can help brands achieve their goal of rebounding performance because Walmart has already attracted a large number of e-commerce consumers.”

In terms of Walmart's store traffic, Clementz once pointed out that Walmart has a huge number of monthly active users, which can bring 120 million visits per month to BigCommerce independent station merchants.

“Partnering with an industry leader like Walmart not only gives our merchants access to one of the largest marketplaces in the world, but also provides them with more opportunities to strategically expand their e-commerce footprint,” said Russell Klein, Chief Commercial Officer at BigCommerce.

Walmart has also made great efforts to provide better platform services to newly joined BigCommerce merchants.

“ Walmart ’s commissions are the same as the industry, but sellers don’t have to pay advertising fees, so it doesn’t cost anything to have your listings on Walmart’s marketplace , and Walmart plans to waive commissions for new sellers for the first time at the end of March , ” Clementz said .

In addition to the above preferential policies, Walmart has also launched its own warehousing and distribution services for independent station sellers . Clementz said: "Given our long history as a supply chain leader, order fulfillment services are one of the most needed services for sellers and consumers, and Walmart's largest investment area is to build such a set of services to help sellers on the platform succeed."

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