The value of the "new top streamer" skyrocketed, and the copyright infringement warning of Pikachu Duck

Pokemon is a popular IP that is loved by children and adults all over the world. Its related peripheral products and special gifts usually only appear in certain regions. Among them, the most common is the Pokemon cafe in Japan, which launches some related products from time to time.

In the past, domestic Pokémon fans would try every means to buy their favorite limited edition products from abroad through purchasing agents or piggybacking. But now the situation has changed, and it is the turn of foreign consumers to envy these " pocket owners" in China.

KFC's Magical Pikachu is now on sale, and everyone, young and old, is rushing to buy it

On May 21, KFC officially launched the limited edition Pokemon co-branded meal for this year's Children's Day. When consumers purchase a children's meal as low as 69 yuan, they can get a free toy blind box, which contains two Pikachus and one Psyduck, distributed randomly.

It stands to reason that Pikachu should be more popular, but surprisingly, this time Pikachu was completely beaten by a duck. Less than a day after the package was launched, the Psyduck Music Box successfully became popular with its magical music, twisting dance moves, and the creative clothing and hat matching of netizens.

Due to the extreme popularity, KFC's stores had already removed these Children's Day packages on May 23, and a situation of "one duck is hard to find" appeared on the market. After Bing Dwen Dwen, many netizens expressed their desire to have a Pikachu Duck of their own.

There may be free lunches in the world, but there is definitely no free Pikachu.

How many KFCs do I have to force my colleagues to eat before I can own a Pikachu?

Life without Pikachu is like a pile of loose sand that will scatter without any wind.

It's a bit childish for kids, but just right for adults.

…

Just as many netizens expressed their desire for Peppa Pig, many merchants on domestic and foreign e-commerce platforms have listed Peppa Pig music box related products. After searching e-commerce platforms such as JD.com, Taobao and Pinduoduo, Yi Enjun found that the current prices of these genuine Peppa Pig music boxes are basically above 100 yuan, mostly around 200 yuan, and many are in pre-sale status.

Compared with the original price of 69 yuan for the children's meal, the current price of Pikachu Duck can be said to have risen sharply. Some platforms even have "chasing duck" services that provide high-priced food and mail delivery services to other places.

In response, KFC also issued an official statement, saying that selling KFC toys at a higher price is purely personal behavior, and the company firmly does not support it. At the same time, the number of individual styles of toys is limited, and due to supply and logistics reasons, they are being urgently allocated.

However, how can consumers at home and abroad suppress their desire to own a Psyduck? After checking Google Trends, Yi Enjun found that the global search for KFC Psyduck KFC has been on the rise in recent days.

eBay and Japan's second-hand e-commerce platform Mercari also put Psyduck music boxes on sale, and their prices are far higher than the domestic prices, with a premium of dozens of times. On the eBay platform, the current highest-priced Psyduck is $145 plus $25 shipping, equivalent to RMB 1,140; on the Mercari platform, the price of the Psyduck music box is 15,999 yen, equivalent to RMB 843.

As KFC's Psyduck Music Box is so popular among adults and children, some businesses have set their sights on the business opportunities brought by this duck.

A "duck" is hard to come by, and the foreign trade factory rushes to make it overnight

Psyduck music box is in high demand, and as its popularity continues to soar, some domestic foreign trade factories have also started to get wind of the news and rush to make Psyduck overnight.

On social media platforms, a Yiwu manufacturer said that everyone said that the pressure was on Yiwu, and Yiwu said that it had received the pressure and would definitely be completed before June 1. Someone even left a message under the video:

"Yiwu, please ship the goods quickly. Everyone is waiting."

"How long will it take to ship? Contact me when it's ready."

“I hope to bring the price down.”

…

On 1688, a common source of goods for cross-border sellers , there are already many links to Pikachu Duck, with prices ranging from 50 to 198 yuan. Most of these products are shipped within 15 days, and the goods should still be rushed. In addition, these imitation Pikachu Ducks can also be found on platforms such as Pinduoduo and Douyin Store.

The Peppa Pig music box is very popular, and some cross-border sellers are gearing up to make a fortune from it. However, Enjun still wants to remind all sellers that there are often many risk factors in the sales process of such popular products, so they must enter the market with caution.

For Peppa Pig, the most pressing issue is copyright. You know, with the increase in copyright awareness, cross-border e-commerce platforms are becoming more and more stringent in terms of related policies. On the Amazon platform, once there is infringement, the product will be removed from the shelves at the least, and the account will be directly blocked at the worst. The economic losses caused by this are still very large.

Psyduck is an image in the handheld game series "Pokemon" released by Nintendo of Japan, and its trademark is also owned by Nintendo Co., Ltd. After checking with the State Intellectual Property Office, Yi Enjun found that Nintendo has registered the Psyduck trademark in many fields.

Nintendo's legal department is even nicknamed "the strongest legal department in the Eastern Hemisphere" by many netizens. This title is not undeserved. Nintendo attaches great importance to copyright issues. In all the lawsuits, big and small, Nintendo's legal department has a very high winning rate and has almost never lost.

Under the video of the Yiwu Factory rushing to make Pikachu posted on the social platform, some netizens commented:

"Nintendo's legal department probably can't handle it."

"Don't worry! The infringement lawsuit is on the way."

"Nintendo's legal team should find out."

"It is another phenomenal hit product after Bing Dwen Dwen, but it is difficult for ordinary sellers to get authorization, so they can only sigh and forget about it."

In addition to the infringement issue, the duration of the popularity of Pikachu Duck products is also uncontrollable. In addition to the playability of the product itself, the special time node of Children's Day also increased its traffic. It takes some time for foreign trade factories to ship products, and it takes a long time to ship products overseas. Whether the popularity of the product will remain after it is put on the shelves is also a question that cross-border sellers need to think carefully about.

Some people say : "After every hit product, there is a mess." The difficulty in getting a Koda duck reminds me of the popular Lingna Belle and Bing Dwen Dwen a while ago. They were both hyped up and their prices doubled, but as the popularity faded, basically no one cares about them now.

These cultural elements such as film, television, and animation provide more materials for the research and development of toys, and the linkage between the toy industry and the cultural industry is also increasing. However, when sellers are producing and purchasing these products, they must pay attention to the copyright issues of the products, and never lose the big picture for the small!

Pikachu

Infringement

KFC