Amazon's market share in France fell to 19%, and TikTok will add live streaming function in Indonesia

Amazon's market share in France drops to 19%

Amazon reportedly achieved a turnover of 8.3 billion euros in 2020 , a 7% increase from the previous year , but its market share in France fell from 22% to 19 % .

Some experts predict that the situation will continue to deteriorate. First, many employees went on strike due to union complaints about their working conditions . Second, Amazon 's French distribution center was temporarily closed during the first lockdown , and the supply chain could not keep up in time, resulting in the loss of a large number of customers. Finally, anti-Amazon rhetoric played a role, and Prime Minister Jean Caste also suggested that citizens postpone their purchase plans instead of ordering from foreign websites.

The most important point is the massive increase in local e-commerce in France. Many local merchants stocked up a lot of goods after the first lockdown to ensure sufficient supply during the second lockdown .

TikTok plans to add e-commerce live streaming feature in Indonesia

According to LatePost, TikTok's live e-commerce app is scheduled to be launched in Indonesia on April 13 .

As early as March 9, TikTok live e-commerce completed its first test in Indonesia, but the peak number of people online at the same time was only 10,000.

A local MCN manager said: "As the first show, the traffic was good, but it exposed many problems, especially the payment function was not smooth to use. The mainstream Grabpay and OVO were not supported, so only bank transfers and DANA were available."

ByteDance staff said that they will further improve the live broadcast function and try to resolve technical issues before going online on April 13 .

Amazon added nearly 300,000 new sellers in 2021

According to the latest data from Finbold, since 2021 , Amazon has added 295,000 new sellers worldwide , including more than 110,000 new sellers in the European market . According to statistics, most of the new sellers have joined the UK, Netherlands and Germany .

Finbold said that if this trend continues, Amazon's European market will welcome more than 500,000 new sellers by the end of this year.

Germany to take new lockdown measures starting April 1

In the past few weeks, epidemic data in many European countries have rebounded . On March 22, local time , German Chancellor Merkel held a video conference with other state legislators, and decided to take new epidemic prevention and blockade measures on April 1. Except for stores selling food, all stores in Germany will be closed for 5 days. All residents are required to stay at home as much as possible, and private gatherings will be limited to one household and no more than 5 people .

In addition to adding new epidemic prevention measures in early April, the meeting also decided to extend the previous epidemic prevention blockade measures to April 18.

In 2020, the retail sales of my country's home appliance market reached 833.3 billion yuan

On March 23, the China Academy of Information and Communications Technology released the "2020 China Home Appliance Market Report". In 2020, the retail sales volume of my country's home appliance market reached 833.3 billion yuan, and the contribution rate of e-commerce channels to home appliance retail exceeded 50% for the first time.

The report pointed out that online retail further promoted home appliance consumption during the epidemic . Data showed that in 2020, online home appliance retail sales were 419.9 billion yuan, a year-on-year increase of 14.48%, an increase of 3 % over last year . The offline channel home appliance retail sales were 413.4 billion yuan, a year-on-year decrease of 21.13%. The proportion of online retail in the overall home appliance market retail sales increased from 41.17% in 2019 to 50.4%.

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