SHEIN deepens its platform strategy and launches the 500-city industrial belt overseas expansion plan

On September 19 , the " Cross-border SHEIN Force " SHEIN Platform Investment Strategy Conference was held in Shenzhen . This was also the first investment strategy conference held by SHEIN after it formed the dual-engine development of "self-operated brand + platform model " . At the conference , SHEIN focused on introducing the platform's multi-mode to provide sellers with "menu-style" options for going overseas , and launched the National 500 City Industrial Belt Plan to help more high-quality manufacturing and brands go overseas and drive more industrial upgrades. SHEIN shared the six popular categories of home furnishings , beauty , men 's wear , children's wear , 3 C electronics, shoes and accessories and jewelry to help more merchants dig into the cross-border blue ocean .

" Cross-border SHEIN Power " SHEIN Platform Investment Strategy Conference

One-stop empowerment   " Self-operation + agency operation " provides sellers with multiple options for overseas expansion

Since the deepening of the platform strategy, SHEIN has formed a unique model of "self-operated brand + platform" dual-engine development . In addition to building its own brand, SHEIN's platform model has been launched in Brazil , the United States , and Mexico , and is further expanding to global markets such as Europe . With its vast global sales market, rich international market operation experience and resources, and a complete supply chain system, it provides sellers with a one-stop overseas platform and empowerment to tap into the global international market .

Unlike other cross-border platforms , the SHEIN platform provides two different modes : self-operation and agency operation , based on the characteristics and needs of different sellers .

SHEIN provides sellers with a multi-mode menu option for overseas sales

For small and medium-sized sellers who have no experience in sales and operations on overseas third-party platforms, the SHEIN platform can provide them with agency operations services, allowing these sellers to focus on the product aspects they are good at. SHEIN provides one-stop empowerment and services including product operation , warehousing , logistics , customer service , and after-sales , allowing sellers to easily and worry-free expand the international market; and for brands with independent operation experience, sellers can carry out independent operations including self-management of product selection, listing, market strategy , sales, inventory, logistics, etc. SHEIN can empower the further development and growth of the brand through the platform's resources and brand building experience, and help expand its brand influence and popularity and build the brand.

Whether it is self-operated or operated on behalf of others , the SHEIN platform can help sellers go global with ease and become a "steward" for sellers to easily open up the international blue ocean market . Data shows that China's cross-border e-commerce imports and exports have increased nearly tenfold in the past five years . As the champion of the 2022 global shopping APP download list , SHEIN has a huge sales network, rich market operation experience , and young and female groups are willing to try new things , with low seeding costs and high frequency and strong repurchase consumption . It provides sellers with growing user demand and orders , and enjoys zero monthly rent , zero entry fees , and no promotion and marketing costs and operating costs . As the platform model gradually deepens , it is currently in an excellent bonus period for entry .

At the same time, with its rich experience in brand building, the SHEIN platform is also an "ally" for sellers to build and enhance brand power . As one of the world's top 100 brands and the TOP 1 fashion brand , the SHEIN platform has a wide range of international markets and user groups , which can provide brand operation and building empowerment for brands, especially sellers under the self-operated model ; the SHEIN platform also provides market insights, products and market strategies for sellers and brands , relying on the rich operating experience and resources of social media such as Instagram, Twitter, Facebook, etc., to help expand their brand influence and popularity, especially in brand building among young user groups , and seize the future .

Furthermore, based on years of experience in cultivating overseas local markets and providing products and services to more than 150 countries , SHEIN has launched daily learning such as seller university and training live broadcasts , which can help sellers grow from zero-based novices to professionals who are close to the international market and proficient in the market . Based on professional research and judgment of various markets, SHEIN can also help merchants predict and avoid risks through pre-emptive risk sorting, improve the safety of operations, help sellers develop more steadily and long-term , and become a "think tank" for sellers to master the international market .

Finally , with the vigorous development and further deepening of the platform strategy, SHEIN will also drive more industrial upgrades and become the "backing " for more industries to upgrade digitally and flexibly . SHEIN has been exploring and practicing the on-demand flexible supply chain model in the clothing field for more than ten years , which can help more other industries to upgrade digitally at the bottom level and transform into flexible on-demand supply that is closer to the market and consumer demand , which can not only reduce industrial waste, but also help improve the competitiveness of the industry market .

