After the account was blocked, the hot-selling products in Shenzhen appeared in the claw machine

Recently, the number of sellers who need to clear their stock has increased significantly. A large number of goods of blocked sellers need to be cleared out urgently, and regular seasonal products, slow-moving goods, etc. also need to be processed.

Clearing out inventory through multiple channels is the top priority for sellers whose accounts have been banned. Their main ways of clearing out inventory include selling at a lower price through changing brands, clearing out inventory through domestic e-commerce channels, and packing and sending the items to clearance companies. This week, a pair of headphones from a popular brand in Shenzhen appeared in a claw machine, which was surprising.

On the other hand, Amazon is still investigating all kinds of violations, account associations happen from time to time, and some sellers have their entire site shut down due to fake orders. For many sellers, the current high ACOS and low order situation seem far from the prelude to the peak season.

The top-selling products of the banned account appeared in the claw machine

For FBA sellers, the bigger the scale, the greater the investment in inventory, which occupies a huge amount of funds. In order to recover funds, the sellers in question will clear out the goods as soon as possible after their accounts are blocked. A top Amazon seller in Shenzhen once said that the most important thing for all blocked sellers is to find ways to clear the goods through multiple channels, because all the money is tied up in inventory.

Generally, these sellers will vigorously clear out their stock through offline channels such as distributors and large supermarkets, and online channels such as cross-border e-commerce platforms other than Amazon. Previously, a certain popular product was promoted on domestic e-commerce channels, attracting the attention of sellers in the industry; this week, a seller revealed that a Shenzhen popular seller who was banned in the previous batch, had his clearance products appear in local claw machines:

This is one of the seller's main brands. The picture above is a claw machine in Guangya Garden, Longgang District, Shenzhen. The coded product in the picture is a headphone product.

There are many sellers who are eager to clear their stock due to account suspension. Previously, a fan seller posted information that he had 70 million stocks to clear urgently. Some of these stocks were in transit, and some were already in overseas warehouses. The seller asked his peers if there were any fans, and if anyone was doing eBay and Wish platforms, and expressed support for one-click shipping from the United States. The seller later confirmed the news to En.com and hoped to obtain more channels for clearing stock.

Regarding this kind of situation, an industry insider revealed that many big sellers are currently transferring goods from Amazon warehouses and selling them to local offline stores or agents at a price about 20% off the original price. At the same time, many big sellers have a large amount of goods stored in China that have not been shipped abroad, and these products will be promoted as much as possible on domestic e-commerce platforms.

For most sellers, the main clearance work is to clear out unsalable products. In the clearance group set up by Ennet, several sellers post clearance information every day. The clearance products include 3C, home furnishings, beauty, outdoor, epidemic prevention, pet supplies, etc. There is a demand for clearance in the United States, Europe and other markets, but the delivery channels are relatively scarce.

While sellers are clearing out their inventory at low prices, account security issues are still receiving close attention. Recently, it is suspected that the platform is strictly investigating various illegal behaviors, and many sellers have been caught.

Sellers' entire brand site is down , Amazon is investigating all kinds of violations

One seller said that when a certain brand in his store had a problem, the brand was down on all the sites! It sounds really scary. The brand that he worked so hard to build was down in one day, which was like going back to the pre-liberation era. Amazon has reserved a complaint button for him, but he didn't know where to start.

It is understood that the seller's brand was shut down across the entire site due to fake orders. At the end of April, the platform strictly investigated illegal behaviors such as fake orders and fake reviews, and many big sellers were banned. After the top sellers were caught, the aftershocks of the platform rectification gradually extended to mid-level sellers and other small and medium-sized sellers, and then many people were affected one after another, and the seller's brand may have been affected.

At present, Amazon's ban is still ongoing, and many top-selling brands have not yet recovered. The platform clearly stated that it will take action to prevent fake reviews regardless of the size of the business of these bad actors or where they are in the world.

Sellers who have engaged in fake orders have their brands banned , which is "what they deserve". Sellers who have not faked orders have also been judged to have faked orders, resulting in their accounts being blocked, which makes some people feel aggrieved. In recent days, there are many sellers who have experienced this.

A seller complained: “I have never done false orders, but my account was also blocked by Amazon, and more than once. I was warned before and then blocked twice. After normal appeals, the store returned to normal, but this time the account was blocked again because Amazon determined that I did false orders.” It is understood that there was nothing unusual in the orders placed by this seller’s account, but the account was purchased.

Another seller had similar doubts about being blocked for fake orders: “I had my account blocked even though I had never faked orders. Even though I had never faked orders, Amazon still raped me.”

In addition to violations such as fake orders, Amazon is suspected of strictly investigating other violations at the same time. Once a violation is found, the account will be endangered. The following are the following situations in which sellers’ accounts have been blocked recently:

1. The self-delivery account was suspended due to illegal listing;

2. If you copied two of the five points in your description, your account will be blocked;

3. New accounts are blocked for scanning images that infringe copyright;

4. The account was blocked for stealing other people’s pictures;

5. The store was closed due to slow self-delivery logistics and complaints of fraud;

6. Manipulate comments and directly block the account for commenting.

Having an account blocked is no small matter, and sellers must conduct self-inspections. Some sellers are already conducting comprehensive inspections of their stores, hoping to avoid various types of violations and protect their accounts when the platform conducts strict inspections.

The order was a failure, and the seller suspected that his account was down.

Sellers affected by the ban complained, and sellers who were not affected also had troubles. In the past two days, many sellers have encountered a Waterloo in orders, and some sellers even suspected that their accounts were suspended.

One seller complained: "Today's orders are really slow, there are no orders for unknown reasons." Another seller said: "Not only the US site, but also Europe and the UK have no orders." More sellers reported the following order status:

“—Previously, orders plummeted on weekends, but now there are no orders during the week;

——It feels like Amazon US is down, no orders at all;

——There are very few orders;

——This order volume doesn’t show any signs of a peak season;

——Orders are getting worse day by day;

——The first thing I did when I got to work was to check my orders, and there were 0 orders.”

At present, many sellers are clearing their inventory at low prices, and some sellers are engaging in the so-called low-price spiral. Their price advantage will absorb some orders, which may be part of the reason for the bleak orders.

We are about to enter August, and this year's end-of-year peak season is getting closer. We look forward to big promotion days such as Black Friday and Cyber ​​Monday bringing surprises to sellers.

Amazon, order, clearance