Search volume increased by 1374%! In the heavy snow, these summer products are booming

A few days ago, the "Chinese antique" spittoon that became popular overseas has attracted a large number of fans, not only arousing the curiosity of sellers, but also making them rush to put the spittoon online to attract attention.

Speaking of this, due to cultural differences, products related to Chinese culture have never been ignored by foreigners for a moment. Their value can even skyrocket 1,640 times, they can be sold out, and they can be given new cultural meanings.

These "Chinese products" are gaining fans again, and sellers are also about to take advantage of this business opportunity and are ready to take action.

In addition to this wave of "Chinese products" that have hit the hearts of foreigners, China's small household appliances are also equally popular. Due to the strong demand for overseas orders, household appliance factories are frantically rushing to receive orders during the Spring Festival. It is conceivable that the home product category has been booming.

In addition to sellers of small appliances, sellers of summer products are also happy because the UK just announced the lifting of the blockade yesterday. Foreign travel bookings have surged fivefold, and the number of summer-related searches has soared to 1374%.

Looks like the Chinese "rice-planting straw hat", a foreign brand sells for 8,200 yuan

In addition to the hotly debated spittoons, some Chinese antiques are also sold at a premium on Amazon. For example, this bronze washbasin is nearly eight times more expensive than the price on a certain Chinese platform , but it is still a popular basin among consumers that allows water to jump.

In addition to the spittoon, another LV hat that looks like a rice planting hat also made netizens excited. LV launched a retro men's straw hat product - LV GARDENING hat at the spring and summer men's fashion show.

The introduction said that this hat is made of 100% straw, with the buckle and the end of the rope decorated with the Louis Vuitton logo, which can freely express individuality under the scorching sun. The official website price of this hat is 8,200 yuan, and it is currently out of stock online.

Although it is an LV brand, this hat looks a bit like the one worn when transplanting rice in the fields, and it costs nearly 10,000 yuan. You should know that this kind of hat only sells for 7.99 yuan on Taobao. In comparison, the brand premium is nearly 1,000 times.

At this point, netizens began to boil:

"This is very similar to the straw hat we see farmers wearing."

"No one could have imagined that this hat could be sold for 8,000 yuan. I wonder how much tuition fees we have to pay to China?"

“It turns out we’ve always had this kind of luxury.”

“Taobao costs 5 yuan.”

Although LV has a brand premium, you can’t help but notice that the search volume for straw hats on Google Trends surged in February, and related categories also had relatively good sales on Amazon.

According to Google Trends, on February 11, straw hats have surged in the last 30 days because summer is coming.

Summer selection is popular again, and the search volume of this keyword has increased by 1374%

After British Prime Minister Johnson proposed a four-stage unblocking plan on the 22nd, summer holiday travel bookings surged by 600%. EasyJet CEO Longland said: "Compared with last week, flight demand has increased by 337%, holiday demand has increased by 630%, and beach destinations are the most popular this summer. "

It’s fair to say that everyone in the UK is now dreaming of a hot summer holiday, wondering when life will return to pre-pandemic normality and the luxury of travelling abroad will once again be possible.

In this case, the UK site's summer-related selections exploded.

eBay data shows that searches for "palm trees" increased by 1,374% , and searches for "tiki bars" increased by 154%. In order to make the skin glow golden in the British climate, consumers' searches for "tanning agents" increased by 96%, and searches for "parasols" increased by 123%.

“ With doubts about whether or not China will be able to go abroad this year, shoppers are looking to decorate their homes and gardens with festive-style goods. From palm trees and tiki bars for a fun island feel to self-tanning supplies in case the UK sun is not too kind, eBay has proven that Brits are ready to get away for the holidays, ” said Priyanka Patel , eBay’s senior trading manager for the UK .

According to eBay data, the British are eager to prepare for this wave of summer vacation. In addition to palm trees and tiki bars , the keywords with increasing search volume include:

Searches for “terrace” increased by 47% ;

Searches for “lounger chair” increased by 55% ;

“ Swimming Pool ” rose 88% ;

" Hot tubs " are up 97% ;

“ Paddling Pool ” rose 98% ;

" Sandpit " rose 30% ;

" Barbecue " rose 67% ;

“ Cocktail Maker ” rose 141% ;

"Sun loungers " rose 158% ;

“ Fake tan ” increased by 25% .

Since most sellers sold out last year, the remaining stock is priced very low. During the COVID-19 pandemic , many people's supply chains will be disrupted, so if sellers have stocks of this summer's products, they will usher in a large wave of orders . Therefore, the editor advises sellers not to discount too quickly, because when there are signs of warmer weather, the British will be eager to go out and return to the garden, and sales of the products put on sale will soar.

Small home appliances export demand is strong, companies are busy with orders during the Spring Festival

The export boom of small household appliances was widely reported by major media before the New Year, and there is still no sign of this boom subsiding. CCTV Finance reported: Under the COVID-19 pandemic, the "stay-at-home economy" is booming, and China's export orders for small kitchen appliances and small appliances that improve environmental quality are full.

It is reported that near the end of last year, domestic small home appliance export companies started the "explosive order" mode. According to statistics from iiMedia Research, during the epidemic, home life has significantly increased the frequency of home appliances use, and the overseas demand for small home appliances has increased significantly. In the first half of last year, China's exports of electric frying pans, bread machines, and juicers increased by 62.9%, 34.7%, and 12.1% respectively , becoming the growth highlights of small home appliances.

It is reported that under the "explosive orders" mode, during this year's Spring Festival, many home appliance export companies started to operate non-closing mode and worked overtime to rush orders.

On the morning of the sixth day of the first lunar month, an employee of an air purifier factory in Shenzhen said that this year about half of the employees chose to stay in Shenzhen to work overtime during the Spring Festival. The busy and lively scene in the production workshop during the Spring Festival was something he had never seen in the seven years he had worked at the company . The head of another air purifier company in Shenzhen also said that by the end of 2020, they had received many orders from customers for 2021 , far exceeding last year's orders by about 150%.

In addition to small household appliances, export demand for large household appliances such as televisions, refrigerators, and washing machines is also strong.

The person in charge of a TV workshop in Shenzhen also said that the doubling of orders since January this year caught him off guard. In order to meet customer needs, recruiting workers, expanding production, and working overtime have become the focus of recent work. Another person in charge of a TV company in Shenzhen revealed that the North American market, such as the United States, should grow by 100% this year , and the Indian market is also growing by 100%, which is very large, and the Southeast Asian market is also very considerable.

Industry insiders said that due to the COVID-19 pandemic, overseas factories were unable to fully operate, and global demand for home appliances made in China has grown rapidly. Customs data showed that China exported a total of 338,997 million units in 2020, a year-on-year increase of 14.2%.

Small appliances

straw hat

Summer Selection