Chinese sellers made $1 million in sales in one year! This platform is amazing

Last year, the US government issued several rounds of economic subsidies, but this positive factor is disappearing, and Americans' spending power has obviously declined, which is very unfavorable for sellers' sales this year. Walmart CEO Doug McMillon said that consumers squeezed by high inflation have turned to buying basic products with lower profit margins.

Another negative factor is that more and more banks and economists believe that the United States may fall into a recession next year, with a probability of about 1 in 3. Lloyd Blankfein, former CEO of Goldman Sachs, said that the US economy is facing a high risk of recession, and American companies and consumers should be prepared for it.

As e-commerce sales in key markets show signs of weakness, sellers are beginning to look for new potential markets to disperse sales pressure or seek further growth. In Europe, a country where 80% of its people are keen on online shopping has attracted people's attention.

80% of Chinese people love online shopping, Poland's e-commerce market will exceed 40 billion US dollars

Poland is located in Central Europe and is the world's 13th largest developed economy and the fifth most populous country in Europe. According to preliminary estimates by the Polish Central Statistical Office, its GDP in 2021 was 2.62 trillion zlotys (about 560 billion euros). With the growth of income, Poland has become one of the fastest-growing e-commerce markets in Europe, and the epidemic has put it directly on the fast track.

In 2020, Polish e-commerce grew by 35%. According to PwC analysis, the total value of the market has reached US$26 billion, and it is expected to achieve a year-on-year growth of 12% in the next five years, reaching US$42.3 billion by 2026, accounting for 20% of all retail sales.

According to a poll commissioned by Santander Consumer Bank, more than 80% of Poles shopped online last year, with 35% of respondents saying they shop online several times a month. Young people (18-29 years old) are the leaders, with 93% of them buying goods over the Internet. In a small Polish city with a population of 50,000, e-commerce is the most popular way to shop.

What products are the best sellers? In 2021, Poles spent the most money online on fashion products - more than $4.8 billion. The most popular online shopping category in the country is clothing and footwear, which accounted for 44% of all e-commerce sales in the first quarter of 2021. Other popular categories include books and media, furniture, consumer electronics, household appliances, and cosmetics.

How much do people spend on online shopping? Polish e-commerce consumers spend an average of $80 per month. According to Statista, Poland's average half-year spending on household appliances and electronic products in 2021 was 1,232 zlotys; in contrast, the average monthly spending on footwear was 201 zlotys. (Note: 1 Polish zloty ≈ 1.53 RMB)

What do buyers care about most when shopping? Poles prefer high-quality and low-priced goods, are very receptive to Chinese products, and are willing to try new brands and products. They believe that the most important criterion for e-commerce sales is accurate product descriptions and pictures. In addition, women's choices are more likely to be affected by price, purchase convenience and store return policies.

Poles love online shopping, and a special local law is also very friendly to e-commerce sellers. In 2018, Poland introduced a Sunday trading ban, and most traditional retail businesses were closed on statutory holidays. In 2020, the ban was extended to all Sundays. This is also an opportunity for e-commerce sales.

When it comes to channel selection, Poles prefer local e-commerce platforms, among which Allegro is the most popular .

Chinese sellers settle in Allegro, with annual sales of 1 million US dollars

Among the many e-commerce platforms in the world, Allegro ranks in the top ten in terms of traffic, with 22 million monthly active users. The platform has 13.5 million active buyers and 135,000 sellers. The 100:1 customer-to-merchant ratio provides sellers with a large space for acquiring customers and less competition.

In Poland, Allegro is the most popular online shopping platform. 80% of local people will consider it first when shopping online, and customer loyalty is extremely high. Its furniture and garden, electronics and auto parts categories are the largest, and supermarkets and beauty products categories are the fastest growing. During the 2021 Smart! Week promotion week, the platform traded an average of 3 million items per day, and the total turnover of more than 8,000 Polish small and medium-sized sellers reached 980 million zlotys, or about 1.6 billion yuan .

Chinese sellers also came to Allegro after hearing the news. In 2020, seller Jianxing settled in Allegro, mainly selling 3C products. In the second year, he had pushed his monthly turnover to 200,000-300,000 US dollars, and achieved annual sales of one million US dollars in just one year .

The complete platform system is of great help to sellers. In 2018, Allegro launched the Smart! Free Shipping Loyalty Program, which provides consumers with free delivery and return services. Currently, the number of users of the program has exceeded 5 million. The purchase frequency of these deep users on the platform is 2.5 times that of ordinary users.

But Allegro did not stop there. In February this year , the platform officially entered the international market from the heart of Europe, opening up all EU sites to sellers and opening up channels to the vast European market.

At a time when many e-commerce platforms are cutting some of their businesses, Allegro's move is quite a bold move. Recently, this platform has made another big move.

Allegro launches official warehouse to boost sales with high efficiency

There are many factors that influence the ordering process of online shoppers. If you want them to shop online more frequently, favorable delivery fees and faster delivery times are indispensable. In Poland, consumers generally hope that the package can be delivered within 1-2 days.

In order to enhance the customer shopping experience, Allegro recently officially opened its official logistics platform One Fulfillment to international sellers, providing sellers with services such as cargo storage, sorting, packaging and delivery after placing orders, cooperating with express companies to complete logistics transportation and delivery, solving customer order fulfillment problems, and real-time inventory updates. In this way, sellers can get rid of the tedious delivery and after-sales services and invest more energy in product selection and operation.

Seller Jacek Duchnowski sells small appliances and other products on the platform. Last year, his store participated in the official warehouse test. "After handing over the inventory to Allegro warehouse management, we have more time to expand the product line, and the store performance has increased a lot."

( Seller Jacek Duchnowski )

What surprised him most was the order fulfillment time. If the buyer places an order and pays before 10 a.m. (1 p.m. in Warsaw), One Fulfillment can deliver the goods on the same day; orders paid before 8 p.m. will be delivered the next day; in some areas, the latest order time for same-day delivery can be extended to 11 p.m.

The service has now entered the application stage. For sellers who create and activate the official warehouse One Fulfillment exclusive account before June 30, 2022, Allegro provides a series of benefits, including 30-day basic fee and additional fee exemption (sellers only need to bear the first and last mile freight), promotion fee exemption for top ranking, etc.

In addition, sellers who join the official warehouse will automatically join the Smart! free shipping plan mentioned above in the initial stage , and the platform will bear the delivery costs, thereby greatly increasing the product order rate while reducing input costs. It can be foreseen that the launch of the official warehouse will provide sellers with greater competitive advantages, especially in terms of logistics timeliness and customer service.

For Chinese sellers, Allegro does not charge entry fees, monthly rent, and listing fees for most categories. It is a very friendly platform. Currently, it is attracting domestic investment and provides a number of benefits:

Sales commission reduction of up to PLN 10,000 (about RMB 16,000) per month;

Free use of promotional tools to improve product rankings;

·Free monthly subscription for professional version;

Free access to analytical tools to improve sales efficiency;

List products for free in categories that originally charge listing fees.

The platform has a simple registration process. Chinese sellers do not need to provide translation documents to register, and account registration can usually be completed within 72 hours. High-quality sellers can also receive one-on-one support throughout the process.

Click " Read Original Text " to apply to join the Allegro platform and inquire more about the platform's official warehouse!

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