The National 500-City Industrial Belt Overseas Expansion Plan was launched   The release of the six major category reports allows sellers to seize the peak season

Based on the previously released "Xiyou Gravity" million sellers plan, which will help 10,000 sellers to achieve annual sales of over one million US dollars and 100,000 small and medium-sized sellers to achieve annual sales of over 100,000 US dollars in three years , SHEIN also launched the National 500-City Industrial Belt Overseas Expansion Plan at this Investment Strategy Conference . SHEIN expects to go deep into the 500-city industrial belts across the country within three years, connect the industrial belts with digital trade and digital flexible supply chains , and provide integrated empowerment from production to sales to branding . While helping the industrial belts to go overseas with cross-border e-commerce and expand sales and brand enhancement in the global market , it can also help more industrial chains to upgrade their digitalization, achieve on-demand supply, and enhance industrial competitiveness .

SHEIN shares category trend report

As we all know , with the approach of "Black Friday Cyber ​​Monday" , the international market is about to usher in the year-end sales peak season . As the first platform investment strategy conference officially held by SHEIN , the heads of the six popular categories of men's wear , children's wear , beauty , home , 3C electronics, shoes and accessories and jewelry, as representatives , shared the analysis and market trend reports of each category with sellers to help sellers seize the peak season sales . As the SHEIN platform penetrates all categories and all people , SHEIN men's wear has grown rapidly as a whole , accelerating the recruitment of sellers. Under the one-stop empowerment of the SHEIN platform, a powerful brand seller who studies brand development and supply chain entered SHEIN and saw an explosion in sales . Subsequently, through in-depth targeted development , the monthly sales have stabilized at millions of US dollars and the brand influence continues to increase . In addition , there are senior cross-border sellers who have been deeply engaged in cross-border men's wear for 7 years , domestic trade sellers , and even factory source sellers with no e-commerce experience . Under the cultivation and guidance of SHEIN , their monthly sales have exceeded millions of US dollars .

In 2022 , the overseas children's clothing market will reach 140 billion US dollars . Benefiting from the continuous deepening of overseas users' online consumption habits , the penetration rate of e-commerce in overseas markets continues to increase , and the international market space for children's clothing is huge . The SHEIN platform has a huge potential target customer base for children's clothing , covering the age group of 0 to 16 years old , and maintains a high compound annual growth rate . A new children's clothing seller who entered the SHEIN platform in July this year under the agency operation model has seen sales increase nearly 100 times in three months with the support of dedicated guidance , selection and hot-selling product suggestions , and resource promotion .

Based on SHEIN's huge female user base , beauty products have become one of the largest and fastest-growing non-clothing categories on the platform. It has formed three mature and advantageous categories , namely makeup, beauty tools, and wigs , as well as a matrix of high-growth categories such as personal care, fragrances, adult products, personal care appliances, and health care . SHEIN also provides beauty sellers with overseas trend sharing and opening guidance from senior buyers , massive exposure and exclusive event resources for big promotions on the site, as well as marketing resources such as beauty influencers outside the site to bring goods. Currently, SHEIN has more than 10,000 active beauty category exclusive influencers around the world, covering all mainstream beauty markets and all skin colors. A new seller sold more than 10,000 pieces in the first month of his entry, quickly detonating sales . Home furnishings and general merchandise categories are blue ocean categories that the platform focuses on supporting , with huge room for growth . SHEIN will send sales trend dynamics to home furnishing sellers , predict hot-selling elements , provide sellers with development and stocking suggestions , and provide sellers with rich event support and weekly support for product selection according to the festival customs of different markets .

3C electronic products represented by mobile phones and accessories, smart watches and accessories, computers , office and car supplies also have great potential . SHEIN not only provides a large amount of free traffic and activity resources , but also one-to-one industry operation docking and seller group communication and sharing . The performance of footwear and jewelry accessories has exploded in the past three years and has become one of the industries that SHEIN focuses on . Moreover, it is still in a state of rapid growth in demand and extremely insufficient supply , which provides huge opportunities for sellers .

As the SHEIN platform model continues to deepen , and in line with sellers' needs to provide flexible and diverse self-operation + agency operation multi-mode options , the SHEIN platform will help more sellers and industries to open up the vast international market, promote brand power, realize industry digitalization and flexible upgrades , and enhance overall competitiveness through one-stop empowerment .

SHEIN

500 Cities

Industrial belt