Amazon US site’s hot search terms for August are out!

As holidays such as Halloween and Christmas are approaching, many sellers are preparing holiday-related products. In fact, in addition to holiday items, other consumer trends are also worth paying attention to.

Recently, Amazon marketing consulting company Ecommerce Nurse studied the relevant data of Amazon US site in August and sorted out the popular search terms of consumers in August.

Back to School Supplies

Influenced by the back-to-school season, school supplies are hot in August. Schoolbags are indispensable in school, and the search frequencies of words such as "backpacks" , "backpacks for girls" , "backpacks for school" , and "JanSport backpack" are high .

Stationery items are also in high demand, including pencil cases , pens, pencil pouches , etc.

As students need to stay in school for a long time, dining tools are also in hot demand, including " water bottles ", "lunch boxes", "bento boxes", "lunch bags" and other products.

Being away from their families and parents, coupled with long school hours, some children may feel anxious, so stress relief products are also popular. Press toys "Pop its", as well as "fidget pack" and "fidget toys" are all popular search terms . It should be noted that some products have been patented, and sellers should avoid infringement.

College students usually need to live in dormitories, and dormitories and daily necessities are also indispensable, including " room decor ", "LED lights for bedroom", "mini fridge", "shoe rack", "fan", "rug", "desk lamp" , " laptop " , etc.

Epidemic prevention supplies

Due to the resurgence of the epidemic in the United States, the demand for masks and other epidemic prevention supplies has risen again. In addition to common terms such as "face mask", "masks", "disposable face masks", "N95 masks" , etc., quite a number of consumers also search for "black disposable face masks" . The demand for children's masks is also relatively large, including "kids face masks" and "kids disposable mask" .

Technology and office supplies

Technology products have always been a hot-selling category on Amazon. In August, there was a great demand for earphones, with popular search terms such as " earbuds ," "Bluetooth headphones," "Anker AirPods," and "headphones . "

In addition, the demand for "power banks" and "portable chargers " is also high.

Also affected by the back-to-school season, students have new electronic products, such as iPhones, and the search demand for mobile phone cases has increased significantly: "iPhone 12 Pro max case", "iPhone 12 case", and "iPhone 11 case" are popular. In addition, the editor also noticed that with the release of iPhone 13, the search popularity of iPhone 13 mobile phone cases is rising rapidly.

Due to the resurgence of the epidemic, many people need to work from home. Therefore, office products have also seen an increase in prices. "Desk", "office chair", "computer desk", "mouse pad" and "monitor " are all popular search terms.

Pet Products

There is no need to say much about the hot pet market this year. According to statistics from Ecommerce Nurse, in August, pet-related search terms were the most popular among the top 100 search terms on Amazon's US site, including " dog toys ", "dog beds", " dog food ", " dog treats", "cat tree " , "cat toys" , etc.

These data can provide some reference for sellers. However, considering some changes in the market, such as the end of the back-to-school season, the release of new products, changes in the epidemic, etc. Sellers still need to flexibly adjust according to market conditions.

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