Tmall Double 11: Faster, better, more optimized and greener become the four characteristics of logistics

The joint logistics guarantee measures of Cainiao Group and Taotian Group revealed earlier show that during this year's Double 11 , the two parties continued to " fight with brothers " and significantly improved the logistics experience. Domestic half-day delivery and international five-day delivery became this year's high-quality flagship services. Some comments believe that Cainiao has not only "competed" for service quality in China , but also "competed" internationally.

In response to the voices that Cainiao is very "competitive", on October 26 , Li Wuchang , vice president of Cainiao Group and Double 11 commander -in-chief, responded that Cainiao is not competitive just for the sake of being competitive, but is constantly improving its service standards based on the needs of consumers and merchants, as well as domestic and international logistics capabilities.

Faster, better, more optimized and greener are the four significant features of this year's Double 11 logistics . Faster delivery and better quality will make consumers feel happier when receiving goods. According to reports, in the mainland, the integrated supply chain service of Cainiao Warehouse and Cainiao Express has greatly improved the delivery time of logistics. By processing pre-sold packages in advance and sinking them to express delivery outlets, a larger scale of half-day delivery can be achieved . Cainiao Express will continue to make door-to-door delivery as standard, and Cainiao Post will continue to provide on-demand door-to-door services in core cities across the country.

In China's Hong Kong , Macao and Taiwan regions, Cainiao provides Tmall and Taobao overseas consumers with free shipping, free refunds, and tax-inclusive services in some areas. In overseas markets , Cainiao provides AliExpress with "5-day delivery" international express services in many countries including the United Kingdom, Spain, the Netherlands, Belgium and South Korea, and provides Tmall and Taobao overseas consumers with "5-day delivery" services in Singapore and Malaysia, allowing consumers around the world to enjoy the joy of fast delivery on Double 11.

Costs are better, and the logistics cost pressure on merchants during the peak season is greatly relieved . With the construction of Cainiao's flexible supply chain capabilities, the preparation for Double 11 has been shortened from four or five months in the past to more than one month now, which also means that the storage and scheduling of logistics resources are more accurate . Faced with seasonal price increases in labor costs, Cainiao has also absorbed the additional costs through technical capabilities and operational means, alleviating the pressure on merchants caused by the logistics costs of the big promotion .

Carbon reduction and recycling make this Double 11 greener. "Express packaging recycling requires social participation. Cainiao continues to make recycling more convenient through various means, so that more people are willing to participate in recycling." Niu Zhijing, vice president of Cainiao Group and general manager of public relations, marketing and ESG, introduced that this year consumers can participate in express packaging recycling at Cainiao stations across the country to receive recycling money, and old clothes recycling can also be picked up by couriers for free. At the same time, a number of colleges and universities have also joined the Cainiao return box action, encouraging students to participate in green recycling at the Cainiao stations on campus. A group of Taobao anchors will call on consumers to participate in the recycling of express packaging in the live broadcast room, and the atmosphere of green recycling participation by the whole society is even stronger.

Industry insiders believe that Double Eleven is the best window to observe logistics companies. In recent years, express delivery companies represented by Cainiao have developed high value-added supply chain businesses, vigorously expanded global logistics networks, and provided quality logistics services such as domestic half-day delivery, international five-day delivery, and door-to-door delivery, which has also driven the logistics industry to gradually transform towards high-quality development.

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